Magnesium Bath Salts
soft demand (-36.3% this quarter) — Magnesium Bath Salts doesn't clear our bar today.
Flapen Score
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Is Magnesium Bath Salts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Magnesium Bath Salts is a £210K/yr Amazon United Kingdom market (220K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Magnesium Bath Salts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.3% over the last 90 days and 12.6% of searches end in a purchase.
£210K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 10 products
Top Magnesium Bath Salts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Help Ease Physical Tension & Feel Soothed Calm & Renewed. Promotes Relaxation & Sleep. 100% Pure & Natural Mineral Salt
- Price
- £3.41
- Rating
- 4.8/5
- Reviews
- 839
- Age
- 8y ago
BetterYou Magnesium Original Bath Flakes Natural Source of Zechstein Magnesium Mineral Bath Flakes Cleansing Bath Salts Vegan & Palm-Oil Free 1kg
- Price
- £6.02
- Rating
- 4.7/5
- Reviews
- 4,547
- Age
- 15y ago
Hexeal Magnesium Flakes 5kg 5kg Bucket of Magnesium Flakes to Soothe Muscles Joints & Aches for Bathing Gardening & Beauty Household & Commercial Use
- Price
- £11.30
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 7y ago
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
- Price
- £5.08
- Rating
- 4.6/5
- Reviews
- 8,992
- Age
- 6y ago
BetterYou Magnesium Sleep Mineral Bath Flakes | Zechstein Magnesium Infused with Lavender & Chamomile to Soothe Aching Muscles | Relaxing Essential Oils for Deep Sleep | 1kg
- Price
- £6.01
- Rating
- 4.7/5
- Reviews
- 613
- Age
- 5y ago
Trending
90-day click momentum
Westlab Epsom Salts 1kg - Soothe and Relax Muscles to Improve MSK Health & Comfort by Reducing Stiffness and Aching. Sports Recovery - Improved Performance.
- Price
- £2.38
- Rating
- 4.8/5
- Reviews
- 6,415
- Age
- 16y ago
Grow Chem Magnesium Flakes (4KG Bucket) Pure Magnesium Chloride from The Dead Sea - Mineral-Rich Bath Salts for Foot & Muscle Soaks - Improves Sleep Stress Relief Joint Health & Skin Hydration
- Price
- £12.38
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 4y ago
Help Ease Physical Tension & Feel Soothed Calm & Renewed. Promotes Relaxation & Sleep. 100% Pure & Natural Mineral Salt
- Price
- £3.41
- Rating
- 4.8/5
- Reviews
- 839
- Age
- 8y ago
Hexeal Magnesium Flakes 5kg 5kg Bucket of Magnesium Flakes to Soothe Muscles Joints & Aches for Bathing Gardening & Beauty Household & Commercial Use
- Price
- £11.30
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 7y ago
Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 1,154
- Age
- 6y ago
Newest
by launch date
Elysium Spa 100% Natural Mineral Salts - Magnesium Flakes (500g)
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago
Grow Chem Magnesium Flakes (4KG Bucket) Pure Magnesium Chloride from The Dead Sea - Mineral-Rich Bath Salts for Foot & Muscle Soaks - Improves Sleep Stress Relief Joint Health & Skin Hydration
- Price
- £12.38
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 4y ago
BetterYou Magnesium Sleep Mineral Bath Flakes | Zechstein Magnesium Infused with Lavender & Chamomile to Soothe Aching Muscles | Relaxing Essential Oils for Deep Sleep | 1kg
- Price
- £6.01
- Rating
- 4.7/5
- Reviews
- 613
- Age
- 5y ago
BetterYou Magnesium Muscle Mineral Bath Flakes Natural Source Magnesium Chloride Bath Flakes to Sooth Aching Muscles Sports Recovery Salts Vegan & Palm-Oil Free 1kg
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 5y ago
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
- Price
- £5.08
- Rating
- 4.6/5
- Reviews
- 8,992
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
48
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Westlab39%
- BetterYou35%
- The Intelligent Health10%
- Hexeal9%
- Grow Chem5%
- ELYSIUM SPA3%
Magnesium Bath Salts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.9×
Top Magnesium Bath Salts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- magnesium bath salts63K/yr
- magnesium flakes39K/yr
- magnesium salts for bath22K/yr
- magnesium flakes for bath22K/yr
- magnesium salts14K/yr
- magnesium chloride flakes11K/yr
- magnesium bath13K/yr
- magnesium bath flakes11K/yr
- magnesium salt5K/yr
- magnesium bath salts muscle soak5K/yr
What reviews say buyers love and hate about Magnesium Bath Salts
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Great product very pleased with purchase”
“the salts are clean”
“Worth the”
“Helps with muscle soreness”
“As described”
What buyers complain about
68% of reviews“too expensive”
“Its Epsom salt”
“so sleep doesnt come easy for me”
“my feet ache so much”
“very heavy bag”
Magnesium Bath Salts return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Magnesium Bath Salts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
