loreal purple shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.92avg listing price — sweet spot $15–$100
Price range
Good£2.88–£27.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,024.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£80K£80K/yr · 71K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, loreal purple shampoo is a £80K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
loreal purple shampoo market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £111K–£139K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #808
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
133
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- L'Oréal Professionnel Paris69%
- L'Oreal Paris28%
- L'ORÉAL3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Top loreal purple shampoo search terms
- loreal purple shampoo24K/yr
- loreal silver shampoo professional12K/yr
- purple shampoo loreal7K/yr
- loreal silver shampoo8K/yr
- loreal purple shampoo and conditioner7K/yr
- elvive purple shampoo and conditioner5K/yr
- loreal silver4K/yr
- loreal shampoo purple4K/yr
Top loreal purple shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Professionnel Shampoo For Grey White or Light Blonde Hair Serie Expert Silver 300 ml
L'Oréal Professionnel Paris£11.174.6★3,780 rev
LOréal Professionnel Anti-Yellow Tint Hair Shampoo for White Grey & Bleached Hair Purple Pigments Series Expert Silver Shampoo 500 ml
L'Oréal Professionnel Paris£15.874.7★2,381 rev
LOreal Elvive Colour Protect Anti-Brassiness Purple Shampoo & Conditioner Set (200ml + 150ml)
L'Oreal Paris£11.274.5★1,013 rev
LOréal Paris - Violet Deyellowing Shampoo - For Blonde Bleached Highlighted or White Hair - Neutralization of Yellow & Orange Reflections - Elseve Color-Vive - 200 ml
L'Oreal Paris£7.284.5★6,301 rev
LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml
L'Oréal Professionnel Paris£23.344.5★186 rev
Newest
by launch date
LOreal Paris Elvive Purple Anti-Brassiness Haircare Trio 200ml Shampoo 150ml Conditioner & 240ml Intensive Toning Mask Set (3-Piece Bundle)
L'Oreal Paris£14.6711 rev
LOréal Professionnel Vitamino Color Spectrum Purple Tinted Shampoo 300ml For Blonde Coloured Hair With Ferulic Acid + Citric Acid Neutralise Undesired Yellow Undertones
L'Oréal Professionnel Paris£17.23508 rev
LOréal Professionnel Silver Shampoo For Grey White Or Light Blonde Hair Neutralising and Brightening Serie Expert 500ml Refill
L'Oréal Professionnel Paris£16.18357 rev
LOreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair Neutralizes Yellow & Orange Tones Highlighted Brunette Blonde & Grey Hair 6.7 Fl. Oz
L'Oreal Paris£8.616,076 rev
LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml
L'Oréal Professionnel Paris£23.34186 rev
Trending
90-day click momentumLOreal Paris Elvive Purple Anti-Brassiness Haircare Trio 200ml Shampoo 150ml Conditioner & 240ml Intensive Toning Mask Set (3-Piece Bundle)
L'Oreal Paris£14.675.0★
LOreal Elvive Colour Protect Anti-Brassiness Purple Shampoo & Conditioner Set (200ml + 150ml)
L'Oreal Paris£11.274.5★
LOréal Paris - Violet Deyellowing Shampoo - For Blonde Bleached Highlighted or White Hair - Neutralization of Yellow & Orange Reflections - Elseve Color-Vive - 200 ml
L'Oreal Paris£7.284.5★
LOreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair Neutralizes Yellow & Orange Tones Highlighted Brunette Blonde & Grey Hair 6.7 Fl. Oz
L'Oreal Paris£8.614.4★
LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml
L'Oréal Professionnel Paris£23.344.5★
What buyers say about loreal purple shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good for grey hair use”
“I feel it is helping my hair to keep its colour”
“Shampoo was brilliant made my granddaughter hair so soft thankyou”
“Love the colour too”
“good price”
“Great product for died blondes, nice fragrance and works well to tone”
“This shampoo and conditioner brightens my hair up after having foils, and my hair just flows just like a breeze after using these products”
“Does what it says”
“Great for highlighted hair”
“Wonderful fir highlighted hair”
What buyers complain about
“it doesnt make your hair dry”
“Honestly, I didn't really see any difference from my normal shampoo and conditioner”
“Did not produce the effect mentioned”
“My hair still looked very brassy”
“Too purple for me”
“Makes a mess”
“Thick and messy”
Top return reasons
Common questions
- Is loreal purple shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the loreal purple shampoo niche?
- 3 brands and 133 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loreal purple shampoo?
- Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Side Effects. The return rate is 0.1%.
- When does demand for loreal purple shampoo peak?
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- What does it cost to enter the loreal purple shampoo niche?
- Listings span £2.88–£27.41; the average listing price is £13.92 (sweet spot $15–$100). The average incumbent carries 2,025 reviews — the moat a new listing must climb.