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Magnesium Bath Salts

Fail

Demand is soft, at -36.3% this quarter, so Magnesium Bath Salts is a Fail.

Flapen Score
37
37 / 100
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size
£210K/yr220K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
79%top-5 click share · 6 brands · 48 sellers

Flapen Score

Magnesium Bath Salts against its category

The dotted line is the Beauty average. Past it, Magnesium Bath Salts is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Bath Salts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnesium Bath Salts 220K times last year and spent an estimated £210K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
12.6%
Market size, estimated
£210Ka year
Peak month
January1.9× the quietest month
Top search term
magnesium bath salts63K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £2.38 to £21.04. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.61 that is £11K to £15K a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£2.38–£21.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Bath & Body. It carries 2,373 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#32in Bath & Body
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,373per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Magnesium Bath Salts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

48

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 235%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 63%

Demand

Magnesium Bath Salts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Magnesium Bath Salts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium bath salts63K/yr
  • magnesium flakes39K/yr
  • magnesium salts for bath22K/yr
  • magnesium flakes for bath22K/yr
  • magnesium salts14K/yr
  • magnesium chloride flakes11K/yr
  • magnesium bath13K/yr
  • magnesium bath flakes11K/yr
  • magnesium salt5K/yr
  • magnesium bath salts muscle soak5K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Bath Salts

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“too expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Magnesium Bath Salts questions

Answered from the same tracked data.