Magnesium Cream
Magnesium Cream shows low returns (0.1%), but soft demand (-7.4% this quarter) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Magnesium Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Magnesium Cream is a £417K/yr Amazon United Kingdom market (425K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Magnesium Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.4% over the last 90 days and 8.4% of searches end in a purchase.
£417K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 17 products
Top Magnesium Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Feather & Down Magnesium Butter for Sleep - Lavender & Chamomile Soothing Body Butter (300ml) to support relaxation in your self care routine.
- Price
- £5.89
- Rating
- 4.5/5
- Reviews
- 3,623
- Age
- 5y ago

BetterYou Magnesium Body Lotion Nourishing Blend of Natural Zechstein Transdermal Magnesium and Shea Butter to Soften and Moisturise Skin Palm-Oil Free 180ml
- Price
- £6.95
- Rating
- 4.4/5
- Reviews
- 1,212
- Age
- 11y ago

BetterYou Magnesium Sleep Lotion Transdermal Magnesium Chloride Lotion Infused with Lavender & Chamomile to Support Sleep & Natural Muscle Relaxation 180ml
- Price
- £6.42
- Rating
- 4.2/5
- Reviews
- 4,738
- Age
- 8y ago

Sweet Bee Magnesium Body Butter with Shea Butter | Moisturizing Body Cream for Dry Skin | Rich Hydrating Formula | Non-Greasy Skin Care | Lavender 120ml
- Price
- £22.19
- Rating
- 4.2/5
- Reviews
- 870
- Age
- 1y ago

Magnesium Cream Moisturising Body Lotion with Almond Oil Lavender and Vitamin E Fast-Absorbing Formula for Daily Skin Care 90G
- Price
- £7.45
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 1y ago
Trending
90-day click momentum
Sweet Bee Magnesium Butter - Soothing Magnesium for Sleep & Relaxation with Shea Butter - Moisturizing Magnesium Balm for Muscle Recovery - Nourishing Magnesium Cream for Sleep - Lavender 35ml
- Price
- £12.50
- Rating
- 4.2/5
- Reviews
- 870
- Age
- 2mo ago

Wansiven Magnesium Cream for Sleep 100g Calm Magnesium Butter Topical Butter Cream for Restless Legs Fast Absorbing Muscle Relaxation Balm for Leg Cramps & Muscle Pain
- Price
- £7.18
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 10mo ago

5Kind Extra Strong Magnesium Cream 300ml - Magnesium Cream for Muscles Joints Lower Back Knee Neck Shoulder Hip & Feet - Infused with Arnica Eucalyptus Comfrey Menthol & Hemp Oil
- Price
- £16.84
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 10mo ago

5Kind Extra Strong Magnesium Cream 100ml - Magnesium Cream for Muscles Joints Lower Back Knee Neck Shoulder Hip & Feet - Infused with Arnica Eucalyptus Comfrey Menthol & Hemp Oil
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 10mo ago

Magnesium Cream for Sleep: Magnesium Balm for Restless Legs Syndrome Relief Moisturizing Butter with Magnesium Chloride Lavender Oil for Cramp and Muscle Pain for Body Legs Feet 120g/4.2oz
- Price
- £6.53
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 7mo ago
Newest
by launch date
Sweet Bee Magnesium Butter - Soothing Magnesium for Sleep & Relaxation with Shea Butter - Moisturizing Magnesium Balm for Muscle Recovery - Nourishing Magnesium Cream for Sleep - Lavender 35ml
- Price
- £12.50
- Rating
- 4.2/5
- Reviews
- 870
- Age
- 2mo ago

Magnesium Cream for Sleep: Magnesium Balm for Restless Legs Syndrome Relief Moisturizing Butter with Magnesium Chloride Lavender Oil for Cramp and Muscle Pain for Body Legs Feet 120g/4.2oz
- Price
- £6.53
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 7mo ago

Wansiven Magnesium Cream for Sleep 100g Calm Magnesium Butter Topical Butter Cream for Restless Legs Fast Absorbing Muscle Relaxation Balm for Leg Cramps & Muscle Pain
- Price
- £7.18
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 10mo ago

5Kind Extra Strong Magnesium Cream 100ml - Magnesium Cream for Muscles Joints Lower Back Knee Neck Shoulder Hip & Feet - Infused with Arnica Eucalyptus Comfrey Menthol & Hemp Oil
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 10mo ago

5Kind Extra Strong Magnesium Cream 300ml - Magnesium Cream for Muscles Joints Lower Back Knee Neck Shoulder Hip & Feet - Infused with Arnica Eucalyptus Comfrey Menthol & Hemp Oil
- Price
- £16.84
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
54
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
11%
- BetterYou27%
- Feather & Down25%
- Sweet Bee Organics16%
- NBXINSLF9%
- 5KIND CLINICAL SKINCARE6%
- RoongDuuDll5%
- Open — no brand owns it (6 brands, 11%)
Magnesium Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
Top Magnesium Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- magnesium cream98K/yr
- magnesium lotion42K/yr
- magnesium cream for restless legs24K/yr
- magnesium butter39K/yr
- magnesium cream for muscle pain7K/yr
- sweet bee organics magnesium butter14K/yr
- magnesium balm29K/yr
- magnesium cream for sleep22K/yr
- magnesium lotion for feet4K/yr
- feather and down magnesium sleep butter13K/yr
What reviews say buyers love and hate about Magnesium Cream
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“pleasant lavender scent”
“Nice quality and easy to use before bed”
“absorbs well”
“Pleased goes on smooth”
“This is a lovely moisturising cream”
What buyers complain about
58% of reviews“Bad smell”
“Didn't work for me”
“expensive”
“Skin reaction”
“Did not improve sleep”
Magnesium Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Magnesium Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









