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Loreal Vitamino Colour Conditioner

Fail

The top 5 brands take 100% of clicks, so Loreal Vitamino Colour Conditioner is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£98K/yr44K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
71%top-5 click share · 2 brands · 140 sellers

Flapen Score

Loreal Vitamino Colour Conditioner against its category

The dotted line is the Beauty average. Past it, Loreal Vitamino Colour Conditioner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Vitamino Colour Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loreal Vitamino Colour Conditioner 44K times last year and spent an estimated £98K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
13.7%
Market size, estimated
£98Ka year
Peak month
November1.7× the quietest month
Top search term
vitamino colour conditioner15K searches a year

02 · Price

A sale here is worth £16.07.

Listings sell for £16.07 on average, from £3.47 to £39.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £16.07 that is £4K to £8K a year per listing.

Average price
£16.07inside the $15 to $100 sweet spot
Price range
£3.47–£39.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #509 within Hair Colour. It carries 1,277 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#509in Hair Colour
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,277per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Loreal Vitamino Colour Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

140

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 221%
  • Open — no brand owns it (0%)

Demand

Loreal Vitamino Colour Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Loreal Vitamino Colour Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamino colour conditioner15K/yr
  • loreal vitamino colour conditioner12K/yr
  • loreal colour protect conditioner9K/yr
  • elvive colour protect conditioner8K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Vitamino Colour Conditioner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
28%of negative reviews mention “Value For Money”
0.1%of orders come back
“Pricey”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Loreal Vitamino Colour Conditioner questions

Answered from the same tracked data.