Mac Ruby Woo Lipstick

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £463K a year.

Searches, last 12 months

436K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

1.1%

Market size, estimated

£463Ka year

Peak month

December1.9× the quietest month

Top search term

mac228K searches a year

Listings sell for £96.46 on average, from £3.24 to £1589.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £96.46 that is £0 to £10K a year per listing.

Average price

£96.46inside the $15 to $100 sweet spot

Price range

£3.24–£1589.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£10K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #353 within Make-up. It carries 2,481 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

91%

Out of stock, average day

5.3%

Average rank

#353in Make-up

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,481per listing

Listings tracked

86

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

47 months