Luxury Candles
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -38.5% this quarter, so Luxury Candles is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £398K/yr392K searches / yr
- 90-day growth
- -38.5%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 29 sellers
Flapen Score
Luxury Candles against its category
The dotted line is the Beauty average. Past it, Luxury Candles is stronger. Inside it, weaker.
Market
The Luxury Candles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Luxury Candles 392K times last year and spent an estimated £398K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £398K a year.
- Searches, last 12 months
- 392K
- Growth, 90 days vs prior 90
- -38.5%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £398Ka year
- Peak month
- December10.8× the quietest month
- Top search term
- neom candle186K searches a year
02 · Price
A sale here is worth £22.46.
Listings sell for £22.46 on average, from £7.90 to £39.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £22.46 that is £6K to £11K a year per listing.
- Average price
- £22.46inside the $15 to $100 sweet spot
- Price range
- £7.90–£39.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #202 within Bath & Body. It carries 1,155 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 82%
- Out of stock, average day
- 23.4%
- Average rank
- #202in Bath & Body
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,155per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Luxury Candles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neom- Happiness Scented Candle Travel Size | Essential Oil Aromatherapy Candle | Neroli Mimosa & Lemon | Scent to Make You Happy White 1101175
- Price
- £12.85
- Rating
- 4.5/5
- Reviews
- 5,463
- Age
- 12y ago

NEOM- Real Luxury Scented Candle 1 Wick | Lavender Jasmine & Sandalwood | Essential Oil Aromatherapy Candle | Scent to De-Stress
- Price
- £22.33
- Rating
- 4.5/5
- Reviews
- 5,463
- Age
- 12y ago

NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.95
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 7mo ago

Neom Feel Good Mood Boost Duo Gift Set I Contains: Happiness Travel Candle 75g Great Day Magnesium Body Butter 30ml I 100% Natural Scent I Sprinkle happy vibes I Mothers Day Gift
- Price
- £18.69
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 1y ago

NEOM- Happiness Scented Candle 1 Wick | Essential Oil Aromatherapy Candle | Neroli Mimosa & Lemon | Scent to Make You Happy
- Price
- £23.87
- Rating
- 4.5/5
- Reviews
- 5,463
- Age
- 12y ago
Trending
estimated 90-day click momentum
Chesapeake Bay Scented Candle | Serenity + Calm (Lavender Thyme) Medium Tumbler Aromatherapy Candle | Burn Time: Up to 57 Hours | Mind & Body Collection | Gifts for Women
- Price
- £7.90
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 4y ago

RITUALS Scented Candle from The Ritual of Karma with Lotus Flower and White Tea Up to 50 Hours of Burn Time 290g
- Price
- £24.19
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago

Cowshed Active Scented Candle 220g | Lemongrass & Ginger Aromatherapy Candle | Natural Soy Wax Candle with Cotton Wick | Spa Home Fragrance Candle | Long Burn Energising Candle
- Price
- £23.96
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 7y ago

NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.95
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 7mo ago

NEOM Its All Rosy Scented Candle 420g (3 Wick) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £39.35
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 7mo ago
Newest
by launch date
NEOM Its All Rosy Scented Candle 420g (3 Wick) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £39.35
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 7mo ago

NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.95
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 7mo ago

NEOM Wellbeing Wishes Candle Trio 75g Hand-Poured Soy Wax Scented Candle Gift Set Aromatherapy Glass Jar Candles for Home Fragrance Mindfulness & Relaxing Atmosphere Present for Wellness Lovers
- Price
- £27.17
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 7mo ago

NEOM Perfect Peace 1 Wick Candle | Myrrh Fir & Lime Peel I Pure Essential Oils I 100% Naturally derived Wax I Hand Finished I Relieve Tension
- Price
- £27.10
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago

NEOM- Complete Bliss Citronella Outdoor Candle | 1 Wick I 100% Natural Wax I Hand-Finished I Moroccan Blush Rose Lime Black Pepper and Added Citronella
- Price
- £33.34
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
29
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 99%
Open market
3%
- Neom74%
- RITUALS7%
- NEOM Wellbeing London6%
- This Works6%
- Bodygenix2%
- TRINIDa2%
- Open — no brand owns it (2 brands, 3%)
Demand
Luxury Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.8×
Search terms
Top Luxury Candles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neom candle186K/yr
- rituals candle39K/yr
- luxury candle25K/yr
- neom candles27K/yr
- relaxing candle16K/yr
- luxury candles21K/yr
- calming candle6K/yr
- rituals candles9K/yr
- large scented candle8K/yr
- candle neom6K/yr
Reviews and returns
What reviews say buyers love and hate about Luxury Candles
We read the reviews and the return reasons for every product selling here.
“Horrible scent, just smells like bleach”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Luxury Candles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









