Loving Tan
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Loving Tan is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £234K/yr169K searches / yr
- 90-day growth
- +35.8%search demand this quarter
- Competition
- 51%top-5 click share · 4 brands · 50 sellers
Flapen Score
Loving Tan against its category
The dotted line is the Beauty average. Past it, Loving Tan is stronger. Inside it, weaker.
Market
The Loving Tan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loving Tan 169K times last year and spent an estimated £234K. All 4 brands take every click. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- +35.8%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £234Ka year
- Peak month
- May3.0× the quietest month
- Top search term
- coco and eve tan69K searches a year
02 · Price
A sale here is worth £22.41.
Listings sell for £22.41 on average, from £12.67 to £45.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £22.41 that is £6K to £11K a year per listing.
- Average price
- £22.41inside the $15 to $100 sweet spot
- Price range
- £12.67–£45.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Sun Care & Tanning. It carries 2,782 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #153in Sun Care & Tanning
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,782per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Loving Tan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Dark)
- Price
- £18.75
- Rating
- 4.3/5
- Reviews
- 5,194
- Age
- 6y ago

Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Medium)
- Price
- £19.13
- Rating
- 4.4/5
- Reviews
- 6,225
- Age
- 6y ago

Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Ultra Dark)
- Price
- £19.25
- Rating
- 4.0/5
- Reviews
- 2,390
- Age
- 6y ago

Loving Tan 2 HR Express Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 120 ml
- Price
- £31.50
- Rating
- 4.5/5
- Reviews
- 5,607
- Age
- 13y ago

Coco & Eve Sunny Honey Bali Bronzing Self Tanner Mousse Set (Medium) - All Natural Sunless Tanning Mousse | Instant Self Tan Lotion with Bronzer with Self Tanning Mitt Applicator (200ml)
- Price
- £26.26
- Rating
- 4.4/5
- Reviews
- 10,163
- Age
- 5y ago
Trending
estimated 90-day click momentum
Loving Tan 2 HR Express Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 200 ml
- Price
- £45.55
- Rating
- 4.5/5
- Reviews
- 5,607
- Age
- 2y ago

Loving Tan 2 HR Express Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 120 ml
- Price
- £31.50
- Rating
- 4.5/5
- Reviews
- 5,607
- Age
- 13y ago

Loving Tan Deluxe Bronzing Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 120 ml
- Price
- £27.82
- Rating
- 4.5/5
- Reviews
- 1,945
- Age
- 13y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF30 - Tanning Accelerator Spray UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
- Price
- £20.20
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 3y ago

Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Ultra Dark)
- Price
- £19.25
- Rating
- 4.0/5
- Reviews
- 2,390
- Age
- 6y ago
Newest
by launch date
Rose & Caramel Intensity Bronzed Super Dark Self Tanning Mousse 200ml
- Price
- £18.70
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF50 - Tanning Accelerator Pump UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
- Price
- £21.64
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 1y ago

Coco & Eve Sun-kissed Gradual Tanning Lotion - Natural Sunless Moisturizing Tanner with 72H Hydration & Streak-Free Buildable Glow. Skincare-Infused with Antioxidants and Hyaluronic Acid. (200ml)
- Price
- £16.38
- Rating
- 4.1/5
- Reviews
- 371
- Age
- 1y ago

Coco & Eve Express Tanning Antioxidant Mousse - Best 1 Hour Streak-Free Sunless Deep Tan | Fast Instant Natural Dark Glow. Moisturizing Tanner with DHA Hyaluronic Acid Coconut Extract (150ml)
- Price
- £21.34
- Rating
- 4.1/5
- Reviews
- 415
- Age
- 1y ago

Rose & Caramel So So Dark Self Tanning Serum 150ml
- Price
- £17.75
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
50
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 94%
Open market
0%
- Coco & Eve61%
- Loving Tan23%
- Rose & Caramel15%
- FILTER BY MOLLY-MAE1%
- Open — no brand owns it (0%)
Demand
Loving Tan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.0×
Search terms
Top Loving Tan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coco and eve tan69K/yr
- loving tan36K/yr
- rose and caramel tan30K/yr
- loving tan 2 hour express11K/yr
- rose and caramel11K/yr
- coco eve tan5K/yr
- coco and eve sunny honey3K/yr
- coco & eve tan4K/yr
Reviews and returns
What reviews say buyers love and hate about Loving Tan
We read the reviews and the return reasons for every product selling here.
“I was going darker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loving Tan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









