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Luxe Foundation

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 68% of clicks, so Luxe Foundation is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,481 Beauty niches · +16 vs the category median of 47
Market size
£313K/yr517K searches / yr
90-day growth
+68.8%search demand this quarter
Competition
68%top-5 click share · 12 brands · 33 sellers

Flapen Score

Luxe Foundation against its category

The dotted line is the Beauty average. Past it, Luxe Foundation is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luxe Foundation market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Luxe Foundation 517K times last year and spent an estimated £313K. The top 5 brands take 84% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
+68.8%
Conversion, latest week
3.9%
Market size, estimated
£313Ka year
Top search term
luxe foundation237K searches a year

02 · Price

A sale here is worth £15.59.

Listings sell for £15.59 on average, from £5.79 to £36.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £15.59 that is £8K to £12K a year per listing.

Average price
£15.59inside the $15 to $100 sweet spot
Price range
£5.79–£36.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #461 within Make-up. It carries 411 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
16.8%
Average rank
#461in Make-up
Average rating
3.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
411per listing
Listings tracked
18

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Luxe Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

33

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Brand 146%
  • Brand 216%
  • Brand 312%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Luxe Foundation search demand

Weekly searches over the year. Pick a range.

30K20KSpike '26Prime Day '26Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Luxe Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luxe foundation237K/yr
  • luxe colour changing foundation138K/yr
  • luxe foundation for mature skin73K/yr
  • luxe41K/yr
  • lux foundation7K/yr
  • luxe foundation reviews4K/yr
  • luxe foundation colour changing5K/yr
  • luxe colour changing foundation mature skin4K/yr
  • luxe foundation uk4K/yr
  • luxe color changing foundation3K/yr

Reviews and returns

What reviews say buyers love and hate about Luxe Foundation

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Combination Skin”
14%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“it looked too dark”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Luxe Foundation questions

Answered from the same tracked data.