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Luxury Soap

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $58K a year here, so Luxury Soap is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£58K/yr99K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
33%top-5 click share · 16 brands · 61 sellers

Flapen Score

Luxury Soap against its category

The dotted line is the Beauty average. Past it, Luxury Soap is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luxury Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Luxury Soap 99K times last year and spent an estimated £58K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
5.3%
Market size, estimated
£58Ka year
Peak month
December3.2× the quietest month
Top search term
nesti13K searches a year

02 · Price

A sale here is worth £11.00.

Listings sell for £11.00 on average, from £3.50 to £39.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.00 that is £0 to £1K a year per listing.

Average price
£11.00under the $15 to $100 sweet spot
Price range
£3.50–£39.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #530 within Bath & Body. It carries 413 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
73%
Out of stock, average day
5.8%
Average rank
#530in Bath & Body
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
413per listing
Listings tracked
59

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Luxury Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

61

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

9%

  • Brand 150%
  • Brand 232%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (10 brands, 9%)

Demand

Luxury Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Luxury Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nesti13K/yr
  • nesti dante soap14K/yr
  • english soap company13K/yr
  • nesti dante8K/yr
  • the english soap company10K/yr
  • luxury soap12K/yr
  • italian soap6K/yr
  • yorkshire soap company6K/yr
  • luxury soap bars for women5K/yr
  • nesti dante soap bars4K/yr

Reviews and returns

What reviews say buyers love and hate about Luxury Soap

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
20%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Samples are really small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Luxury Soap questions

Answered from the same tracked data.