Make Waves Antiperspirant

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £713K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+8.3%

Conversion, latest week

3.2%

Market size, estimated

£713Ka year

Top search term

fussy deodorant375K searches a year

Listings sell for £17.34 on average, from £2.61 to £25.38. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £17.34 that is £17K to £22K a year per listing.

Average price

£17.34inside the $15 to $100 sweet spot

Price range

£2.61–£25.38

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

£17K–£22K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #135 within Bath & Body. It carries 1,946 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

97%

Out of stock, average day

10.9%

Average rank

#135in Bath & Body

Average rating

4.17 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,946per listing

Listings tracked

30

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

8Amazon's first-year sales bar

Average brand age

55 months