Makeup Brush Cleaner Liquid
FailDemand is soft, at -31.1% this quarter, so Makeup Brush Cleaner Liquid is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £64K/yr74K searches / yr
- 90-day growth
- -31.1%search demand this quarter
- Competition
- 39%top-5 click share · 11 brands · 44 sellers
Flapen Score
Makeup Brush Cleaner Liquid against its category
The dotted line is the Beauty average. Past it, Makeup Brush Cleaner Liquid is stronger. Inside it, weaker.
Market
The Makeup Brush Cleaner Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Makeup Brush Cleaner Liquid 74K times last year and spent an estimated £64K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -31.1%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £64Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- stylpro makeup brush cleaner12K searches a year
02 · Price
A sale here is worth £8.08.
Listings sell for £8.08 on average, from £2.40 to £23.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.08 that is £808 to £2K a year per listing.
- Average price
- £8.08under the $15 to $100 sweet spot
- Price range
- £2.40–£23.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £808–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #316 within Make-up Removers. It carries 3,923 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 97%
- Out of stock, average day
- 3.8%
- Average rank
- #316in Make-up Removers
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,923per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Makeup Brush Cleaner Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STYLPRO Makeup Brush Cleanser (2x 500ml bottles) Makeup Brush Cleaning Liquid to use with our Award Winning Makeup Brush Cleaner and Dryer Machine Cleans Oily Makeup From Makeup Brushes
- Price
- £18.46
- Rating
- 4.6/5
- Reviews
- 3,221
- Age
- 3y ago

EcoTools 6 Piece Start The Day Beautifully Makeup Brush Set Makeup Brushes For Eyeshadow Blush Concealer & Foundation Application Eco-Friendly Synthetic Hair Vegan & Cruelty-Free
- Price
- £8.68
- Rating
- 4.6/5
- Reviews
- 22,393
- Age
- 11y ago

EcoTools Natural Beauty 10 Piece Brush Set - Vegan Tools For Full Face And Eye Looks: Liner Shadow Crease Brow Setting Base. Cruelty-Free Eco-Made Easy To Clean Works With All Formulas
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago

EcoTools Makeup Brush and Sponge Shampoo Removes Makeup Dirt & Impurities From Makeup Brushes & Makeup Blending Sponges Fragrance-Free Vegan & Cruelty-Free 6 fl.oz./ 177 ml 1 Count
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 51,310
- Age
- 10y ago

Stargazer Makeup Brush Cleaner - Deep Cleaning Solution for Makeup Brushes - Removes Foundation & Eyeshadow Residue - Easy Brush Care - Cruelty-Free
- Price
- £4.24
- Rating
- 4.2/5
- Reviews
- 2,344
- Age
- 11y ago
Trending
estimated 90-day click momentum
EcoTools Blending Face Makeup Brush For Liquid & Cream Foundation Bronzer & Blush Multipurpose Makeup Brush Dense Synthetic Bristles Eco Friendly Cruelty-Free & Vegan 1 Count
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 2y ago

Makeup Brush Cleaner Make Up Brush Cleaner Solution Makeup Cleaner for Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 8mo ago

ISOCLEAN Makeup Brush Cleaner Refill Pouch - Liquid Makeup Cleaner Solution for Makeup Brushes and Makeup Tools - Cleans Bristles - No Rinse Formula dries in 60 Seconds - Vegan Cruelty-free - 275ml
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 850
- Age
- 2y ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 11mo ago

Norate Makeup Brush Cleaner Make Up Brush Cleansers Solution Makeup Cleaner for Makeup Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula & Cruelty Free 5.3 FL.OZ
- Price
- £7.62
- Rating
- 4.6/5
- Reviews
- 2,960
- Age
- 3y ago
Newest
by launch date
Makeup Brush Cleaner Make Up Brush Cleaner Solution Makeup Cleaner for Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 8mo ago

EcoTools Powder Puff Duo Large & Mini Makeup Puffs for Setting Baking & Mattifying Finger Band for Precise Application Vegan Cruelty-Free Sustainable Face Makeup Tools 2 Count
- Price
- £3.44
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 11mo ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 11mo ago

EcoTools Blend + Conceal Dual-Ended Makeup Brush Foundation & Concealer Brush for Liquid & Cream Synthetic Bristles Vegan & Cruelty-Free Travel & Eco-Friendly 1 Count
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 1y ago

EcoTools Natural Beauty 10 Piece Brush Set - Vegan Tools For Full Face And Eye Looks: Liner Shadow Crease Brow Setting Base. Cruelty-Free Eco-Made Easy To Clean Works With All Formulas
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
11 rising
Sellers
44
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 85%
Open market
7%
- EcoTools52%
- StylPro24%
- Stargazer7%
- Isoclean5%
- Ubisye3%
- e.l.f.3%
- Open — no brand owns it (5 brands, 7%)
Demand
Makeup Brush Cleaner Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Makeup Brush Cleaner Liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stylpro makeup brush cleaner12K/yr
- ecotools makeup brushes8K/yr
- eco tools7K/yr
- makeup brush cleaner liquid9K/yr
- ecotools8K/yr
- make up brush cleaner solution11K/yr
- eco tools makeup brush6K/yr
- style pro makeup brush cleaner4K/yr
- eco tools makeup brush set4K/yr
- stylepro brush cleaning solution3K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Brush Cleaner Liquid
We read the reviews and the return reasons for every product selling here.
“Extremely expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Brush Cleaner Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









