Makeup Brush Cleaner Liquid
FailDemand is soft, at -31.1% this quarter, so Makeup Brush Cleaner Liquid is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £64K/yr74K searches / yr
- 90-day growth
- -31.1%search demand this quarter
- Competition
- 39%top-5 click share · 11 brands · 44 sellers
Flapen Score
Makeup Brush Cleaner Liquid against its category
The dotted line is the Beauty average. Past it, Makeup Brush Cleaner Liquid is stronger. Inside it, weaker.
Market
The Makeup Brush Cleaner Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Makeup Brush Cleaner Liquid 74K times last year and spent an estimated £64K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -31.1%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £64Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- stylpro makeup brush cleaner12K searches a year
02 · Price
A sale here is worth £8.08.
Listings sell for £8.08 on average, from £2.40 to £23.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.08 that is £808 to £2K a year per listing.
- Average price
- £8.08under the $15 to $100 sweet spot
- Price range
- £2.40–£23.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £808–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #316 within Make-up Removers. It carries 3,923 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 97%
- Out of stock, average day
- 3.8%
- Average rank
- #316in Make-up Removers
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,923per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Makeup Brush Cleaner Liquid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
44
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
39%
Top 20: 85%
Open market
7%
- Brand 152%
- Brand 224%
- Brand 37%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (5 brands, 7%)
Demand
Makeup Brush Cleaner Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Makeup Brush Cleaner Liquid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stylpro makeup brush cleaner12K/yr
- ecotools makeup brushes8K/yr
- eco tools7K/yr
- makeup brush cleaner liquid9K/yr
- ecotools8K/yr
- make up brush cleaner solution11K/yr
- eco tools makeup brush6K/yr
- style pro makeup brush cleaner4K/yr
- eco tools makeup brush set4K/yr
- stylepro brush cleaning solution3K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Brush Cleaner Liquid
We read the reviews and the return reasons for every product selling here.
“Extremely expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Brush Cleaner Liquid questions
Answered from the same tracked data.









