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Magnesium Cream

Magnesium Cream shows low returns (0.1%), but soft demand (-7.4% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

Market size 56Growth 21Conversion 80Competition 27Returns 99Price range 44Avg price 48Brand share 35Review moat 67Quality gap 76
This niche Category average · 2,481 niches

Is Magnesium Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Magnesium Cream is a £417K/yr Amazon United Kingdom market (425K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.

Magnesium Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.4% over the last 90 days and 8.4% of searches end in a purchase.

£417K

revenue / yr

Units sold / yr50K
Search volume / yr-7.4%425K
Conversion rate8.4%
Avg price£11.74

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 54
Top-5 product click share69%
Open market16%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement100%
New entrants (1y)6· 3 succeeded
Avg rating4.3★
Avg reviews813

Top Magnesium Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£42K£83K£125K£167K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

54

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • BetterYou27%
  • Feather & Down25%
  • Sweet Bee Organics16%
  • NBXINSLF9%
  • 5KIND CLINICAL SKINCARE6%
  • RoongDuuDll5%
  • Open — no brand owns it (6 brands, 11%)

Magnesium Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume425KCVR8.4%Products17Brands12Top 5 Brands84%OOS Rate3.0%Rating4.3★Reviews813Avg BSR#92
23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Top Magnesium Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magnesium cream98K/yr
  • magnesium lotion42K/yr
  • magnesium cream for restless legs24K/yr
  • magnesium butter39K/yr
  • magnesium cream for muscle pain7K/yr
  • sweet bee organics magnesium butter14K/yr
  • magnesium balm29K/yr
  • magnesium cream for sleep22K/yr
  • magnesium lotion for feet4K/yr
  • feather and down magnesium sleep butter13K/yr

What reviews say buyers love and hate about Magnesium Cream

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Smell33%

pleasant lavender scent

Quality-Overall9%

Nice quality and easy to use before bed

Absorbency6%

absorbs well

Soft Feel5%

Pleased goes on smooth

Moist/Dry5%

This is a lovely moisturising cream

What buyers complain about

58% of reviews
Smell17%

Bad smell

Functionality-Overall10%

Didn't work for me

Value For Money7%

expensive

Allergies6%

Skin reaction

Sleep Quality5%

Did not improve sleep

Magnesium Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
54%
2Texture/Consistency-Overall
13%
3Functionality-Overall
6%
4Defective Material/Parts
6%
5Quality-Overall
4%

Common Magnesium Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magnesium Cream 53/100 on Amazon United Kingdom — Worth a look. The niche generates £417K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -7.4% over the last 90 days.
Search demand for Magnesium Cream on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.9× the quietest.