loreal true match tinted serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£109K£109K/yr · 255K searches
Review moat
Bad8,166.16avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.18–£12.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, loreal true match tinted serum is a £109K/yr Amazon United Kingdom market (255K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
loreal true match tinted serum market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £82K–£103K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 42%
- Out of stock
- 3.0%
- Avg brand age
- 52 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
165
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- L'Oreal Paris84%
- Bourjois10%
- Revolution Beauty London4%
- Max Factor2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.4×
Top loreal true match tinted serum search terms
- loreal skin tint38K/yr
- loreal true match tinted serum36K/yr
- loreal tinted serum33K/yr
- serum foundation29K/yr
- bourjois foundation24K/yr
- loreal serum foundation19K/yr
- bourjois healthy mix foundation23K/yr
- revolution skin silk foundation13K/yr
- true match tinted serum7K/yr
- loreal tint4K/yr
Top loreal true match tinted serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris True Match Nude Plumping Tinted Serum 1% Hyaluronic Acid Instantly Evens Brightens and Hydrates Skin Shade 2-3 Light
L'Oreal Paris£8.834.5★18,542 rev
LOréal Paris Nude Tinted Serum Plumping and Hydrating 1% Hyaluronic Acid Shade 3-4 Light Medium
L'Oreal Paris£8.354.5★18,542 rev
LOreal Paris True Match Tinted Serum Foundation 1% Hyaluronic Acid Hydrating Formula Replumps Skin in 1 Hour for a Natural Glowing Finish 30 ml Shade 5-6 Medium Tan
L'Oreal Paris£7.784.3★1,136 rev
BOURJOIS 1005-97364 Healthy Mix Radiant Foundation 53-Light Beige 30 ml for Adults Built for Polished Makeup and Nail Looks 30 ml Light
Bourjois£6.234.6★884 rev
LOréal Paris Nude Tinted Serum for Face Plumping and Hydrating Face Makeup 1 Percent Pure Hyaluronic Acid Nude Foundation to Cover Replumps and Hydrates Skin in One Hour Shade 4-5 Medium
L'Oreal Paris£9.074.5★18,542 rev
Newest
by launch date
LOréal Paris Revitalift Clinical Vitamin C Tinted Glow Daily Fluid SPF 30 SPF 30 + Vitamin E Tinted Glow Moisturiser with SPF and Vitamin C 40ml
L'Oreal Paris£11.8839 rev
Max Factor Miracle Pure Skin Reset Serum Foundation 60-80 Light to Medium 2-in-1 Serum Formula Healthy Looking Skin Medium Coverage Satin Matte Finish 2% Niacinamide Dermatologically Tested
Max Factor£7.10616 rev
LOréal Paris Multi-Use Glow Enhancer 24h Hydration with Shea Butter and Glycerin for Face and Body Paradise Lumi Glotion Shade 903: Medium Glow 40 ml
L'Oreal Paris£6.896,974 rev
Makeup Revolution Skin Silk Serum Foundation Light to Medium Coverage Contains Hyaluronic Acid F2 23ml
Revolution Beauty London£7.242,724 rev
Makeup Revolution Skin Silk Serum Foundation Light to Medium Coverage Contains Hyaluronic Acid F4 23ml
Revolution Beauty London£6.012,724 rev
Trending
90-day click momentum
LOréal Paris Tinted Serum Nourishing Liquid Foundation with Hyaluronic Acid Perfect Match Tinted Serum No.05-2 Very Bright 1 x 30ml
L'Oreal Paris£10.464.6★
LOréal Paris Revitalift Clinical Vitamin C Tinted Glow Daily Fluid SPF 30 SPF 30 + Vitamin E Tinted Glow Moisturiser with SPF and Vitamin C 40ml
L'Oreal Paris£11.884.3★
LOreal Paris True Match Tinted Serum Foundation 1% Hyaluronic Acid Hydrating Formula Replumps Skin in 1 Hour for a Natural Glowing Finish 30 ml Shade 6-7 Tan
L'Oreal Paris£8.734.5★
Max Factor Miracle Pure Skin Reset Serum Foundation 60-80 Light to Medium 2-in-1 Serum Formula Healthy Looking Skin Medium Coverage Satin Matte Finish 2% Niacinamide Dermatologically Tested
Max Factor£7.104.2★
LOréal Paris Tinted Serum Nourishing Liquid Foundation with Hyaluronic Acid Perfect Match Tinted Serum No.2-3 Light 1 x 30ml
L'Oreal Paris£10.384.6★
What buyers say about loreal true match tinted serum
What buyers praise and complain about, mined from review topics.What buyers love
“Gives a nice glow”
“This makes my skin look so good”
“Excellent product”
“Buildable coverage”
“Perfect colour”
“Worth the money”
“Great lightweight serum foundation”
“doesn't dry out”
“I love the dropper applicator”
“Good for everyday”
What buyers complain about
“Don't like the colour”
“Tried on and as expected is very sheer due to this”
“nothing like the texture of sun cream”
“it looked used judging by the dried up liquid around the bottle neck”
“No coverage at all”
“Is not glittery or shiny”
“This made my face puff Under my eyes puff and itchy”
“Gave me spots and chemically smell”
“But, it does mean my 53 yo sensitive, dehydrated, cool toned fair skin can be pale to the point of pallor”
“Oxidises as time passes”
Top return reasons
Common questions
- Is loreal true match tinted serum profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the loreal true match tinted serum niche?
- 4 brands and 165 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loreal true match tinted serum?
- Top complaints mined from reviews: Color, Thickness, Texture/Consistency-Overall. The return rate is 0.0%.
- When does demand for loreal true match tinted serum peak?
- Demand peaks in Mar; the busiest month runs 2.4× the quietest.
- What does it cost to enter the loreal true match tinted serum niche?
- Listings span £4.18–£12.60; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 8,166 reviews — the moat a new listing must climb.