Make Up Remover
brand-locked demand (top 5 brands take 100% of clicks) — Make Up Remover doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Make Up Remover profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Make Up Remover is a £300K/yr Amazon United Kingdom market (458K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 38/100.
Make Up Remover: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.6% over the last 90 days and 19.4% of searches end in a purchase.
£300K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 7 products
Top Make Up Remover products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA Double Effect Waterproof Eye Make-Up Remover (125ml) Daily Use Face Cleanser for Make-Up and Mascara with Cornflower Extract and Biotin
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 7,258
- Age
- 4y ago
NIVEA Waterproof Eye Make Up Remover Radiance (125ml) Effectively Removes Waterproof Mascara and Eye Makeup Face Cleanser Enriched with Vitamin C to Energise and Brighten
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 4y ago
Garnier Skin Active 2 in1 Eye Make Up Remover Suitable For Waterproof Makeup Gentle On Eyes and Eyelashes Use With Reusable Micellar Eco Pads 125 ml
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 3,777
- Age
- 12y ago
3 Pack of 125ml Simple Kind to Skin Eye Make-Up Remover For Sensitive Skin
- Price
- £7.41
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 5y ago
LOréal Paris Gentle Eye Makeup Remover Enriched with Pro-Vitamin Refreshing Non-Irritating Formula Suitable for All Skin Types Sensitive Eyes and Contact Lens Wearers 125ml
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 1,896
- Age
- 10y ago
Trending
90-day click momentum3 Pack of 125ml Simple Kind to Skin Eye Make-Up Remover For Sensitive Skin
- Price
- £7.41
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 5y ago
Simple Kind To Eyes Eye Make Up Remover 125 ml
- Price
- £3.35
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 18y ago
NIVEA Regenerating Serum Infused Micellar Water (400ml) Micellar Cleansing Water with Amino Acid 5% Panthenol and Squalane Gentle Waterproof Makeup Remover
- Price
- £3.21
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago
NIVEA Double Effect Waterproof Eye Make-Up Remover (125ml) Daily Use Face Cleanser for Make-Up and Mascara with Cornflower Extract and Biotin
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 7,258
- Age
- 4y ago
NIVEA Waterproof Eye Make Up Remover Radiance (125ml) Effectively Removes Waterproof Mascara and Eye Makeup Face Cleanser Enriched with Vitamin C to Energise and Brighten
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 4y ago
Newest
by launch dateNIVEA Regenerating Serum Infused Micellar Water (400ml) Micellar Cleansing Water with Amino Acid 5% Panthenol and Squalane Gentle Waterproof Makeup Remover
- Price
- £3.21
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago
NIVEA Double Effect Waterproof Eye Make-Up Remover (125ml) Daily Use Face Cleanser for Make-Up and Mascara with Cornflower Extract and Biotin
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 7,258
- Age
- 4y ago
NIVEA Waterproof Eye Make Up Remover Radiance (125ml) Effectively Removes Waterproof Mascara and Eye Makeup Face Cleanser Enriched with Vitamin C to Energise and Brighten
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 4y ago
3 Pack of 125ml Simple Kind to Skin Eye Make-Up Remover For Sensitive Skin
- Price
- £7.41
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 5y ago
LOréal Paris Gentle Eye Makeup Remover Enriched with Pro-Vitamin Refreshing Non-Irritating Formula Suitable for All Skin Types Sensitive Eyes and Contact Lens Wearers 125ml
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 1,896
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- NIVEA80%
- Simple9%
- Garnier6%
- L'Oreal Paris5%
- Open — no brand owns it (0%)
Make Up Remover demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.9×
Top Make Up Remover search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eye makeup remover166K/yr
- eye make up remover49K/yr
- nivea eye makeup remover54K/yr
- simple eye makeup remover37K/yr
- nivea makeup remover19K/yr
- waterproof makeup remover20K/yr
- waterproof mascara remover18K/yr
- waterproof eye makeup remover16K/yr
- mascara remover10K/yr
- eye makeup remover liquid7K/yr
What reviews say buyers love and hate about Make Up Remover
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Great product with an affordable price”
“Excellent product used before”
“Gentle”
“removes very good waterproof makeup”
“It wipes away waterproof make up so easily”
What buyers complain about
61% of reviews“I have lots of allergies”
“Not for waterproof mascara”
“unfortunately when I use it, it makes my eyes blurry and uncomfortable”
“Quality issues with some bottles”
“a little greasy”
Common Make Up Remover questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
