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Magnesium Cream

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -7.4% this quarter, so Magnesium Cream is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£417K/yr425K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
69%top-5 click share · 12 brands · 54 sellers

Flapen Score

Magnesium Cream against its category

The dotted line is the Beauty average. Past it, Magnesium Cream is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Cream 425K times last year and spent an estimated £417K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.

Searches, last 12 months
425K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
8.4%
Market size, estimated
£417Ka year
Peak month
December2.9× the quietest month
Top search term
magnesium cream98K searches a year

02 · Price

A sale here is worth £11.74.

Listings sell for £11.74 on average, from £5.89 to £22.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £11.74 that is £35K to £47K a year per listing.

Average price
£11.74under the $15 to $100 sweet spot
Price range
£5.89–£22.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£47K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #92 within Body. It carries 813 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
3.0%
Average rank
#92in Body
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
813per listing
Listings tracked
17

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Magnesium Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

54

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • Brand 127%
  • Brand 225%
  • Brand 316%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 11%)

Demand

Magnesium Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Magnesium Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium cream98K/yr
  • magnesium lotion42K/yr
  • magnesium cream for restless legs24K/yr
  • magnesium butter39K/yr
  • magnesium cream for muscle pain7K/yr
  • sweet bee organics magnesium butter14K/yr
  • magnesium balm29K/yr
  • magnesium cream for sleep22K/yr
  • magnesium lotion for feet4K/yr
  • feather and down magnesium sleep butter13K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Cream

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.1%of orders come back
“Bad smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Magnesium Cream questions

Answered from the same tracked data.