lucas papaw ointment
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great330.2avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Price range
Great£2.57–£55.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£146K£146K/yr · 241K searches
Avg price
Okay£9.88avg listing price — sweet spot $15–$100
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lucas papaw ointment is a £146K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lucas papaw ointment market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £198K–£247K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #402
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 70%
- Out of stock
- 11.9%
- Avg brand age
- 49 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
197
Top-5 brand share
96%
Top 20: 98%
Top-5 click share
39%
Top 20: 78%
Open market
2%
- Dr. PAWPAW ORIGINAL BALM72%
- Lucas Papaw16%
- Dr. PAWPAW3%
- Real Paw Paw Ointment2%
- Papaya2%
- --2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.1×
Top lucas papaw ointment search terms
- dr paw paw55K/yr
- paw paw33K/yr
- paw paw lip balm35K/yr
- dr paw paw lip balm29K/yr
- lucas papaw ointment18K/yr
- pawpaw13K/yr
- pawpaw lip balm16K/yr
- paw paw ointment11K/yr
- dr pawpaw11K/yr
- lucas papaw6K/yr
Top lucas papaw ointment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr.PAWPAW Original Balm 25ml Multi Purpose Natural Hydrating Lip Balm for Lips Skin Hair Cuticles and Nails Pawpaw Aloe Vera Olive Oil Vegan Moisturiser for Dry Sensitive Skin
Dr. PAWPAW ORIGINAL BALM£5.434.5★2,771 rev
Dr.PAWPAW Original Balm 10ml Multi Purpose Natural Hydrating Lip Balm for Lips Skin Hair Cuticles and Nails Pawpaw Aloe Vera Olive Oil Vegan Moisturiser for Dry Sensitive Skin
Dr. PAWPAW ORIGINAL BALM£2.904.5★2,771 rev
Lucas Papaw Remedies Ointment 25g Tube - 2 Pack - Made in Australia
Lucas Papaw£16.914.7★345 rev
Dr.PAWPAW Glowing Trio Gift Set 3 x 10ml Original Shea Butter and Peach Pink Balms Multi Purpose Natural Fragrance Free Pawpaw Care for Lips Skin Hair and Beauty Finishing
Dr. PAWPAW ORIGINAL BALM£6.334.6★27 rev
Dr PAWPAW It Does It All - 7in1 Hair Treatment Styler - Bundle of 2 100ml
Dr. PAWPAW ORIGINAL BALM£9.694.6★311 rev
Newest
by launch date
Dr.PAWPAW Charm Balm Cherry Banana and Matcha Trio 3 x 10ml Hydrating Scented Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips
Dr. PAWPAW ORIGINAL BALM£9.1630 rev
Dr.PAWPAW Glimmer Glaze Trio Lip Oil Set 3 x 10ml Rose Plum and Nude Lip Oils Hydrating Glossy Lip Oils with Sheer Tint and Subtle Shimmer for Glazed Lips
Dr. PAWPAW ORIGINAL BALM£8.0057 rev
Real Paw Paw Ointment - Use for Lip Balm Cream to Sooth Dry Skin Protects and Hydrates All Skin Types. Made in Australia. 75g x 2 Tubs
Real Paw Paw Ointment£12.4634 rev
Dr.PAWPAW Tinted Lip Oil Trio Pack 3 x 8ml Lightweight Hydrating Lip Oils with Sheer Tint Vegan Glossy Finish for Soft Nourished Lips Everyday Lip Care Set
Dr. PAWPAW ORIGINAL BALM£8.1376 rev
Dr.PAWPAW 7in1 It Does It All Hair Treatment Styler - Beach Paradise
Dr. PAWPAW ORIGINAL BALM£6.2721 rev
Trending
90-day click momentumDr.PAWPAW Charm Balm Cherry Banana and Matcha Trio 3 x 10ml Hydrating Scented Lip Balm Set with Pawpaw Lightweight Vegan Lip Care for Soft Smooth Glossy Lips
Dr. PAWPAW ORIGINAL BALM£9.164.4★
PapayaGold Paw Paw. Papaya Moisturising Balm 25 g
Papaya£5.014.6★
Dr.PAWPAW Glimmer Glaze Trio Lip Oil Set 3 x 10ml Rose Plum and Nude Lip Oils Hydrating Glossy Lip Oils with Sheer Tint and Subtle Shimmer for Glazed Lips
Dr. PAWPAW ORIGINAL BALM£8.004.5★
Lucas Pawpaw Lip Ointment Lucas Pawpaw Cream Lucas Pawpaw Ointment for Lips & Dry Skin - Unique All Skin Types All Gender- Any Season Gift Pack with 4 x 25g Pawpaw Balm
Lucas Papaw£27.104.5★
Dr.PAWPAW Original and Tropical Balm Variety Pack 4 x 4g Coconut Watermelon Mango and Original Multi Purpose Natural Pawpaw Balms for Lips Skin and Nails Vegan Travel Size Set
Dr. PAWPAW ORIGINAL BALM£8.404.3★
What buyers say about lucas papaw ointment
What buyers praise and complain about, mined from review topics.What buyers love
“feels very hydrating”
“cute colours”
“Good quality lip oils”
“Worth the buy”
“Great smell”
“It feels soft”
“Cute gift”
“easy to use”
“The best for any dry skin problems”
“All three products apply really smoothly with no issues”
What buyers complain about
“dried my lips out”
“the colour is nothing like advertised”
“a slightly odd smell”
“I have highly sensitive skin”
“A bit hard to squeeze it out of the tube”
“Sizing incorrect”
“Its like a bad-quality lip gloss”
“The product is far too thick for the tube”
“I have very sensitive lips”
“Burst on first use”
Top return reasons
Common questions
- Is lucas papaw ointment profitable to sell on Amazon United Kingdom?
- The niche generates £146K/yr across 46 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lucas papaw ointment niche?
- 8 brands and 197 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in lucas papaw ointment?
- Top complaints mined from reviews: Moist/Dry, Color, Smell. The return rate is 0.2%.
- When does demand for lucas papaw ointment peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 6.1× the quietest.
- What does it cost to enter the lucas papaw ointment niche?
- Listings span £2.57–£55.31; the average listing price is £9.88 (sweet spot $15–$100). The average incumbent carries 330 reviews — the moat a new listing must climb.