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Loreal True Match Tinted Serum

brand-locked demand (top 5 brands take 100% of clicks) — Loreal True Match Tinted Serum doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

Market size 26Growth 38Conversion 60Competition 32Returns 100Price range 0Avg price 23Brand share 0Review moat 23Quality gap 47
This niche Category average · 2,481 niches

Is Loreal True Match Tinted Serum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Loreal True Match Tinted Serum is a £109K/yr Amazon United Kingdom market (255K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 37/100.

Loreal True Match Tinted Serum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.6% over the last 90 days and 5.2% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr13K
Search volume / yr+10.6%255K
Conversion rate5.2%
Avg price£8.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 165
Top-5 product click share66%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement42%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews8,166

Top Loreal True Match Tinted Serum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£22K£33K£44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

165

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • L'Oreal Paris84%
  • Bourjois10%
  • Revolution Beauty London4%
  • Max Factor2%
  • Open — no brand owns it (0%)

Loreal True Match Tinted Serum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume255KCVR5.2%Products19Brands4Top 5 Brands100%OOS Rate3.0%Rating4.5★Reviews8,166Avg BSR#149
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.4×

Top Loreal True Match Tinted Serum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal skin tint38K/yr
  • loreal true match tinted serum36K/yr
  • loreal tinted serum33K/yr
  • serum foundation29K/yr
  • bourjois foundation24K/yr
  • loreal serum foundation19K/yr
  • bourjois healthy mix foundation23K/yr
  • revolution skin silk foundation13K/yr
  • true match tinted serum7K/yr
  • loreal tint4K/yr

What reviews say buyers love and hate about Loreal True Match Tinted Serum

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Brightness/Shine/Glow14%

Gives a nice glow

Suitability Combination Skin13%

This makes my skin look so good

Quality-Overall11%

Excellent product

Coverage10%

Buildable coverage

Color7%

Perfect colour

What buyers complain about

57% of reviews
Color15%

Don't like the colour

Thickness12%

Tried on and as expected is very sheer due to this

Texture/Consistency-Overall6%

nothing like the texture of sun cream

Product Condition6%

it looked used judging by the dried up liquid around the bottle neck

Coverage5%

No coverage at all

Loreal True Match Tinted Serum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
55%
2Leak-Proof
18%
3Advertised Vs Actual Product
18%
4Value For Money
9%

Common Loreal True Match Tinted Serum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Loreal True Match Tinted Serum 37/100 on Amazon United Kingdom — Skip it. The niche generates £109K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +10.6% over the last 90 days.
Search demand for Loreal True Match Tinted Serum on Amazon United Kingdom peaks in Mar, where the busiest month runs 2.4× the quietest.