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Makeup Brush Cleaner Liquid

Fail

Demand is soft, at -31.1% this quarter, so Makeup Brush Cleaner Liquid is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£64K/yr74K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
39%top-5 click share · 11 brands · 44 sellers

Flapen Score

Makeup Brush Cleaner Liquid against its category

The dotted line is the Beauty average. Past it, Makeup Brush Cleaner Liquid is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Brush Cleaner Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makeup Brush Cleaner Liquid 74K times last year and spent an estimated £64K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
10.8%
Market size, estimated
£64Ka year
Peak month
November2.3× the quietest month
Top search term
stylpro makeup brush cleaner12K searches a year

02 · Price

A sale here is worth £8.08.

Listings sell for £8.08 on average, from £2.40 to £23.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.08 that is £808 to £2K a year per listing.

Average price
£8.08under the $15 to $100 sweet spot
Price range
£2.40–£23.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£808–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #316 within Make-up Removers. It carries 3,923 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
97%
Out of stock, average day
3.8%
Average rank
#316in Make-up Removers
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,923per listing
Listings tracked
36

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Makeup Brush Cleaner Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

44

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

7%

  • Brand 152%
  • Brand 224%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 7%)

Demand

Makeup Brush Cleaner Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Makeup Brush Cleaner Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stylpro makeup brush cleaner12K/yr
  • ecotools makeup brushes8K/yr
  • eco tools7K/yr
  • makeup brush cleaner liquid9K/yr
  • ecotools8K/yr
  • make up brush cleaner solution11K/yr
  • eco tools makeup brush6K/yr
  • style pro makeup brush cleaner4K/yr
  • eco tools makeup brush set4K/yr
  • stylepro brush cleaning solution3K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Brush Cleaner Liquid

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Value For Money”
0.3%of orders come back
“Extremely expensive”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makeup Brush Cleaner Liquid questions

Answered from the same tracked data.