How competitive is the Mac Ruby Woo Lipstick niche on Amazon United Kingdom?

11 brands and 361 sellers compete in Mac Ruby Woo Lipstick on Amazon United Kingdom. The top 5 Mac Ruby Woo Lipstick products take 23% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Mac Ruby Woo Lipstick?

Mac Ruby Woo Lipstick buyers on Amazon United Kingdom complain most about Color, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Mac Ruby Woo Lipstick niche?

Mac Ruby Woo Lipstick sells for £96.46 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.24–£1589.26. The average incumbent carries 2,481 reviews — the moat a new listing must climb.

Mac Ruby Woo Lipstick

Mac Ruby Woo Lipstick shows low returns (0.8%), but prices mostly outside the sweet spot ($3.24–$1589.26) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

This niche Category average · 2,481 niches

Is Mac Ruby Woo Lipstick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mac Ruby Woo Lipstick is a £463K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Mac Ruby Woo Lipstick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.5% over the last 90 days and 1.1% of searches end in a purchase.

£463K

revenue / yr

Units sold / yr5K

Search volume / yr-1.5%436K

Conversion rate1.1%

Avg price£96.46

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers11 · 361

Top-5 product click share23%

Open market8%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 86 products

Top Mac Ruby Woo Lipstick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BOURJOIS 29135443003 Beauty Care Little Round Pot Eye Rg Rlaunch 2.5ml 3 20IV for Adults Designed for Daily Beauty and Care 2.5ml

Price: £6.88
Rating: 4.4/5
Reviews: 1,773
Age: 6y ago

MAC Matte Lipstick Russian Red 3 g

Price: £22.90
Rating: 4.5/5
Reviews: 3,455
Age: 13y ago

MAC Studio Fix fluid spf 15 foundation NC25

Price: £29.56
Rating: 4.5/5
Reviews: 174
Age: 13y ago

Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight

Price: £696.60
Rating: 4.7/5
Reviews: 825
Age: 1y ago

Revlon Colorstay Creme Eye Shadow Longwear Blendable Matte Or Shimmer Eye Makeup With Applicator Brush In Rose Beige Praline (730)

Price: £6.17
Rating: 4.3/5
Reviews: 9,429
Age: 9y ago

Newest

by launch date

Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Indigo

Price: £452.59
Rating: 4.6/5
Reviews: 107
Age: 4mo ago

Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight

Price: £696.60
Rating: 4.7/5
Reviews: 825
Age: 1y ago

MAC Macximal Silky Matte Lipstick - Ruby Woo 3 5 g

Price: £19.50
Rating: 4.6/5
Reviews: 380
Age: 2y ago

BOURJOIS 99350090358 Beauty Care Palette Volume Glamour Cheeky 02 for Adults Ideal for Daily Beauty and Care

Price: £6.17
Rating: 4.1/5
Reviews: 39
Age: 4y ago

Revlon ColorStay Day to Night 24 Hour Eyeshadow Quad with Dual-Ended Applicator Brush Longwear Intense Color Smooth Eye Makeup for Day & Night Matte & Shimmer Finish Stunning (570) Unisex

Price: £7.89
Rating: 4.2/5
Reviews: 15,934
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

361

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

23%

Top 20: 54%

Open market

MAC28%
Bourjois27%
Revlon18%
Apple10%
Maybelline10%
Max Factor4%
Open — no brand owns it (5 brands, 4%)

Mac Ruby Woo Lipstick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume436KCVR1.1%Products86Brands11Top 5 Brands92%OOS Rate5.3%Rating4.3★Reviews2,481Avg BSR#353

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Mac Ruby Woo Lipstick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mac228K/yr +6.2%0.0% conv.
mac makeup70K/yr -12.2%0.4% conv.
bourjois eyeshadow37K/yr -8.9%2.1% conv.
maybelline eyeshadow24K/yr -8.3%2.0% conv.
mac cosmetics21K/yr -3.8%0.3% conv.
revlon eyeshadow15K/yr -15.5%3.4% conv.
avon eyeshadow10K/yr -6.4%1.4% conv.
mac make up10K/yr +1.2%0.4% conv.
revlon colorstay eyeshadow8K/yr -14.8%5.0% conv.
max factor eyeshadow palette7K/yr -20.3%6.6% conv.

What reviews say buyers love and hate about Mac Ruby Woo Lipstick

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Color29%

“Great shade”

Quality-Overall15%

“Nice quality container”

Value For Money11%

“Good price”

Ease Of Application4%

“Nice application, very easy”

Ease Of Use4%

“Easy to use”

What buyers complain about

63% of reviews

Color18%

“Darker than looked on image”

Durability14%

“breaks quite easily”

Value For Money7%

“Massively overpriced”

Quality-Overall6%

“Not good quality”

Functionality-Overall3%

“eventually went completely blank”

Mac Ruby Woo Lipstick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

32%

2Functionality-Overall

11%

3Defective Material/Parts

4Advertised Vs Actual Product

5Stain Resistance

Common Mac Ruby Woo Lipstick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mac Ruby Woo Lipstick 53/100 on Amazon United Kingdom — Worth a look. The niche generates £463K/yr across 86 tracked products. 6 of 8 products launched in the last 360 days are still selling. Search demand moved -1.5% over the last 90 days.