Mac Eyeshadow
brand-locked demand (top 5 brands take 96% of clicks) — Mac Eyeshadow doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Mac Eyeshadow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mac Eyeshadow is a £58K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Mac Eyeshadow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.8% over the last 90 days and 3.1% of searches end in a purchase.
£58K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Mac Eyeshadow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
URBAN DECAY NAKED 2 BASICS EYE PALETTE
- Price
- £16.46
- Rating
- 4.3/5
- Reviews
- 689
- Age
- 11y ago
Urban Decay Naked 3 Eyeshadow Palette 12 Rosy Hues for Increased Glow or Smoky Looks 15.6g
- Price
- £27.90
- Rating
- 4.6/5
- Reviews
- 3,411
- Age
- 12y ago
Bobbi Brown Long Wear Cream Shadow Stick - Moonstone Multi - Chrome For Women 0.05 oz Eye Shadow
- Price
- £26.01
- Rating
- 4.2/5
- Reviews
- 1,154
- Age
- 4y ago
BOBBI BROWN Long-Wear Cream Shadow Stick - 22 Taupe 1 6 g
- Price
- £27.09
- Rating
- 4.1/5
- Reviews
- 389
- Age
- 10y ago
Urban Decay 24/7 Moondust Eyeshadow Compact High-Impact Shimmer Supercharged Sparkle & Dazzling Glitter Finish Up to 16 Hour Wear Vegan Formula Eye Makeup Shade: Space Cowboy 1.8g
- Price
- £13.21
- Rating
- 4.6/5
- Reviews
- 1,345
- Age
- 9y ago
Trending
90-day click momentum
Laura Geller Beauty The Delectables 14 Multi-Finish Baked Eyeshadows - Long-Lasting Eyeshadows for Everyday (Soho Shimmers)
- Price
- £15.76
- Rating
- 4.2/5
- Reviews
- 4,110
- Age
- 10mo ago
LANDMOON Nude Mini Eyeshadow Palette 6 Colors Smoky Matte Taupe & Brown Neutral Eye Shadows Highly Pigmented Long-Lasting Waterproof Travel Size Makeup Palette with Mirror
- Price
- £7.46
- Rating
- 4.4/5
- Reviews
- 253
- Age
- 9mo ago
Urban Decay Naked Multi-Use Face Stick Creamy Buildable Cream Blush Bronzer Highlighter Stick for Cheeks Eyes and Lips Blendable Natural Finish Vegan Formula 4.3g
- Price
- £20.83
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 1y ago
Bobbi Brown Long Wear Cream Shadow Stick - Moonstone Multi - Chrome For Women 0.05 oz Eye Shadow
- Price
- £26.01
- Rating
- 4.2/5
- Reviews
- 1,154
- Age
- 4y ago
Bobbi Brown Long-Wear Cream Shadow Stick 44 Cashew 1 count (Pack of 1)
- Price
- £20.92
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago
Newest
by launch dateLANDMOON Nude Mini Eyeshadow Palette 6 Colors Smoky Matte Taupe & Brown Neutral Eye Shadows Highly Pigmented Long-Lasting Waterproof Travel Size Makeup Palette with Mirror
- Price
- £7.46
- Rating
- 4.4/5
- Reviews
- 253
- Age
- 9mo ago
Laura Geller Beauty The Delectables 14 Multi-Finish Baked Eyeshadows - Long-Lasting Eyeshadows for Everyday (Soho Shimmers)
- Price
- £15.76
- Rating
- 4.2/5
- Reviews
- 4,110
- Age
- 10mo ago
Urban Decay Naked Multi-Use Face Stick Creamy Buildable Cream Blush Bronzer Highlighter Stick for Cheeks Eyes and Lips Blendable Natural Finish Vegan Formula 4.3g
- Price
- £20.83
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 1y ago
Urban Decay Space Rider Moondust Quad Eyeshadow Palette Shimmer Shades
- Price
- £23.50
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago
Urban Decay Naked Palette Original Revival Iconic 12-Shade Neutral Eyeshadow Palette with Mattes Metallics and Shimmers Double-Ended Brush Included Vegan Pigmented Formula 15.6g
- Price
- £37.08
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
53
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
2%
- Urban Decay66%
- Bobbi Brown19%
- Max Factor4%
- Kiko Milano3%
- Laura Geller Beauty3%
- e.l.f.2%
- Open — no brand owns it (1 brand, 2%)
Mac Eyeshadow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×
Top Mac Eyeshadow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- urban decay eyeshadow56K/yr
- bobbi brown eyeshadow stick17K/yr
- naked eyeshadow palette15K/yr
- urban decay eyeshadow palette10K/yr
- bobbi brown eyeshadow3K/yr
- urban decay palette6K/yr
- urban decay naked palette4K/yr
What reviews say buyers love and hate about Mac Eyeshadow
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good range of shades”
“Good quality”
“Worth the money”
“Bright and wonderful”
“application is really easy as well”
What buyers complain about
67% of reviews“Smaller and no brush”
“It's all shiny”
“More brown than burgundy”
“Waste of money”
“Does not work does not stop smudging”
Mac Eyeshadow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mac Eyeshadow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
