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Makeup Bag

Maybe

An estimated 1.2% of orders come back. But buyers convert on only 1.4% of searches, so Makeup Bag is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Market size
£561K/yr4.0M searches / yr
90-day growth
-6.5%search demand this quarter
Competition
36%top-5 click share · 25 brands · 34 sellers

Flapen Score

Makeup Bag against its category

The dotted line is the Beauty average. Past it, Makeup Bag is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makeup Bag 4.0M times last year and spent an estimated £561K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £561K a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
1.4%
Market size, estimated
£561Ka year
Peak month
December2.3× the quietest month
Top search term
makeup bag1.7M searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £2.49 to £58.98. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £9.88 that is £10K to £12K a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£2.49–£58.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #46 within Tools & Accessories. It carries 2,211 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
3.6%
Average rank
#46in Tools & Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,211per listing
Listings tracked
53

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Makeup Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

34

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

36%

Top 20: 75%

Open market

31%

  • Brand 123%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 64%

Demand

Makeup Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Makeup Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup bag1.7M/yr
  • make up bag808K/yr
  • vanity case179K/yr
  • cosmetic bags157K/yr
  • travel makeup bag123K/yr
  • small make up bag107K/yr
  • large makeup bag102K/yr
  • make up bags for women109K/yr
  • small makeup bag105K/yr
  • cosmetic bag69K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Bag

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Not large”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makeup Bag questions

Answered from the same tracked data.