Is makeup brush cleaner liquid profitable to sell on Amazon United Kingdom?

The niche generates £64K/yr across 36 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (45/100).

How competitive is the makeup brush cleaner liquid niche?

11 brands and 44 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in makeup brush cleaner liquid?

Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Smell. The return rate is 0.3%.

When does demand for makeup brush cleaner liquid peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the makeup brush cleaner liquid niche?

Listings span £2.40–£23.03; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 3,923 reviews — the moat a new listing must climb.

makeup brush cleaner liquid

Skip it

Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Competition

Great39%

top-5 click share — an open shelf

Price range

Okay£2.40–£23.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,923.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad90%

top-5 brand share — brand-locked demand

Avg price

Bad£8.08

avg listing price — sweet spot $15–$100

Market size

Bad£64K

£64K/yr · 74K searches

Growth

Bad-31.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, makeup brush cleaner liquid is a £64K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

makeup brush cleaner liquid market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £48K–£65K; units × avg price
Conversion rate: 10.8%
Avg BSR: #316
Page quality: 0%
Prime: 97%
Sponsored: 72%
Out of stock: 3.8%
Avg brand age: 56 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

EcoTools52%
StylPro24%
Stargazer7%
Isoclean5%
Ubisye3%
e.l.f.3%
Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top makeup brush cleaner liquid search terms

stylpro makeup brush cleaner12K/yr -50.9%12.2% conv.
ecotools makeup brushes8K/yr -14.6%6.2% conv.
eco tools7K/yr -11.3%5.4% conv.
makeup brush cleaner liquid9K/yr -26.9%8.9% conv.
ecotools8K/yr -10.7%2.5% conv.
make up brush cleaner solution11K/yr -54.1%10.3% conv.
eco tools makeup brush6K/yr +22.3%5.2% conv.
style pro makeup brush cleaner4K/yr -47.9%14.2% conv.
eco tools makeup brush set4K/yr -47.6%4.1% conv.
stylepro brush cleaning solution3K/yr -22.3%9.5% conv.

All search terms

Top makeup brush cleaner liquid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STYLPRO Makeup Brush Cleanser (2x 500ml bottles) Makeup Brush Cleaning Liquid to use with our Award Winning Makeup Brush Cleaner and Dryer Machine Cleans Oily Makeup From Makeup Brushes

StylPro£18.464.6★3,221 rev

EcoTools 6 Piece Start The Day Beautifully Makeup Brush Set Makeup Brushes For Eyeshadow Blush Concealer & Foundation Application Eco-Friendly Synthetic Hair Vegan & Cruelty-Free

EcoTools£8.684.6★22,393 rev

EcoTools Natural Beauty 10 Piece Brush Set - Vegan Tools For Full Face And Eye Looks: Liner Shadow Crease Brow Setting Base. Cruelty-Free Eco-Made Easy To Clean Works With All Formulas

EcoTools£10.894.5★37 rev

EcoTools Makeup Brush and Sponge Shampoo Removes Makeup Dirt & Impurities From Makeup Brushes & Makeup Blending Sponges Fragrance-Free Vegan & Cruelty-Free 6 fl.oz./ 177 ml 1 Count

EcoTools£7.694.5★51,310 rev

Stargazer Makeup Brush Cleaner - Deep Cleaning Solution for Makeup Brushes - Removes Foundation & Eyeshadow Residue - Easy Brush Care - Cruelty-Free

Stargazer£4.244.2★2,344 rev

Newest

by launch date

Makeup Brush Cleaner Make Up Brush Cleaner Solution Makeup Cleaner for Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ

Ubisye£9.22182 rev

8mo ago

EcoTools Powder Puff Duo Large & Mini Makeup Puffs for Setting Baking & Mattifying Finger Band for Precise Application Vegan Cruelty-Free Sustainable Face Makeup Tools 2 Count

EcoTools£3.4484 rev

11mo ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Foaming Gel Makeup Brush Cleanser Gentle Formula Suitable for Sensitive Skin Easy-To-Use Vegan & Cruelty-Free

e.l.f.£5.68598 rev

11mo ago

EcoTools Blend + Conceal Dual-Ended Makeup Brush Foundation & Concealer Brush for Liquid & Cream Synthetic Bristles Vegan & Cruelty-Free Travel & Eco-Friendly 1 Count

EcoTools£6.30202 rev

1y ago

EcoTools Natural Beauty 10 Piece Brush Set - Vegan Tools For Full Face And Eye Looks: Liner Shadow Crease Brow Setting Base. Cruelty-Free Eco-Made Easy To Clean Works With All Formulas

EcoTools£10.8937 rev

1y ago

What buyers say about makeup brush cleaner liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning29%

“Excellent cleaner”

Quality-Overall13%

“Excellent product”

Ease Of Use8%

“Convenient tool”

Value For Money8%

“Worth the price”

Cleansing6%

“This item cleans”

Soft Feel6%

“Very Soft”

Brush Quality6%

“Lovely quality brushes”

Advertised Vs Actual Product4%

“just as described”

Smell3%

“The smell is pleasant”

Durability2%

“she says they are very durable”

What buyers complain about

Value For Money10%

“Extremely expensive”

Ease Of Cleaning9%

“Does not clean brushes”

Smell7%

“Smells a bit funky”

Size-Overall6%

“This product was bigger than anticipated”

Oily/Greasy3%

“leaves them super oily beyond use”

Shape/Style2%

“a strange shape”

Functionality-Overall2%

“Dosent doesnt remove all of product”

Alcohol Content2%

“has an overwhelming smell of alcohol that stinks the room”

Brush Quality2%

“The brushes don't apply your makeup evenly”

Eco Friendliness2%

“Not an eco product”

Top return reasons

Size-Overall27%

Functionality-Overall13%

Defective Material/Parts7%

Advertised Vs Actual Product7%

Value For Money6%

Leak-Proof6%

Ease Of Cleaning6%

Quality-Overall4%