Mac Eyeshadow

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-22.8%

Conversion, latest week

3.1%

Market size, estimated

£58Ka year

Peak month

January3.3× the quietest month

Top search term

urban decay eyeshadow56K searches a year

Listings sell for £16.92 on average, from £7.05 to £37.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.92 that is £2K to £4K a year per listing.

Average price

£16.92inside the $15 to $100 sweet spot

Price range

£7.05–£37.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #209 within Make-up. It carries 1,315 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

95%

Out of stock, average day

17.9%

Average rank

#209in Make-up

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,315per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months