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Lush Bath Bombs

a small market ($37K/yr) — Lush Bath Bombs doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 9Growth 10Conversion 25Competition 68Returns 99Price range 30Avg price 36Brand share 68Review moat 47Quality gap 60
This niche Category average · 2,481 niches

Is Lush Bath Bombs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lush Bath Bombs is a £37K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Lush Bath Bombs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.9% over the last 90 days and 2.0% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr5K
Search volume / yr-29.9%177K
Conversion rate2.0%
Avg price£10.30

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers20 · 28
Top-5 product click share44%
Open market36%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement100%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews1,834

Top Lush Bath Bombs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

28%

  • Hampshire Scent Company18%
  • Efloral14%
  • LIVEHITOP13%
  • Maylawn10%
  • ZIMPLI9%
  • el efloral8%

Lush Bath Bombs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR2.0%Products32Brands20Top 5 Brands64%OOS Rate11.6%Rating4.4★Reviews1,834Avg BSR#5,214
23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.7×

Top Lush Bath Bombs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lush bath bombs143K/yr
  • lush bath bombs gift set for women12K/yr
  • bath bombs lush7K/yr
  • lush bath bomb6K/yr
  • bath bomb lush3K/yr
  • lush bath3K/yr
  • lush bath bombs for women3K/yr

What reviews say buyers love and hate about Lush Bath Bombs

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Gifting Purpose31%

Beautiful Gift

Smell16%

Lovely fragrance

Value For Money14%

Good value

Quality-Overall14%

Good variety

Fun/Entertainment Experience7%

Great fun

What buyers complain about

82% of reviews
Smell18%

Very little scent, if any

Color17%

was pink all over had to wash with fairy liquid

Size-Overall12%

The toy is so much smaller than you are led to believe in the advertisement

Value For Money11%

A little pricey

Advertised Vs Actual Product6%

I wish it worked like the pictures

Lush Bath Bombs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
16%
2Smell
16%
3Gifting Purpose
10%
4Size-Overall
9%
5Advertised Vs Actual Product
7%

Common Lush Bath Bombs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lush Bath Bombs 44/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -29.9% over the last 90 days.
Search demand for Lush Bath Bombs on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 10.7× the quietest.