Magnesium Bath Salts
FailDemand is soft, at -36.3% this quarter, so Magnesium Bath Salts is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £210K/yr220K searches / yr
- 90-day growth
- -36.3%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 48 sellers
Flapen Score
Magnesium Bath Salts against its category
The dotted line is the Beauty average. Past it, Magnesium Bath Salts is stronger. Inside it, weaker.
Market
The Magnesium Bath Salts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnesium Bath Salts 220K times last year and spent an estimated £210K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -36.3%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £210Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- magnesium bath salts63K searches a year
02 · Price
A sale here is worth £7.61.
Listings sell for £7.61 on average, from £2.38 to £21.04. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.61 that is £11K to £15K a year per listing.
- Average price
- £7.61under the $15 to $100 sweet spot
- Price range
- £2.38–£21.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Bath & Body. It carries 2,373 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Bath & Body
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,373per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Magnesium Bath Salts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Help Ease Physical Tension & Feel Soothed Calm & Renewed. Promotes Relaxation & Sleep. 100% Pure & Natural Mineral Salt
- Price
- £3.41
- Rating
- 4.8/5
- Reviews
- 839
- Age
- 8y ago

BetterYou Magnesium Original Bath Flakes Natural Source of Zechstein Magnesium Mineral Bath Flakes Cleansing Bath Salts Vegan & Palm-Oil Free 1kg
- Price
- £6.02
- Rating
- 4.7/5
- Reviews
- 4,547
- Age
- 15y ago

Hexeal Magnesium Flakes 5kg 5kg Bucket of Magnesium Flakes to Soothe Muscles Joints & Aches for Bathing Gardening & Beauty Household & Commercial Use
- Price
- £11.30
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 7y ago

The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
- Price
- £5.08
- Rating
- 4.6/5
- Reviews
- 8,992
- Age
- 6y ago

BetterYou Magnesium Sleep Mineral Bath Flakes | Zechstein Magnesium Infused with Lavender & Chamomile to Soothe Aching Muscles | Relaxing Essential Oils for Deep Sleep | 1kg
- Price
- £6.01
- Rating
- 4.7/5
- Reviews
- 613
- Age
- 5y ago
Trending
estimated 90-day click momentum
Westlab Epsom Salts 1kg - Soothe and Relax Muscles to Improve MSK Health & Comfort by Reducing Stiffness and Aching. Sports Recovery - Improved Performance.
- Price
- £2.38
- Rating
- 4.8/5
- Reviews
- 6,415
- Age
- 16y ago

Grow Chem Magnesium Flakes (4KG Bucket) Pure Magnesium Chloride from The Dead Sea - Mineral-Rich Bath Salts for Foot & Muscle Soaks - Improves Sleep Stress Relief Joint Health & Skin Hydration
- Price
- £12.38
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 4y ago

Help Ease Physical Tension & Feel Soothed Calm & Renewed. Promotes Relaxation & Sleep. 100% Pure & Natural Mineral Salt
- Price
- £3.41
- Rating
- 4.8/5
- Reviews
- 839
- Age
- 8y ago

Hexeal Magnesium Flakes 5kg 5kg Bucket of Magnesium Flakes to Soothe Muscles Joints & Aches for Bathing Gardening & Beauty Household & Commercial Use
- Price
- £11.30
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 7y ago

Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 1,154
- Age
- 6y ago
Newest
by launch date
Elysium Spa 100% Natural Mineral Salts - Magnesium Flakes (500g)
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago

Grow Chem Magnesium Flakes (4KG Bucket) Pure Magnesium Chloride from The Dead Sea - Mineral-Rich Bath Salts for Foot & Muscle Soaks - Improves Sleep Stress Relief Joint Health & Skin Hydration
- Price
- £12.38
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 4y ago

BetterYou Magnesium Sleep Mineral Bath Flakes | Zechstein Magnesium Infused with Lavender & Chamomile to Soothe Aching Muscles | Relaxing Essential Oils for Deep Sleep | 1kg
- Price
- £6.01
- Rating
- 4.7/5
- Reviews
- 613
- Age
- 5y ago

BetterYou Magnesium Muscle Mineral Bath Flakes Natural Source Magnesium Chloride Bath Flakes to Sooth Aching Muscles Sports Recovery Salts Vegan & Palm-Oil Free 1kg
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 5y ago

The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
- Price
- £5.08
- Rating
- 4.6/5
- Reviews
- 8,992
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
48
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Westlab39%
- BetterYou35%
- The Intelligent Health10%
- Hexeal9%
- Grow Chem5%
- ELYSIUM SPA3%
Demand
Magnesium Bath Salts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Magnesium Bath Salts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium bath salts63K/yr
- magnesium flakes39K/yr
- magnesium salts for bath22K/yr
- magnesium flakes for bath22K/yr
- magnesium salts14K/yr
- magnesium chloride flakes11K/yr
- magnesium bath13K/yr
- magnesium bath flakes11K/yr
- magnesium salt5K/yr
- magnesium bath salts muscle soak5K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Bath Salts
We read the reviews and the return reasons for every product selling here.
“too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Bath Salts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









