Is lush sets for women gifts profitable to sell on Amazon United Kingdom?

The niche generates £7K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (33/100).

How competitive is the lush sets for women gifts niche?

16 brands and 26 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in lush sets for women gifts?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.5%.

When does demand for lush sets for women gifts peak?

Demand peaks in Nov–Dec; the busiest month runs 15.0× the quietest.

What does it cost to enter the lush sets for women gifts niche?

Listings span £7.01–£23.65; the average listing price is £15.16 (sweet spot $15–$100). The average incumbent carries 2,231 reviews — the moat a new listing must climb.

lush sets for women gifts

Skip it

A small market ($7K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£15.16

avg listing price — sweet spot $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Good£7.01–£23.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,231.33

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£7K

£7K/yr · 73K searches

According to Flapen's Amazon United Kingdom niche tracking, lush sets for women gifts is a £7K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

lush sets for women gifts market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £15K–£19K; units × avg price
Conversion rate: 0.6%
Avg BSR: #73
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 11.2%
Avg brand age: 34 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

24%

Jeasona33%
LIVEHITOP15%
Trillion11%
Kyralyn9%
Dromlag5%
SANCTUARY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 15.0×

Open Trend

Top lush sets for women gifts search terms

lush sets for women gifts44K/yr -21.3%0.7% conv.
lush gift set28K/yr -39.5%0.3% conv.
lush gift sets989/yr -35.7%0.0% conv.

All search terms

Top lush sets for women gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts

Jeasona£7.574.7★14,040 rev

Trillion London Womens Silk Scarf | Blue Floral | Neck Scarf | Shawl Wraps

Trillion£14.204.6★2,741 rev

LIVEHITOP Birthday Gifts for Women Birthday Presents for Her Unusual Hampers Pamper Self Care Gifts Relaxation Bath Sets for Friends Mum Wife Girls Sister

LIVEHITOP£17.694.6★2,530 rev

Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea

Kyralyn£7.014.7★370 rev

10pcs Birthday Gifts for Women Sending Sunshine Gifts for Her Cheer Up Pamper Gifts Thank You & Get Well Soon Baskets Self Care Package Relaxation Gifts

Dromlag£14.794.6★596 rev

Newest

by launch date

The Body Shop Shea Essentials Gift Set Shower Cream 250ml Body Butter 50ml Hand Balm 30ml Lip Butter 10ml Nourishing Body Care Set 96hr Moisture for Dry Skin Vegan Skincare Gift

The Body Shop£20.6129 rev

5mo ago

duludulu Gifts for Women Sunflower Birthday Hamper Gifts for Her 10pc Relaxation Pamper Get Well Soon Sets Self Care Presents for Mother Mum Wife Friend Sister Daughter

duludulu£15.2362 rev

10mo ago

Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea

Kyralyn£7.01370 rev

11mo ago

LIVEHITOP Gifts for Women Sunflower Pamper Gifts for or Women 10PCS Unique Relaxation Sets Include Tumbler Get Well Soon Hampers Birthday Presents for Friends Mum Wife Sister

LIVEHITOP£18.202,530 rev

1y ago

obisesio Birthday Gift for Women Graduation Gift for Her Retirement Gifts for Woman Gift Basket for Women Get Well Gifts for Friends Teenager Girl Gift with Luxury Flannel Blanket (Green-9)

obisesio£20.83104 rev

1y ago

What buyers say about lush sets for women gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose41%

“Cute gift”

Quality-Overall19%

“Great gift so many great quality items highly recommend”

Value For Money8%

“Brilliant price”

Smell6%

“Beautiful fragrance”

Color4%

“Lovely colours”

Advertised Vs Actual Product3%

“Just what I wanted”

Size-Overall3%

“Fits beautifully”

Soft Feel3%

“soft”

Comfort-Overall2%

“comfortable”

Design-Overall1%

“design are beautiful”

What buyers complain about

Size-Overall22%

“Its bigger than expected”

Advertised Vs Actual Product17%

“main picture is a little misleading”

Value For Money15%

“Look more expensive than they were”

Quality-Overall10%

“Not good quality”

Gifting Purpose4%

“No one bothered to write or send the message card included in this box, Most disappointed, lovely gift, delivered without the gift card written”

Strength4%

“Flimsy Box”

Stitch/Finish/Polish4%

“coming apart at the seams after very little wear”

Taste-Overall2%

“Worst sherbert sweets ive ever tasted”

Leak-Proof2%

“leaked”

Durability2%

“Falling apart”

Top return reasons

Size-Overall19%

Quality-Overall12%

Advertised Vs Actual Product11%

Color10%

Gifting Purpose7%

Leak-Proof7%

Value For Money7%

Material Quality4%

Thin3%

Smell2%

Common questions

Is lush sets for women gifts profitable to sell on Amazon United Kingdom?: The niche generates £7K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (33/100).
How competitive is the lush sets for women gifts niche?: 16 brands and 26 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in lush sets for women gifts?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.5%.
When does demand for lush sets for women gifts peak?: Demand peaks in Nov–Dec; the busiest month runs 15.0× the quietest.
What does it cost to enter the lush sets for women gifts niche?: Listings span £7.01–£23.65; the average listing price is £15.16 (sweet spot $15–$100). The average incumbent carries 2,231 reviews — the moat a new listing must climb.