Lotion Applicator for Back
MaybeAn estimated 0.4% of orders come back. But prices span $3.38–$13.28, mostly outside the sweet spot, so Lotion Applicator for Back is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £101K/yr168K searches / yr
- 90-day growth
- +34.8%search demand this quarter
- Competition
- 64%top-5 click share · 14 brands · 35 sellers
Flapen Score
Lotion Applicator for Back against its category
The dotted line is the Beauty average. Past it, Lotion Applicator for Back is stronger. Inside it, weaker.
Market
The Lotion Applicator for Back market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lotion Applicator for Back 168K times last year and spent an estimated £101K. The top 5 brands take 73% of clicks. Demand peaks in May–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- +34.8%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £101Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- lotion applicator for back35K searches a year
02 · Price
A sale here is worth £7.70.
Listings sell for £7.70 on average, from £3.38 to £13.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £7.70 that is £4K to £6K a year per listing.
- Average price
- £7.70under the $15 to $100 sweet spot
- Price range
- £3.38–£13.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #59 within Bath & Body. It carries 1,605 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #59in Bath & Body
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,605per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lotion Applicator for Back products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
35
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
22%
- Brand 121%
- Brand 218%
- Brand 315%
- Brand 414%
- Brand 55%
- Brand 65%
Demand
Lotion Applicator for Back search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.0×
Search terms
Top Lotion Applicator for Back search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lotion applicator for back35K/yr
- back lotion applicator19K/yr
- back cream applicator19K/yr
- back applicator for cream16K/yr
- cream applicator for back15K/yr
- sun cream applicator for back7K/yr
- sun cream back applicator5K/yr
- lotion applicator9K/yr
- back moisturiser applicator8K/yr
- cream applicator7K/yr
Reviews and returns
What reviews say buyers love and hate about Lotion Applicator for Back
We read the reviews and the return reasons for every product selling here.
“Broke on first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lotion Applicator for Back questions
Answered from the same tracked data.