Makeup Brushes

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

5.5%

Market size, estimated

£1.3Ma year

Peak month

December2.8× the quietest month

Top search term

makeup brushes1.4M searches a year

Listings sell for £8.41 on average, from £3.29 to £19.91. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.41 that is £42K to £50K a year per listing.

Average price

£8.41under the $15 to $100 sweet spot

Price range

£3.29–£19.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

£42K–£50K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #27 within Tools & Accessories. It carries 9,140 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#27in Tools & Accessories

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,140per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months