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Makeup Brush Holder

prices mostly outside the sweet spot ($4.31–$15.79) — Makeup Brush Holder doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

Market size 24Growth 9Conversion 23Competition 81Returns 86Price range 7Avg price 24Brand share 95Review moat 87Quality gap 40
This niche Category average · 2,481 niches

Is Makeup Brush Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Makeup Brush Holder is a £94K/yr Amazon United Kingdom market (590K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.

Makeup Brush Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.2% over the last 90 days and 1.8% of searches end in a purchase.

£94K

revenue / yr

Units sold / yr15K
Search volume / yr-31.2%590K
Conversion rate1.8%
Avg price£8.76

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers44 · 53
Top-5 product click share34%
Open market60%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement85%
New entrants (1y)17· 0 succeeded
Avg rating4.5★
Avg reviews261

Top Makeup Brush Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

53

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

34%

Top 20: 70%

Open market

56%

  • Terafeels12%
  • fanado11%
  • FYGAIN7%
  • Ezebesta5%
  • Mounting UP5%
  • Bingobang4%

Makeup Brush Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume590KCVR1.8%Products52Brands44Top 5 Brands40%OOS Rate11.5%Rating4.5★Reviews261Avg BSR#207
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Top Makeup Brush Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • makeup brush holder239K/yr
  • make up brush holder108K/yr
  • brush holder50K/yr
  • hair brush holder31K/yr
  • makeup brush organiser25K/yr
  • makeup brush holder with lid16K/yr
  • makeup brush pot16K/yr
  • makeup brush storage17K/yr
  • makeup brushes holders11K/yr
  • hairbrush holder organiser10K/yr

What reviews say buyers love and hate about Makeup Brush Holder

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall14%

Perfect and well-made

Size-Overall9%

It fits perfectly

Value For Money8%

Great value

Advertised Vs Actual Product8%

Exactly as shown

Design-Overall8%

Looks lovely

What buyers complain about

50% of reviews
Size-Overall14%

It is bigger than expected

Quality-Overall13%

its a shame that quality control was not a bit sharper

Strength4%

Bit plasticky, and flimsy

Value For Money4%

it feels a bit expensive for what it is

Color3%

Not sure if its white though

Makeup Brush Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Quality-Overall
10%
3Defective Material/Parts
8%
4Material Quality
5%
5Color
4%

Common Makeup Brush Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Makeup Brush Holder 47/100 on Amazon United Kingdom — Skip it. The niche generates £94K/yr across 52 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved -31.2% over the last 90 days.
Search demand for Makeup Brush Holder on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.3× the quietest.