Lume Deodorant

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +135.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months

380K

Growth, 90 days vs prior 90

+135.3%

Conversion, latest week

12.2%

Market size, estimated

£186Ka year

Peak month

July5.6× the quietest month

Top search term

gem deodorant51K searches a year

Listings sell for £4.01 on average, from £1.81 to £14.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £4.01 that is £4K to £5K a year per listing.

Average price

£4.01under the $15 to $100 sweet spot

Price range

£1.81–£14.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

£4K–£5K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #70 within Bath & Body. It carries 591 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

89%

Out of stock, average day

0.4%

Average rank

#70in Bath & Body

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

591per listing

Listings tracked

19

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

51 months