Makeup Brushes
Makeup Brushes shows low returns (0.4%), but soft demand (-12.1% this quarter) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Makeup Brushes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Makeup Brushes is a £1.3M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Makeup Brushes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.1% over the last 90 days and 5.5% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 25 products
Top Makeup Brushes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BEAKEY Diversity Makeup Brushes 12 Pcs Makeup Kit Premium Synthetic Kabuki Foundation Face Powder Concealer Eyeshadow Blush Set with 2 Pcs Blender Sponges (Black/Silver)
- Price
- £6.48
- Rating
- 4.5/5
- Reviews
- 81,004
- Age
- 9y ago
HEYMKGO Makeup Brushes 15 Pcs Make Up Brushes Set Professional Champagne Gold Makeup Brush Pack Foundation Blending Powder Blush Concealers Eyeshadow Eyeliner Make-up Brush Kits with Cosmetics Bag
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 6,722
- Age
- 6y ago
Makeup Brushes 10Pcs Marble Makeup Brush Set Foundation Powder Blush Blending Eyeshadow Brushes Sets
- Price
- £4.32
- Rating
- 4.5/5
- Reviews
- 10,281
- Age
- 6y ago
REAL TECHNIQUES Au Naturale Makeup Brush Kit For Foundation Powders and Concealers Premium Quality Face Brushes 9 Piece Set Gold
- Price
- £15.18
- Rating
- 4.7/5
- Reviews
- 1,872
- Age
- 4y ago
Make Up Brush Foundation Kabuki Flat Top - Perfect For Blending Liquid Cream or Flawless Powder Cosmetics - Buffing Stippling Concealer - Premium Quality Synthetic Dense Bristles!
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 14,936
- Age
- 10y ago
Trending
90-day click momentum
e.l.f. Professional Set of 12 Makeup Brushes Pro-Worthy Makeup Brushes for a Flawless Full-Face Application Vegan & Cruelty-Free
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 3,191
- Age
- 13y ago
HEYMKGO 16pcs Makeup Brushes with Travel Pouch Professional Wooden Handle Foundation Brush Concealer Brush & Complete Makeup Brush Set for Flawless Makeup.
- Price
- £10.18
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 7mo ago
Makeup Brushes ZHIYE 14 Pcs Make Up Brushes Professional Make Up Makeup Brush Set Not Include
- Price
- £3.81
- Rating
- 4.3/5
- Reviews
- 969
- Age
- 6y ago
Real Techniques Face Base Makeup Brush Kit For Concealer Foundation & Contour Works With Liquid Cream & Powder Products Staples For Blending & Buffing 4 Piece Set
- Price
- £10.35
- Rating
- 4.6/5
- Reviews
- 2,747
- Age
- 3y ago
Make Up Brush Foundation Kabuki Flat Top - Perfect For Blending Liquid Cream or Flawless Powder Cosmetics - Buffing Stippling Concealer - Premium Quality Synthetic Dense Bristles!
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 14,936
- Age
- 10y ago
Newest
by launch dateHEYMKGO 16pcs Makeup Brushes with Travel Pouch Professional Wooden Handle Foundation Brush Concealer Brush & Complete Makeup Brush Set for Flawless Makeup.
- Price
- £10.18
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 7mo ago
Oscar Charles Essential Makeup Brush Set 5 Piece Powder Foundation Concealer Blending Make Up Brushes with Beauty Sponge Pink and White
- Price
- £5.68
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 10mo ago
PORTENTUM Makeup Kit - 12Pcs Premium Synthetic Kabuki Foundation Face Powder Concealers Eyeshadow Blush Brushes Set
- Price
- £5.63
- Rating
- 4.6/5
- Reviews
- 1,836
- Age
- 2y ago
HEYMKGO Makeup Brushes 12PCS Professional Makeup Brush Set Premium Synthetic Foundation Powder Blush Blending Lip Eyeshadow Eyebrow Make Up Brush Kit with Travel Bag
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 2y ago
Makeup Brushes HEYMKGO Makeup Brush Set Professional 18 Pcs Make up Brushes with Travel Bag Premium Synthetic Foundation Powder Blush Blending Face Brush Eyeshadow Eyeliner Make Up Brush Kit
- Price
- £11.68
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 flat
Sellers
46
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
26%
- HEYMKGO25%
- BEAKEY20%
- REAL TECHNIQUES12%
- Lamora6%
- Glamour Gaze6%
- AMMIY5%
Makeup Brushes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Makeup Brushes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- makeup brushes1.4M/yr
- make up brushes659K/yr
- makeup brush set222K/yr
- makeup brush99K/yr
- make up brush set106K/yr
- make up brush60K/yr
- make-up brushes & tools67K/yr
- make up brushes set56K/yr
- brush set44K/yr
- makeup brushes sets53K/yr
What reviews say buyers love and hate about Makeup Brushes
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Excellent Product”
“Brilliant Brush”
“Excellent value”
“The bristles are super soft”
“As advertised”
What buyers complain about
62% of reviews“Bad quality brushes”
“Fell apart”
“quite small brushes”
“Inaccurate title”
“Waste of money”
Makeup Brushes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Makeup Brushes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
