Lume Deodorant
Lume Deodorant shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Lume Deodorant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lume Deodorant is a £186K/yr Amazon United Kingdom market (380K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Lume Deodorant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +135.3% over the last 90 days and 12.2% of searches end in a purchase.
£186K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Lume Deodorant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove Raspberry & Rose Whole Body Deodorant Spray 0% aluminium deodorant for all-day odour control 150 ml
- Price
- £2.83
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 6mo ago
Sure Rio Coconut Whole Body Deodorant womens deodorant stick with a fresh & tropical fragrance for 48-hour odour control 50 ml
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 6mo ago
Dove Raspberry & Rose Whole Body Deodorant Cream 0% aluminium deodorant with vitamin B3 for all-day odour control 75 ml
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 7mo ago
Dove Lavender & Camomile Whole Body Deodorant Spray 0% aluminium deodorant for all-day odour control 150 ml
- Price
- £2.82
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 1y ago
Sure Rio Coconut Whole Body Deodorant womens deodorant spray with a fresh & tropical fragrance for 72-hour odour control 150 ml
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 6mo ago
Trending
90-day click momentumDove Raspberry & Rose Whole Body Deodorant Spray 0% aluminium deodorant for all-day odour control 150 ml
- Price
- £2.83
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 6mo ago
Sure Rio Coconut Whole Body Deodorant womens deodorant stick with a fresh & tropical fragrance for 48-hour odour control 50 ml
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 6mo ago
Dove Raspberry & Rose Whole Body Deodorant Cream 0% aluminium deodorant with vitamin B3 for all-day odour control 75 ml
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 7mo ago
Sure Rio Coconut Whole Body Deodorant womens deodorant cream with a fresh & tropical fragrance for 72-hour odour control 75 ml
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 6mo ago
Dove Lavender & Camomile Whole Body Deodorant Cream 0% aluminium deodorant with vitamin B3 for all-day odour control 75 ml
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 6mo ago
Newest
by launch dateDove Lavender & Camomile Whole Body Deodorant Cream 0% aluminium deodorant with vitamin B3 for all-day odour control 75 ml
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 6mo ago
Dove Raspberry & Rose Whole Body Deodorant Spray 0% aluminium deodorant for all-day odour control 150 ml
- Price
- £2.83
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 6mo ago
Sure Rio Coconut Whole Body Deodorant womens deodorant stick with a fresh & tropical fragrance for 48-hour odour control 50 ml
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 6mo ago
Sure Rio Coconut Whole Body Deodorant womens deodorant spray with a fresh & tropical fragrance for 72-hour odour control 150 ml
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 6mo ago
Sure Rio Coconut Whole Body Deodorant womens deodorant cream with a fresh & tropical fragrance for 72-hour odour control 75 ml
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Dove43%
- Sure39%
- Femfresh11%
- Vagisil4%
- NIVEA2%
Lume Deodorant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.6×
Top Lume Deodorant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gem deodorant51K/yr
- sure whole body deodorant for women46K/yr
- dove whole body deodorant23K/yr
- whole body deodorant for women30K/yr
- femfresh spray35K/yr
- dove all over body deodorant12K/yr
- all over body deodorant for women18K/yr
- whole body deodorant19K/yr
- feminine spray26K/yr
- dove whole body deo9K/yr
What reviews say buyers love and hate about Lume Deodorant
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Beautiful smell”
“Competitive price”
“the product is as reliable as the rest of the brand so well done to them”
“Dries quickly”
“So handy to use”
What buyers complain about
48% of reviews“Unpleasant smell”
“Waste of Money”
“It made me itch”
“This didnt dry”
“Disappointing Misrepresentation”
Lume Deodorant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lume Deodorant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
