Makeup Brush Cleaner Liquid
soft demand (-31.1% this quarter) — Makeup Brush Cleaner Liquid doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Makeup Brush Cleaner Liquid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Makeup Brush Cleaner Liquid is a £64K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Makeup Brush Cleaner Liquid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.1% over the last 90 days and 10.8% of searches end in a purchase.
£64K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Makeup Brush Cleaner Liquid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STYLPRO Makeup Brush Cleanser (2x 500ml bottles) Makeup Brush Cleaning Liquid to use with our Award Winning Makeup Brush Cleaner and Dryer Machine Cleans Oily Makeup From Makeup Brushes
- Price
- £18.46
- Rating
- 4.6/5
- Reviews
- 3,221
- Age
- 3y ago
EcoTools 6 Piece Start The Day Beautifully Makeup Brush Set Makeup Brushes For Eyeshadow Blush Concealer & Foundation Application Eco-Friendly Synthetic Hair Vegan & Cruelty-Free
- Price
- £8.68
- Rating
- 4.6/5
- Reviews
- 22,393
- Age
- 11y ago
EcoTools Natural Beauty 10 Piece Brush Set - Vegan Tools For Full Face And Eye Looks: Liner Shadow Crease Brow Setting Base. Cruelty-Free Eco-Made Easy To Clean Works With All Formulas
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
EcoTools Makeup Brush and Sponge Shampoo Removes Makeup Dirt & Impurities From Makeup Brushes & Makeup Blending Sponges Fragrance-Free Vegan & Cruelty-Free 6 fl.oz./ 177 ml 1 Count
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 51,310
- Age
- 10y ago
Stargazer Makeup Brush Cleaner - Deep Cleaning Solution for Makeup Brushes - Removes Foundation & Eyeshadow Residue - Easy Brush Care - Cruelty-Free
- Price
- £4.24
- Rating
- 4.2/5
- Reviews
- 2,344
- Age
- 11y ago
Trending
90-day click momentum
EcoTools Blending Face Makeup Brush For Liquid & Cream Foundation Bronzer & Blush Multipurpose Makeup Brush Dense Synthetic Bristles Eco Friendly Cruelty-Free & Vegan 1 Count
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 2y ago
Makeup Brush Cleaner Make Up Brush Cleaner Solution Makeup Cleaner for Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 8mo ago
ISOCLEAN Makeup Brush Cleaner Refill Pouch - Liquid Makeup Cleaner Solution for Makeup Brushes and Makeup Tools - Cleans Bristles - No Rinse Formula dries in 60 Seconds - Vegan Cruelty-free - 275ml
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 850
- Age
- 2y ago
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 11mo ago
Norate Makeup Brush Cleaner Make Up Brush Cleansers Solution Makeup Cleaner for Makeup Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula & Cruelty Free 5.3 FL.OZ
- Price
- £7.62
- Rating
- 4.6/5
- Reviews
- 2,960
- Age
- 3y ago
Newest
by launch dateMakeup Brush Cleaner Make Up Brush Cleaner Solution Makeup Cleaner for Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 8mo ago
EcoTools Powder Puff Duo Large & Mini Makeup Puffs for Setting Baking & Mattifying Finger Band for Precise Application Vegan Cruelty-Free Sustainable Face Makeup Tools 2 Count
- Price
- £3.44
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 11mo ago
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 11mo ago
EcoTools Blend + Conceal Dual-Ended Makeup Brush Foundation & Concealer Brush for Liquid & Cream Synthetic Bristles Vegan & Cruelty-Free Travel & Eco-Friendly 1 Count
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 1y ago
EcoTools Natural Beauty 10 Piece Brush Set - Vegan Tools For Full Face And Eye Looks: Liner Shadow Crease Brow Setting Base. Cruelty-Free Eco-Made Easy To Clean Works With All Formulas
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
11 rising
Sellers
44
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
39%
Top 20: 85%
Open market
7%
- EcoTools52%
- StylPro24%
- Stargazer7%
- Isoclean5%
- Ubisye3%
- e.l.f.3%
- Open — no brand owns it (5 brands, 7%)
Makeup Brush Cleaner Liquid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top Makeup Brush Cleaner Liquid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stylpro makeup brush cleaner12K/yr
- ecotools makeup brushes8K/yr
- eco tools7K/yr
- makeup brush cleaner liquid9K/yr
- ecotools8K/yr
- make up brush cleaner solution11K/yr
- eco tools makeup brush6K/yr
- style pro makeup brush cleaner4K/yr
- eco tools makeup brush set4K/yr
- stylepro brush cleaning solution3K/yr
What reviews say buyers love and hate about Makeup Brush Cleaner Liquid
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent cleaner”
“Excellent product”
“Convenient tool”
“Worth the price”
“This item cleans”
What buyers complain about
45% of reviews“Extremely expensive”
“Does not clean brushes”
“Smells a bit funky”
“This product was bigger than anticipated”
“leaves them super oily beyond use”
Makeup Brush Cleaner Liquid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Makeup Brush Cleaner Liquid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
