Make Waves Antiperspirant
Make Waves Antiperspirant shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Make Waves Antiperspirant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Make Waves Antiperspirant is a £713K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Make Waves Antiperspirant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +8.3% over the last 90 days and 3.2% of searches end in a purchase.
£713K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 30 products
Top Make Waves Antiperspirant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fussy - Mens Natural Refillable Deodorant - Aluminium Free - 24 Hour Protection - Midnight Black Case & Variety Refill Pack (2 x 40g) - Wide Eyed & Forest Haze - Vegan & Cruelty Free
- Price
- £25.38
- Rating
- 3.9/5
- Reviews
- 154
- Age
- 11mo ago
Fussy - Natural Refillable Deodorant - Hot Pink Case & Coconut Scent (2 x 40g) - Aluminium Free - 24 Hour Protection - Coconut Almond & Vanilla- Vegan & Cruelty Free - Natural & Effective
- Price
- £20.44
- Rating
- 4.2/5
- Reviews
- 152
- Age
- 11mo ago
Fussy - Natural Refillable Deodorant - Mint Green Case & Variety Refill Pack (2 x 40g) Tropic Tonic & Wavy Days - Aluminium Free - 24 Hour Protection - Vegan & Cruelty Free - Natural & Effective
- Price
- £20.67
- Rating
- 4.2/5
- Reviews
- 113
- Age
- 11mo ago
Wild - Natural Refillable Deodorant Starter Kit with Pink Case and Fresh Cotton & Sea Salt Scented Refill (40g) - Aluminium Free - Long Lasting Protection - Vegan
- Price
- £11.48
- Rating
- 4.2/5
- Reviews
- 1,104
- Age
- 1y ago
Fussy - Natural Refillable Deodorant - Lilac Case & Variety Refill Pack (2 x 40g) - Night Tales Flora & Wavy Days Mint - Aluminium Free - Vegan & Cruelty Free - Natural & Effective
- Price
- £17.34
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 11mo ago
Trending
90-day click momentum
Wild Aluminium Free Refillable Natural Deodorant Starter Kit - Cath Kidston Birds Case with Pink Grapefruit & Lime Coconut & Vanilla Fresh Cotton & Sea Salt Refills - 24 Hour Odour Protection
- Price
- £19.85
- Rating
- 4.0/5
- Reviews
- 2,811
- Age
- 4mo ago
Wild Refillable Antiperspirant Roll On Deodorant Starter Kit with 72 Hour Odour & Sweat Protection - Aqua Case with Honey & Cactus Flower Cotton & Sea Salt and Coconut & Vanilla Refills - 90% Natural
- Price
- £20.67
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 4mo ago
Wild Refillable Antiperspirant Roll On Deodorant Starter Kit with 72 Hour Odour & Sweat Protection - Bee Print Case with Honey & Cactus Flower Coconut & Vanilla Vanilla Bean & Buttercream Refills
- Price
- £22.13
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 4mo ago
Wild Natural Refillable Deodorant Starter Kit with Ombre Case & Cola Scented Refill (40g) - Aluminium Free & Vegan - Long Lasting Protection
- Price
- £9.95
- Rating
- 4.2/5
- Reviews
- 1,104
- Age
- 4mo ago
Fussy - Mens Natural Refillable Deodorant - Aluminium Free - 24 Hour Protection - Midnight Black Case & Variety Refill Pack (3 x 40g) - Wilderness Wavy Days & Forest Haze - Vegan & Cruelty Free
- Price
- £23.44
- Rating
- 4.3/5
- Reviews
- 390
- Age
- 1y ago
Newest
by launch dateWild Refillable Antiperspirant Roll On Deodorant Starter Kit with 72 Hour Odour & Sweat Protection - Aqua Case with Honey & Cactus Flower Cotton & Sea Salt and Coconut & Vanilla Refills - 90% Natural
- Price
- £20.67
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 4mo ago
Wild Refillable Antiperspirant Roll On Deodorant Starter Kit with 72 Hour Odour & Sweat Protection - Bee Print Case with Honey & Cactus Flower Coconut & Vanilla Vanilla Bean & Buttercream Refills
- Price
- £22.13
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 4mo ago
Wild Aluminium Free Refillable Natural Deodorant Starter Kit - Cath Kidston Birds Case with Pink Grapefruit & Lime Coconut & Vanilla Fresh Cotton & Sea Salt Refills - 24 Hour Odour Protection
- Price
- £19.85
- Rating
- 4.0/5
- Reviews
- 2,811
- Age
- 4mo ago
Wild Natural Refillable Deodorant Starter Kit with Ombre Case & Cola Scented Refill (40g) - Aluminium Free & Vegan - Long Lasting Protection
- Price
- £9.95
- Rating
- 4.2/5
- Reviews
- 1,104
- Age
- 4mo ago
Wild Pack of 3 Mini Deodorants in Fresh Cotton & Sea Salt Coconut & Vanilla and Cherry Blossom - Trial Size Great for Holiday & Travel - Aluminium & Plastic Free - Long Lasting Protection
- Price
- £11.98
- Rating
- 4.0/5
- Reviews
- 1,665
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
0%
- Fussy61%
- Wild35%
- Mitchum2%
- Salt Of the Earth2%
Make Waves Antiperspirant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Make Waves Antiperspirant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fussy deodorant375K/yr
- wild deodorant512K/yr
- fussy118K/yr
- make waves antiperspirant35K/yr
- wild deodorant case26K/yr
- wild roll on deodorant25K/yr
- refillable deodorant20K/yr
- make waves deodorant18K/yr
- mitchum gel15K/yr
- mitchum gel deodorant women17K/yr
What reviews say buyers love and hate about Make Waves Antiperspirant
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“fresh scent”
“is very reliable”
“Excellent value for money”
“Ease of use”
“Keep dry”
What buyers complain about
60% of reviews“Doesn't smell of anything”
“Fairly expensive”
“Not as described”
“Allergic reaction”
“Does not do the job”
Make Waves Antiperspirant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Make Waves Antiperspirant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
