loving tan
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£22.41avg listing price — sweet spot $15–$100
Price range
Great£12.67–£45.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£234K£234K/yr · 169K searches
Review moat
Okay2,781.84avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, loving tan is a £234K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
loving tan market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £224K–£280K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
0%
- Coco & Eve61%
- Loving Tan23%
- Rose & Caramel15%
- FILTER BY MOLLY-MAE1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +35.8% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.0×
Top loving tan search terms
- coco and eve tan69K/yr
- loving tan36K/yr
- rose and caramel tan30K/yr
- loving tan 2 hour express11K/yr
- rose and caramel11K/yr
- coco eve tan5K/yr
- coco and eve sunny honey3K/yr
- coco & eve tan4K/yr
Top loving tan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Dark)
Coco & Eve£18.754.3★5,194 rev
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Medium)
Coco & Eve£19.134.4★6,225 rev
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Ultra Dark)
Coco & Eve£19.254.0★2,390 rev
Loving Tan 2 HR Express Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 120 ml
Loving Tan£31.504.5★5,607 rev
Coco & Eve Sunny Honey Bali Bronzing Self Tanner Mousse Set (Medium) - All Natural Sunless Tanning Mousse | Instant Self Tan Lotion with Bronzer with Self Tanning Mitt Applicator (200ml)
Coco & Eve£26.264.4★10,163 rev
Newest
by launch date
Rose & Caramel Intensity Bronzed Super Dark Self Tanning Mousse 200ml
Rose & Caramel£18.70101 rev
Coco & Eve Tan Boosting Anti-Aging Body Oil SPF50 - Tanning Accelerator Pump UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
Coco & Eve£21.6491 rev
Coco & Eve Sun-kissed Gradual Tanning Lotion - Natural Sunless Moisturizing Tanner with 72H Hydration & Streak-Free Buildable Glow. Skincare-Infused with Antioxidants and Hyaluronic Acid. (200ml)
Coco & Eve£16.38371 rev
Coco & Eve Express Tanning Antioxidant Mousse - Best 1 Hour Streak-Free Sunless Deep Tan | Fast Instant Natural Dark Glow. Moisturizing Tanner with DHA Hyaluronic Acid Coconut Extract (150ml)
Coco & Eve£21.34415 rev
Rose & Caramel So So Dark Self Tanning Serum 150ml
Rose & Caramel£17.7554 rev
Trending
90-day click momentum
Loving Tan 2 HR Express Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 200 ml
Loving Tan£45.554.5★
Loving Tan 2 HR Express Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 120 ml
Loving Tan£31.504.5★
Loving Tan Deluxe Bronzing Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 120 ml
Loving Tan£27.824.5★
Coco & Eve Tan Boosting Anti-Aging Body Oil SPF30 - Tanning Accelerator Spray UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
Coco & Eve£20.204.6★
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Ultra Dark)
Coco & Eve£19.254.0★
What buyers say about loving tan
What buyers praise and complain about, mined from review topics.What buyers love
“Easy smells nice”
“Good colour”
“This is without a doubt the best tan Ive ever used in my life”
“Easy to use”
“The application was easy”
“Worth the price”
“Protects skin”
“it goes on smoothly”
“Has lasted really well - nearly a week now”
“The best tan remover Ive ever used”
What buyers complain about
“I was going darker”
“Awful I broke out in a rash after”
“You do carry a slight chemical smell for a couple of days”
“Expensive”
“Bottle constantly leaks”
“Does not work”
“I was so so so shocked that such a high rated product could be this awful”
“its actually burnt my skin”
“It made my dry skin even drier”
“the pump dispenser quite often has drips so you need to watch”
Top return reasons
Common questions
- Is loving tan profitable to sell on Amazon United Kingdom?
- The niche generates £234K/yr across 25 tracked products. 90-day search growth is +35.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the loving tan niche?
- 4 brands and 50 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loving tan?
- Top complaints mined from reviews: Color, Allergies, Smell. The return rate is 0.3%.
- When does demand for loving tan peak?
- Demand peaks in Apr–May; the busiest month runs 3.0× the quietest.
- What does it cost to enter the loving tan niche?
- Listings span £12.67–£45.55; the average listing price is £22.41 (sweet spot $15–$100). The average incumbent carries 2,782 reviews — the moat a new listing must climb.