Loving Tan
Loving Tan shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Is Loving Tan profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Loving Tan is a £234K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.
Loving Tan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +35.8% over the last 90 days and 6.2% of searches end in a purchase.
£234K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Loving Tan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Dark)
- Price
- £18.75
- Rating
- 4.3/5
- Reviews
- 5,194
- Age
- 6y ago
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Medium)
- Price
- £19.13
- Rating
- 4.4/5
- Reviews
- 6,225
- Age
- 6y ago
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Ultra Dark)
- Price
- £19.25
- Rating
- 4.0/5
- Reviews
- 2,390
- Age
- 6y ago
Loving Tan 2 HR Express Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 120 ml
- Price
- £31.50
- Rating
- 4.5/5
- Reviews
- 5,607
- Age
- 13y ago
Coco & Eve Sunny Honey Bali Bronzing Self Tanner Mousse Set (Medium) - All Natural Sunless Tanning Mousse | Instant Self Tan Lotion with Bronzer with Self Tanning Mitt Applicator (200ml)
- Price
- £26.26
- Rating
- 4.4/5
- Reviews
- 10,163
- Age
- 5y ago
Trending
90-day click momentum
Loving Tan 2 HR Express Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 200 ml
- Price
- £45.55
- Rating
- 4.5/5
- Reviews
- 5,607
- Age
- 2y ago
Loving Tan 2 HR Express Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 120 ml
- Price
- £31.50
- Rating
- 4.5/5
- Reviews
- 5,607
- Age
- 13y ago
Loving Tan Deluxe Bronzing Mousse Dark - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free Naturally Derived DHA - 120 ml
- Price
- £27.82
- Rating
- 4.5/5
- Reviews
- 1,945
- Age
- 13y ago
Coco & Eve Tan Boosting Anti-Aging Body Oil SPF30 - Tanning Accelerator Spray UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
- Price
- £20.20
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 3y ago
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Ultra Dark)
- Price
- £19.25
- Rating
- 4.0/5
- Reviews
- 2,390
- Age
- 6y ago
Newest
by launch date
Rose & Caramel Intensity Bronzed Super Dark Self Tanning Mousse 200ml
- Price
- £18.70
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago
Coco & Eve Tan Boosting Anti-Aging Body Oil SPF50 - Tanning Accelerator Pump UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
- Price
- £21.64
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 1y ago
Coco & Eve Sun-kissed Gradual Tanning Lotion - Natural Sunless Moisturizing Tanner with 72H Hydration & Streak-Free Buildable Glow. Skincare-Infused with Antioxidants and Hyaluronic Acid. (200ml)
- Price
- £16.38
- Rating
- 4.1/5
- Reviews
- 371
- Age
- 1y ago
Coco & Eve Express Tanning Antioxidant Mousse - Best 1 Hour Streak-Free Sunless Deep Tan | Fast Instant Natural Dark Glow. Moisturizing Tanner with DHA Hyaluronic Acid Coconut Extract (150ml)
- Price
- £21.34
- Rating
- 4.1/5
- Reviews
- 415
- Age
- 1y ago
Rose & Caramel So So Dark Self Tanning Serum 150ml
- Price
- £17.75
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
0%
- Coco & Eve61%
- Loving Tan23%
- Rose & Caramel15%
- FILTER BY MOLLY-MAE1%
- Open — no brand owns it (0%)
Loving Tan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 3.0×
Top Loving Tan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- coco and eve tan69K/yr
- loving tan36K/yr
- rose and caramel tan30K/yr
- loving tan 2 hour express11K/yr
- rose and caramel11K/yr
- coco eve tan5K/yr
- coco and eve sunny honey3K/yr
- coco & eve tan4K/yr
What reviews say buyers love and hate about Loving Tan
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Easy smells nice”
“Good colour”
“This is without a doubt the best tan Ive ever used in my life”
“Easy to use”
“The application was easy”
What buyers complain about
63% of reviews“I was going darker”
“Awful I broke out in a rash after”
“You do carry a slight chemical smell for a couple of days”
“Expensive”
“Bottle constantly leaks”
Loving Tan return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Loving Tan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
