Is mac ruby woo lipstick profitable to sell on Amazon United Kingdom?

The niche generates £463K/yr across 86 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the mac ruby woo lipstick niche?

11 brands and 361 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in mac ruby woo lipstick?

Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.8%.

When does demand for mac ruby woo lipstick peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the mac ruby woo lipstick niche?

Listings span £3.24–£1589.26; the average listing price is £96.46 (sweet spot $15–$100). The average incumbent carries 2,481 reviews — the moat a new listing must climb.

mac ruby woo lipstick

Worth a look

Shows low returns (0.8%), but prices mostly outside the sweet spot ($3.24–$1589.26) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great£96.46

avg listing price — sweet spot $15–$100

Market size

Good£463K

£463K/yr · 436K searches

Review moat

Okay2,480.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad£3.24–£1589.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, mac ruby woo lipstick is a £463K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mac ruby woo lipstick market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £386K–£482K; units × avg price
Conversion rate: 1.1%
Avg BSR: #353
Page quality: 0%
Prime: 91%
Sponsored: 36%
Out of stock: 5.3%
Avg brand age: 47 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

361

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

23%

Top 20: 54%

Open market

MAC28%
Bourjois27%
Revlon18%
Apple10%
Maybelline10%
Max Factor4%
Open — no brand owns it (5 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top mac ruby woo lipstick search terms

mac228K/yr +6.2%0.0% conv.
mac makeup70K/yr -12.2%0.4% conv.
bourjois eyeshadow37K/yr -8.9%2.1% conv.
maybelline eyeshadow24K/yr -8.3%2.0% conv.
mac cosmetics21K/yr -3.8%0.3% conv.
revlon eyeshadow15K/yr -15.5%3.4% conv.
avon eyeshadow10K/yr -6.4%1.4% conv.
mac make up10K/yr +1.2%0.4% conv.
revlon colorstay eyeshadow8K/yr -14.8%5.0% conv.
max factor eyeshadow palette7K/yr -20.3%6.6% conv.

All search terms

Top mac ruby woo lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BOURJOIS 29135443003 Beauty Care Little Round Pot Eye Rg Rlaunch 2.5ml 3 20IV for Adults Designed for Daily Beauty and Care 2.5ml

Bourjois£6.884.4★1,773 rev

MAC Matte Lipstick Russian Red 3 g

MAC£22.904.5★3,455 rev

MAC Studio Fix fluid spf 15 foundation NC25

MAC£29.564.5★174 rev

Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight

Apple£696.604.7★825 rev

Revlon Colorstay Creme Eye Shadow Longwear Blendable Matte Or Shimmer Eye Makeup With Applicator Brush In Rose Beige Praline (730)

Revlon£6.174.3★9,429 rev

Newest

by launch date

Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Indigo

Apple£452.59107 rev

4mo ago

Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight

Apple£696.60825 rev

1y ago

MAC Macximal Silky Matte Lipstick - Ruby Woo 3 5 g

MAC£19.50380 rev

2y ago

BOURJOIS 99350090358 Beauty Care Palette Volume Glamour Cheeky 02 for Adults Ideal for Daily Beauty and Care

Bourjois£6.1739 rev

4y ago

Revlon ColorStay Day to Night 24 Hour Eyeshadow Quad with Dual-Ended Applicator Brush Longwear Intense Color Smooth Eye Makeup for Day & Night Matte & Shimmer Finish Stunning (570) Unisex

Revlon£7.8915,934 rev

4y ago

What buyers say about mac ruby woo lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Great shade”

Quality-Overall15%

“Nice quality container”

Value For Money11%

“Good price”

Ease Of Application4%

“Nice application, very easy”

Ease Of Use4%

“Easy to use”

Durability4%

“Have used this product for years”

Battery Life3%

“Amazing battery life”

Advertised Vs Actual Product3%

“Does what it is supposed to”

Eyelash Quality2%

“Great mascara”

Brightness/Shine/Glow2%

“still good quality and bright”

What buyers complain about

Color18%

“Darker than looked on image”

Durability14%

“breaks quite easily”

Value For Money7%

“Massively overpriced”

Quality-Overall6%

“Not good quality”

Functionality-Overall3%

“eventually went completely blank”

Stain Resistance3%

“doesn't stain lips enough”

Moist/Dry3%

“already dried out”

Brightness/Shine/Glow3%

“Didn't have much of a shimmer”

Ease Of Use3%

“This one comes off quite easily”

Allergies2%

“Allergic reaction”

Top return reasons

Color32%

Functionality-Overall11%

Defective Material/Parts6%

Advertised Vs Actual Product5%

Stain Resistance5%

Product Condition4%

Moist/Dry4%

Value For Money4%

Size-Overall3%

Durability3%

Common questions

Is mac ruby woo lipstick profitable to sell on Amazon United Kingdom?: The niche generates £463K/yr across 86 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the mac ruby woo lipstick niche?: 11 brands and 361 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in mac ruby woo lipstick?: Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.8%.
When does demand for mac ruby woo lipstick peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the mac ruby woo lipstick niche?: Listings span £3.24–£1589.26; the average listing price is £96.46 (sweet spot $15–$100). The average incumbent carries 2,481 reviews — the moat a new listing must climb.