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Makeup Brush Holder

Fail

Prices span $4.31–$15.79, mostly outside the sweet spot, so Makeup Brush Holder is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£94K/yr590K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
34%top-5 click share · 44 brands · 53 sellers

Flapen Score

Makeup Brush Holder against its category

The dotted line is the Beauty average. Past it, Makeup Brush Holder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Brush Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makeup Brush Holder 590K times last year and spent an estimated £94K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 590K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
590K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
1.8%
Market size, estimated
£94Ka year
Peak month
January2.3× the quietest month
Top search term
makeup brush holder239K searches a year

02 · Price

A sale here is worth £8.76.

Listings sell for £8.76 on average, from £4.31 to £15.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £8.76 that is £876 to £2K a year per listing.

Average price
£8.76under the $15 to $100 sweet spot
Price range
£4.31–£15.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£876–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #207 within Tools & Accessories. It carries 261 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
11.5%
Average rank
#207in Tools & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
52

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Makeup Brush Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

53

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

34%

Top 20: 70%

Open market

56%

  • Brand 112%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Makeup Brush Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Makeup Brush Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup brush holder239K/yr
  • make up brush holder108K/yr
  • brush holder50K/yr
  • hair brush holder31K/yr
  • makeup brush organiser25K/yr
  • makeup brush holder with lid16K/yr
  • makeup brush pot16K/yr
  • makeup brush storage17K/yr
  • makeup brushes holders11K/yr
  • hairbrush holder organiser10K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Brush Holder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.4%of orders come back
“It is bigger than expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Makeup Brush Holder questions

Answered from the same tracked data.