Luxe Foundation
MaybeAn estimated 0.0% of orders come back. But the top 5 products take 68% of clicks, so Luxe Foundation is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,481 Beauty niches · +16 vs the category median of 4763
- Market size
- £313K/yr517K searches / yr
- 90-day growth
- +68.8%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 33 sellers
Flapen Score
Luxe Foundation against its category
The dotted line is the Beauty average. Past it, Luxe Foundation is stronger. Inside it, weaker.
Market
The Luxe Foundation market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Luxe Foundation 517K times last year and spent an estimated £313K. The top 5 brands take 84% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.
- Searches, last 12 months
- 517K
- Growth, 90 days vs prior 90
- +68.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £313Ka year
- Top search term
- luxe foundation237K searches a year
02 · Price
A sale here is worth £15.59.
Listings sell for £15.59 on average, from £5.79 to £36.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £15.59 that is £8K to £12K a year per listing.
- Average price
- £15.59inside the $15 to $100 sweet spot
- Price range
- £5.79–£36.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #461 within Make-up. It carries 411 reviews at 3.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 83%
- Out of stock, average day
- 16.8%
- Average rank
- #461in Make-up
- Average rating
- 3.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 411per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Luxe Foundation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Luxe Color Changing Foundation for Women Instantly Adapts to Your Skin Tone Buildable Light-to-Medium Coverage 12-Hour Wear Natural Dewy Finish (Medium)
- Price
- £28.89
- Rating
- 4.0/5
- Reviews
- 2,194
- Age
- 7mo ago

Luxe Color Changing Foundation for Women Instantly Adapts to Your Skin Tone Buildable Light-to-Medium Coverage 12-Hour Wear Natural Dewy Finish (Light)
- Price
- £27.87
- Rating
- 3.9/5
- Reviews
- 1,602
- Age
- 6mo ago

Luxe Foundation Colour Changing SPF 50 Foundation For Mature Skin Intelligent Color Correcting Foundation Medium Coverage Buildable Formula Lightweight Texture Long-Lasting Natural (30ML)
- Price
- £15.09
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 3mo ago

Luxe Color Changing Foundation for Women Instantly Adapts to Your Skin Tone Buildable Light-to-Medium Coverage 12-Hour Wear Natural Dewy Finish (Light)
- Price
- £36.51
- Rating
- 3.3/5
- Reviews
- 459
- Age
- 6mo ago

Luxe Color Changing Foundation for Women Instantly Adapts to Your Skin Tone Buildable Light-to-Medium Coverage 12-Hour Wear Natural Dewy Finish (Medium)
- Price
- £36.42
- Rating
- 3.3/5
- Reviews
- 459
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Luxe Colour Changing Foundation SPF 50 Intelligent Color Correcting for Mature Skin Medium Coverage with Buildable Formula Lightweight & Long-Lasting Natural Finish
- Price
- £12.48
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 3mo ago

30ML Colour Changing Foundation - Lightweight Full Coverage Foundations Makeup Adapts To Your Skin Tone - Intelligent Foundation Buildable Face Foundations Instantly (Medium)
- Price
- £8.24
- Rating
- 3.4/5
- Reviews
- 13
- Age
- 3y ago

Intelligent Color Correcting Foundation Colour Changing Foundation Lightweight Natural Finish Hydrating Long Lasting Portable Colour Match Foundation for Mature Skin Medium Skin Tone
- Price
- £8.20
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 3mo ago

Luxe Colour Changing Foundation for Mature Skin SPF 50 Intelligent Color Correcting Foundation Medium Coverage Buildable Formula Lightweight Texture Long-Lasting (1PC)
- Price
- £6.94
- Rating
- 3.3/5
- Reviews
- 11
- Age
- 2mo ago

Luxe Colour Changing Foundation Foundation for Mature Skin SPF 50 Intelligent Colour Correcting Face Foundation Medium Buildable Coverage Lightweight Long-Lasting Natural Finish
- Price
- £9.75
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 1mo ago
Newest
by launch date
Luxe Colour Changing Foundation Foundation for Mature Skin SPF 50 Intelligent Colour Correcting Face Foundation Medium Buildable Coverage Lightweight Long-Lasting Natural Finish
- Price
- £9.75
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 1mo ago

Luxe Colour Changing Foundation Mature Skin Foundation SPF 50 Intelligent Colour Correcting Makeup Medium Buildable Coverage Lightweight Texture Natural-Looking Finish (30ML)
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1mo ago

Luxes Foundation Colour Changing Foundation Sun Protection Medium Coverage Buildable Formula Lightweight Texture Long Lasting Makeup for Mature Skin(1PC)
- Price
- £13.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Luxe Colour Changing Foundation for Mature Skin SPF 50 Intelligent Color Correcting Foundation Medium Coverage Buildable Formula Lightweight Texture Long-Lasting (1PC)
- Price
- £6.94
- Rating
- 3.3/5
- Reviews
- 11
- Age
- 2mo ago

Luxe Foundation Colour Changing SPF 50 Foundation For Mature Skin Intelligent Color Correcting Foundation Medium Coverage Buildable Formula Lightweight Texture Long-Lasting Natural (30ML)
- Price
- £15.09
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
33
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
12%
- LUXE46%
- Generic16%
- LUXÉ12%
- SHEBEEDO5%
- Wowstic4%
- Vutlace4%
- Open — no brand owns it (6 brands, 12%)
Demand
Luxe Foundation search demand
Weekly searches over the year. Pick a range.
Search terms
Top Luxe Foundation search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- luxe foundation237K/yr
- luxe colour changing foundation138K/yr
- luxe foundation for mature skin73K/yr
- luxe41K/yr
- lux foundation7K/yr
- luxe foundation reviews4K/yr
- luxe foundation colour changing5K/yr
- luxe colour changing foundation mature skin4K/yr
- luxe foundation uk4K/yr
- luxe color changing foundation3K/yr
Reviews and returns
What reviews say buyers love and hate about Luxe Foundation
We read the reviews and the return reasons for every product selling here.
“it looked too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Luxe Foundation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









