Is lure her perfume for man profitable to sell on Amazon United Kingdom?

The niche generates £8K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the lure her perfume for man niche?

9 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in lure her perfume for man?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.

When does demand for lure her perfume for man peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 6.0× the quietest.

What does it cost to enter the lure her perfume for man niche?

Listings span £4.55–£32.90; the average listing price is £17.25 (sweet spot $15–$100). The average incumbent carries 6,294 reviews — the moat a new listing must climb.

lure her perfume for man

Worth a look

Shows low returns (0.3%), but a small market ($8K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great£17.25

avg listing price — sweet spot $15–$100

Price range

Good£4.55–£32.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Good+20.6%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,293.87

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£8K

£8K/yr · 9K searches

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, lure her perfume for man is a £8K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

lure her perfume for man market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £4K–£9K; units × avg price
Conversion rate: 4.8%
Avg BSR: #636
Page quality: 0%
Prime: 87%
Sponsored: 60%
Out of stock: 25.2%
Avg brand age: 44 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

15%

RawChemistry45%
LEXICOCZ10%
GINGER TECH10%
LunarEclipse8%
HONGECB7%
Generic5%
Open — no brand owns it (3 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Open Trend

Top lure her perfume for man search terms

pheromone cologne6K/yr +31.7%1.7% conv.
pheromone cologne for men2K/yr +10.1%1.6% conv.
lure her perfume for man728/yr -7.4%8.0% conv.
lure her442/yr -39.1%4.8% conv.
lure her perfume for men165/yr +600.0%0.0% conv.
lure her cologne89/yr +0.0%0.0% conv.

All search terms

Top lure her perfume for man products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RawChemistry Raw Pheromone Infused Cologne for Men Mens Cologne Spray Infused with Pheromones Raw Fragrance for Men

RawChemistry£27.984.1★8,135 rev

Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml

LEXICOCZ£25.114.2★6 rev

Venom-Love Cologne for Men Venom love for Men to Attract Women 50ml Golden Lure Pheromone Perfume Pheromone Based Perfume Long Lasting Venom Love Lure Her

GINGER TECH£6.650.0★0 rev

RawChemistry - A Pheromone Infused Mens Cologne Gift Set - Set of 3 Colognes

RawChemistry£32.624.2★2,331 rev

RawChemistry for Him - A Pheromone Infused Cologne Oil - Bold Extra Strength Formula 15 ml.

RawChemistry£23.923.8★30,498 rev

Newest

by launch date

Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml

LEXICOCZ£25.116 rev

7mo ago

50ml Perfume for Men - Fathers Day Easter Gifts Mens Aftershave Eau de Parfum Pheromone Fragrance Cologne Mens Perfume Woods with Fruity Flint Cedarwood Presents Gift for Husband Boyfriend Dad

LunarEclipse£9.1186 rev

8mo ago

RawChemistry - A Pheromone Infused Mens Cologne Gift Set - Set of 3 Colognes

RawChemistry£32.622,331 rev

10mo ago

Perfume for Men 50ml - Fathers Day Funny Gifts for Men Aftershave Fragrances Cologne Oriental Woods Spray Christmas Personalised Gifts for Him Husband Dad Boyfriend Eau de Pheromone Perfume for Mens

LunarEclipse£9.46155 rev

11mo ago

Pheromone Perfume for Men 50ml Mens Perfume Lure her Fragrances Cologne for Men

HONGECB£4.5510 rev

1y ago

What buyers say about lure her perfume for man

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“Good scent”

Quality-Overall13%

“Good Kit”

Value For Money6%

“Affordable”

Durability2%

“lasts all day”

Ingredients-Overall1%

“Like the substance of product”

Efficiency1%

“It works, it makes meeting women a breeze”

Suitability Dry Skin1%

“kept my skin smelling fresh 5 stars”

Gifting Purpose1%

“It's good for a gift”

Texture/Consistency-Overall0%

“generally from bottle to bottle the quality consistency has been very good”

Ease Of Application0%

“Application is super easy”

What buyers complain about

Smell38%

“Doesn't smell good and doesnt last”

Durability23%

“short longevity”

Value For Money11%

“Waste of money”

Quality-Overall5%

“Poor quality sprayer”

Advertised Vs Actual Product3%

“Nowhere near as good as advertised”

Size-Overall2%

“But very small size”

Oily/Greasy2%

“Oily and scentless”

Design-Overall1%

“Poor design”

Top return reasons

Smell52%

Quality-Overall14%

Durability6%

Defective Material/Parts5%

Motor Power4%

Leak-Proof4%

Advertised Vs Actual Product4%

Functionality-Overall3%

Strength1%

Value For Money1%

Common questions

Is lure her perfume for man profitable to sell on Amazon United Kingdom?: The niche generates £8K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the lure her perfume for man niche?: 9 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in lure her perfume for man?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.
When does demand for lure her perfume for man peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 6.0× the quietest.
What does it cost to enter the lure her perfume for man niche?: Listings span £4.55–£32.90; the average listing price is £17.25 (sweet spot $15–$100). The average incumbent carries 6,294 reviews — the moat a new listing must climb.