Is lush bath bombs profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (44/100).

How competitive is the lush bath bombs niche?

20 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in lush bath bombs?

Top complaints mined from reviews: Smell, Color, Size-Overall. The return rate is 0.3%.

When does demand for lush bath bombs peak?

Demand peaks in Nov–Dec; the busiest month runs 10.7× the quietest.

What does it cost to enter the lush bath bombs niche?

Listings span £3.34–£19.91; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 1,834 reviews — the moat a new listing must climb.

lush bath bombs

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,833.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.30

avg listing price — sweet spot $15–$100

Price range

Okay£3.34–£19.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-29.9%

90-day search growth — must beat 0% to launch

Market size

Bad£37K

£37K/yr · 177K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, lush bath bombs is a £37K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

lush bath bombs market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £41K–£52K; units × avg price
Conversion rate: 2.0%
Avg BSR: #5,214
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.6%
Avg brand age: 37 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

28%

Hampshire Scent Company18%
Efloral14%
LIVEHITOP13%
Maylawn10%
ZIMPLI9%
el efloral8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.7×

Open Trend

Top lush bath bombs search terms

lush bath bombs143K/yr -29.9%1.4% conv.
lush bath bombs gift set for women12K/yr -18.3%2.6% conv.
bath bombs lush7K/yr -38.3%1.5% conv.
lush bath bomb6K/yr -37.9%2.5% conv.
bath bomb lush3K/yr -28.5%1.2% conv.
lush bath3K/yr -11.1%0.8% conv.
lush bath bombs for women3K/yr -40.5%0.4% conv.

All search terms

Top lush bath bombs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

efloral 12pcs Bath Bombs Gift Set Retro Wooden Box | 4.2oz Natural Fizzy Spa moisturizes dry skin | Mixed Color Large Organic Relaxation Bubble Bath

Efloral£19.184.6★1,059 rev

LIVEHITOP Birthday Gifts for Women Birthday Presents for Her Unusual Hampers Pamper Self Care Gifts Relaxation Bath Sets for Friends Mum Wife Girls Sister

LIVEHITOP£17.694.6★2,530 rev

Bath Bombs Gift Set 12pcs Handmade Fizzy Bubble Bath Bombs Vegan & Cruelty Free Perfect for Bubble and Spa Bath Birthday Mothers Day Gifts Idea for Her/Him Wife Girlfriend

Maylawn£7.434.6★3,871 rev

EL Efloral 9pcs 4.2oz Bath Bombs Gift Set Handmade Fizzy Bath Bomb with Essential Oils Bubble and Spa Bath Sets for Women Gifts Xmas Gifts Gifts for Women

el efloral£12.244.8★66 rev

Satin Naturel Gift Set 4 Luxury Organic Vegan Bath Bombs Wellness Gift for Women Premium Bath Bombs Birthday Gift for Her Natural Bath Bombs

Satin Naturel£14.904.6★14,265 rev

Newest

by launch date

Luxury Bath Bomb Set 3 Large Bath Bombs for Relaxing Bubble Baths | Essential Oils Vegan & Cruelty-Free | Skin-Nourishing Spa Gift for Women Men & Kids

Sserafim£13.0020 rev

4mo ago

NEWFEIFAN Bath Bombs for Women & Men Gift Set - 24 Pack

NEWFEIFAN£12.48365 rev

5mo ago

EL Efloral 9pcs 4.2oz Bath Bombs Gift Set Handmade Fizzy Bath Bomb with Essential Oils Bubble and Spa Bath Sets for Women Gifts Xmas Gifts Gifts for Women

el efloral£12.2466 rev

11mo ago

PEMIDA Birthday Gifts for Women Friend Gifts for Women Self Care Package Relaxation Bath Set Personalised Birthday Hampers for Friends Female Coworker Sister Mum Her Coffee Mug

PEMIDA£11.3843 rev

1y ago

LIVEHITOP Gifts for Women Pamper Gifts for Women 8PCS Relaxation Gifts Sets Include Tumbler Hampers Birthday Presents for Friends Mum Wife Sister

LIVEHITOP£15.21881 rev

1y ago

What buyers say about lush bath bombs

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose31%

“Beautiful Gift”

Smell16%

“Lovely fragrance”

Value For Money14%

“Good value”

Quality-Overall14%

“Good variety”

Fun/Entertainment Experience7%

“Great fun”

Color5%

“The colours were attractive”

Soft Feel2%

“My skin felt soft”

Advertised Vs Actual Product2%

“in general it does the job”

Size-Overall2%

“Really good size box”

Vegan/Organic1%

“Particular as they are vegan and, more importantly, cruelty free”

What buyers complain about

Smell18%

“Very little scent, if any”

Color17%

“was pink all over had to wash with fairy liquid”

Size-Overall12%

“The toy is so much smaller than you are led to believe in the advertisement”

Value For Money11%

“A little pricey”

Advertised Vs Actual Product6%

“I wish it worked like the pictures”

Allergies4%

“Caused strong allergic reaction in a child”

Quality-Overall4%

“This item is terrible”

Functionality-Overall4%

“Bath bomb. No as good as lush does no fizz well”

Durability3%

“the bombs only last about one minute”

Gifting Purpose3%

“I wouldnt buy again unless it was a gift for bday or Christmas as they are quite expensive”

Top return reasons

Quality-Overall16%

Smell16%

Gifting Purpose10%

Size-Overall9%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Value For Money7%

Functionality-Overall7%

Color3%

Adhesion/Stickiness3%

Common questions

Is lush bath bombs profitable to sell on Amazon United Kingdom?: The niche generates £37K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (44/100).
How competitive is the lush bath bombs niche?: 20 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in lush bath bombs?: Top complaints mined from reviews: Smell, Color, Size-Overall. The return rate is 0.3%.
When does demand for lush bath bombs peak?: Demand peaks in Nov–Dec; the busiest month runs 10.7× the quietest.
What does it cost to enter the lush bath bombs niche?: Listings span £3.34–£19.91; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 1,834 reviews — the moat a new listing must climb.