makeup brush holder
Skip itPrices mostly outside the sweet spot ($4.31–$15.79) — this niche doesn't clear our bar today.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Review moat
Great261.1avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£94K£94K/yr · 590K searches
Avg price
Bad£8.76avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.31–£15.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, makeup brush holder is a £94K/yr Amazon United Kingdom market (590K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
makeup brush holder market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £110K–£131K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 11.5%
- Avg brand age
- 29 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
53
Top-5 brand share
40%
Top 20: 77%
Top-5 click share
34%
Top 20: 70%
Open market
56%
- Terafeels12%
- fanado11%
- FYGAIN7%
- Ezebesta5%
- Mounting UP5%
- Bingobang4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Top makeup brush holder search terms
- makeup brush holder239K/yr
- make up brush holder108K/yr
- brush holder50K/yr
- hair brush holder31K/yr
- makeup brush organiser25K/yr
- makeup brush holder with lid16K/yr
- makeup brush pot16K/yr
- makeup brush storage17K/yr
- makeup brushes holders11K/yr
- hairbrush holder organiser10K/yr
Top makeup brush holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
fanado 360 Rotating Makeup Organiser Makeup Brush Holder 5 Compartment Makeup and Skincare Storage for Vanity Desktop Bathroom (White)
fanado£7.704.6★1,414 rev
Terafeels Makeup Brush Holder with Lid 360 Spinning Make up Stand 5 Slot Brushes Cup and Pencil Pen Holder for Vanity Decor Bathroom Countertops Desk Storage Container Cosmetic Display Cases 1004
Terafeels£8.424.7★131 rev
FYGAIN Makeup Brush Holder Organizer 360 Rotating Multi-Functional Pen Holder for Desk Spinning Multi-Purpose Desktop Stationary Organizer for Lipsticks Comb Beauty Tool
FYGAIN£7.224.5★56 rev
Ezebesta Makeup Brush Holder Organizer with Clear Lid 360 Rotating Sliding Opening Dustproof Brushes Container for Vanity
Ezebesta£11.124.5★950 rev
Mounting UP 360 Rotating Makeup Brush Holder Office Supplies Holder 7 Slots Make Up Brush Organizer Removable Spinning Cosmetic Brushes Storage Pen Holder for Vanity White Dresser Desk BT-W-UK
Mounting UP£7.284.5★15 rev
Newest
by launch date
HOTUT 360 Rotating Makeup Organiser Brush Holder 5 Slot Rotating Brush Holder Brush Holder Organizer for eyeliners lip pencils mascara storage for Vanity Desktop Bathroom Stationery Storage
HOTUT£6.1912 rev
SHIFANQI Makeup Brush Holder Organizer 360 Rotating Make Up Toothbrush Holder Storage Container with Dustproof Clear Lid Cosmetic Tools Organiser for Vanity Desk Dressing Table Clear
SHIFANQI£12.578 rev
KINGFOM Makeup Brush Holder Elegant Makeup Brush Organiser with 2 Compartments PU Leather Makeup & Brush Holder for Vanity Bathroom or Bedroom (Beige)
KINGFOM£13.0232 rev
Wnzdp Make Up Brush Holder Makeup Brush Holder Classic Design Makeup Brushes Holders Portable Makeup Pot Gift for Women Vanity Office Bathroom (Green)
Wnzdp£7.205 rev
OLegei 2-Layer Hair Accessories Organizer with Hair Brushes Holder Rotatable Trinket Box for Ring Earring Desktop&Bathroom Organizer Deawer for Makeup Brushes Hair Accessories Cotton Swab White
OLegei£7.6011 rev
Trending
90-day click momentumKINGFOM Makeup Brush Holder Elegant Makeup Brush Organiser with 2 Compartments PU Leather Makeup & Brush Holder for Vanity Bathroom or Bedroom (Beige)
KINGFOM£13.024.2★
SHIFANQI Makeup Brush Holder Organizer 360 Rotating Make Up Toothbrush Holder Storage Container with Dustproof Clear Lid Cosmetic Tools Organiser for Vanity Desk Dressing Table Clear
SHIFANQI£12.574.7★
HOTUT 360 Rotating Makeup Organiser Brush Holder 5 Slot Rotating Brush Holder Brush Holder Organizer for eyeliners lip pencils mascara storage for Vanity Desktop Bathroom Stationery Storage
HOTUT£6.194.8★
OLegei 2-Layer Hair Accessories Organizer with Hair Brushes Holder Rotatable Trinket Box for Ring Earring Desktop&Bathroom Organizer Deawer for Makeup Brushes Hair Accessories Cotton Swab White
OLegei£7.604.7★
Terafeels Black Makeup Brush Holder Organizer with Lid 360 Degree Rotatable Spinning Cosmetics Holders Brushes Storage Box for Bathroom Vanity Countertop Black 1005
Terafeels£8.074.7★
What buyers say about makeup brush holder
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect and well-made”
“It fits perfectly”
“Great value”
“Exactly as shown”
“Looks lovely”
“So handy keeps everything neat and tidy”
“Easy to use”
“Great organiser”
“Nice and sturdy”
“Stationery Storage”
What buyers complain about
“It is bigger than expected”
“its a shame that quality control was not a bit sharper”
“Bit plasticky, and flimsy”
“it feels a bit expensive for what it is”
“Not sure if its white though”
“causes damage when I clean this”
“get in the way so that makes closing the door difficult”
“flimsy material”
“the join is badly glued”
“the seam on back of the holder doesnt look fully straight to me”
Top return reasons
Common questions
- Is makeup brush holder profitable to sell on Amazon United Kingdom?
- The niche generates £94K/yr across 52 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the makeup brush holder niche?
- 44 brands and 53 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in makeup brush holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.4%.
- When does demand for makeup brush holder peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the makeup brush holder niche?
- Listings span £4.31–£15.79; the average listing price is £8.76 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.