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Luxury Hand Wash

Fail

The top 5 brands take 100% of clicks, so Luxury Hand Wash is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£443K/yr260K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
61%top-5 click share · 5 brands · 48 sellers

Flapen Score

Luxury Hand Wash against its category

The dotted line is the Beauty average. Past it, Luxury Hand Wash is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luxury Hand Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Luxury Hand Wash 260K times last year and spent an estimated £443K. All 5 brands take every click. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £443K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
10.9%
Market size, estimated
£443Ka year
Peak month
December3.3× the quietest month
Top search term
molton brown hand wash125K searches a year

02 · Price

A sale here is worth £15.65.

Listings sell for £15.65 on average, from £3.86 to £28.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £15.65 that is £8K to £12K a year per listing.

Average price
£15.65inside the $15 to $100 sweet spot
Price range
£3.86–£28.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #125 within Bath & Body. It carries 810 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#125in Bath & Body
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
810per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Luxury Hand Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Luxury Hand Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Luxury Hand Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molton brown hand wash125K/yr
  • luxury hand wash30K/yr
  • luxury hand soap10K/yr
  • molton brown soap11K/yr
  • jo malone hand wash9K/yr
  • sanctuary spa hand wash6K/yr
  • molton brown hand-wash7K/yr
  • molton brown handwash7K/yr
  • molton brown hand wash set12K/yr
  • molten brown hand soaps6K/yr

Reviews and returns

What reviews say buyers love and hate about Luxury Hand Wash

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.2%of orders come back
“Cheap smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Luxury Hand Wash questions

Answered from the same tracked data.