How competitive is the Lure Her Perfume for Man niche on Amazon United Kingdom?

9 brands and 28 sellers compete in Lure Her Perfume for Man on Amazon United Kingdom. The top 5 Lure Her Perfume for Man products take 51% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Lure Her Perfume for Man?

Lure Her Perfume for Man buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Lure Her Perfume for Man niche?

Lure Her Perfume for Man sells for £17.25 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.55–£32.90. The average incumbent carries 6,294 reviews — the moat a new listing must climb.

Lure Her Perfume for Man

Lure Her Perfume for Man shows low returns (0.3%), but a small market ($8K/yr) keeps it on the watch list.

Signals Quality Gap

Flapen Score

Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

This niche Category average · 2,481 niches

Is Lure Her Perfume for Man profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lure Her Perfume for Man is a £8K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 54/100.

Lure Her Perfume for Man: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.6% over the last 90 days and 4.8% of searches end in a purchase.

£8K

revenue / yr

Units sold / yr500

Search volume / yr+20.6%9K

Conversion rate4.8%

Avg price£17.25

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers9 · 28

Top-5 product click share51%

Open market20%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 15 products

Top Lure Her Perfume for Man products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

RawChemistry Raw Pheromone Infused Cologne for Men Mens Cologne Spray Infused with Pheromones Raw Fragrance for Men

Price: £27.98
Rating: 4.1/5
Reviews: 8,135
Age: 5y ago

Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml

Price: £25.11
Rating: 4.2/5
Reviews: 6
Age: 7mo ago

Venom-Love Cologne for Men Venom love for Men to Attract Women 50ml Golden Lure Pheromone Perfume Pheromone Based Perfume Long Lasting Venom Love Lure Her

Price: £6.65
Rating: 0.0/5
Reviews: 0
Age: 3y ago

RawChemistry - A Pheromone Infused Mens Cologne Gift Set - Set of 3 Colognes

Price: £32.62
Rating: 4.2/5
Reviews: 2,331
Age: 10mo ago

RawChemistry for Him - A Pheromone Infused Cologne Oil - Bold Extra Strength Formula 15 ml.

Price: £23.92
Rating: 3.8/5
Reviews: 30,498
Age: 9y ago

Newest

by launch date

Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml

Price: £25.11
Rating: 4.2/5
Reviews: 6
Age: 7mo ago

50ml Perfume for Men - Fathers Day Easter Gifts Mens Aftershave Eau de Parfum Pheromone Fragrance Cologne Mens Perfume Woods with Fruity Flint Cedarwood Presents Gift for Husband Boyfriend Dad

Price: £9.11
Rating: 3.7/5
Reviews: 86
Age: 8mo ago

RawChemistry - A Pheromone Infused Mens Cologne Gift Set - Set of 3 Colognes

Price: £32.62
Rating: 4.2/5
Reviews: 2,331
Age: 10mo ago

Perfume for Men 50ml - Fathers Day Funny Gifts for Men Aftershave Fragrances Cologne Oriental Woods Spray Christmas Personalised Gifts for Him Husband Dad Boyfriend Eau de Pheromone Perfume for Mens

Price: £9.46
Rating: 4.0/5
Reviews: 155
Age: 11mo ago

Pheromone Perfume for Men 50ml Mens Perfume Lure her Fragrances Cologne for Men

Price: £4.55
Rating: 3.1/5
Reviews: 10
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

15%

RawChemistry45%
LEXICOCZ10%
GINGER TECH10%
LunarEclipse8%
HONGECB7%
Generic5%
Open — no brand owns it (3 brands, 15%)

Lure Her Perfume for Man demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume9KCVR4.8%Products15Brands9Top 5 Brands80%OOS Rate25.2%Rating3.9★Reviews6,294Avg BSR#636

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Top Lure Her Perfume for Man search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pheromone cologne6K/yr +31.7%1.7% conv.
pheromone cologne for men2K/yr +10.1%1.6% conv.
lure her perfume for man728/yr -7.4%8.0% conv.
lure her442/yr -39.1%4.8% conv.
lure her perfume for men165/yr +600.0%0.0% conv.
lure her cologne89/yr +0.0%0.0% conv.

What reviews say buyers love and hate about Lure Her Perfume for Man

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Smell64%

“Good scent”

Quality-Overall13%

“Good Kit”

Value For Money6%

“Affordable”

Durability2%

“lasts all day”

Ingredients-Overall1%

“Like the substance of product”

What buyers complain about

84% of reviews

Smell38%

“Doesn't smell good and doesnt last”

Durability23%

“short longevity”

Value For Money11%

“Waste of money”

Quality-Overall5%

“Poor quality sprayer”

Advertised Vs Actual Product3%

“Nowhere near as good as advertised”

Lure Her Perfume for Man return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

52%

2Quality-Overall

14%

3Durability

4Defective Material/Parts

5Motor Power

Common Lure Her Perfume for Man questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lure Her Perfume for Man 54/100 on Amazon United Kingdom — Worth a look. The niche generates £8K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +20.6% over the last 90 days.