Loreal Purple Shampoo
brand-locked demand (top 5 brands take 100% of clicks) — Loreal Purple Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Loreal Purple Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Loreal Purple Shampoo is a £80K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 40/100.
Loreal Purple Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.2% over the last 90 days and 8.1% of searches end in a purchase.
£80K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Loreal Purple Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Professionnel Shampoo For Grey White or Light Blonde Hair Serie Expert Silver 300 ml
- Price
- £11.17
- Rating
- 4.6/5
- Reviews
- 3,780
- Age
- 5y ago
LOréal Professionnel Anti-Yellow Tint Hair Shampoo for White Grey & Bleached Hair Purple Pigments Series Expert Silver Shampoo 500 ml
- Price
- £15.87
- Rating
- 4.7/5
- Reviews
- 2,381
- Age
- 5y ago
LOreal Elvive Colour Protect Anti-Brassiness Purple Shampoo & Conditioner Set (200ml + 150ml)
- Price
- £11.27
- Rating
- 4.5/5
- Reviews
- 1,013
- Age
- 6y ago
LOréal Paris - Violet Deyellowing Shampoo - For Blonde Bleached Highlighted or White Hair - Neutralization of Yellow & Orange Reflections - Elseve Color-Vive - 200 ml
- Price
- £7.28
- Rating
- 4.5/5
- Reviews
- 6,301
- Age
- 6y ago
LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml
- Price
- £23.34
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 5y ago
Trending
90-day click momentum
LOreal Paris Elvive Purple Anti-Brassiness Haircare Trio 200ml Shampoo 150ml Conditioner & 240ml Intensive Toning Mask Set (3-Piece Bundle)
- Price
- £14.67
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 4mo ago
LOreal Elvive Colour Protect Anti-Brassiness Purple Shampoo & Conditioner Set (200ml + 150ml)
- Price
- £11.27
- Rating
- 4.5/5
- Reviews
- 1,013
- Age
- 6y ago
LOréal Paris - Violet Deyellowing Shampoo - For Blonde Bleached Highlighted or White Hair - Neutralization of Yellow & Orange Reflections - Elseve Color-Vive - 200 ml
- Price
- £7.28
- Rating
- 4.5/5
- Reviews
- 6,301
- Age
- 6y ago
LOreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair Neutralizes Yellow & Orange Tones Highlighted Brunette Blonde & Grey Hair 6.7 Fl. Oz
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 6,076
- Age
- 2y ago
LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml
- Price
- £23.34
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 5y ago
Newest
by launch dateLOreal Paris Elvive Purple Anti-Brassiness Haircare Trio 200ml Shampoo 150ml Conditioner & 240ml Intensive Toning Mask Set (3-Piece Bundle)
- Price
- £14.67
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 4mo ago
LOréal Professionnel Vitamino Color Spectrum Purple Tinted Shampoo 300ml For Blonde Coloured Hair With Ferulic Acid + Citric Acid Neutralise Undesired Yellow Undertones
- Price
- £17.23
- Rating
- 4.7/5
- Reviews
- 508
- Age
- 1y ago
LOréal Professionnel Silver Shampoo For Grey White Or Light Blonde Hair Neutralising and Brightening Serie Expert 500ml Refill
- Price
- £16.18
- Rating
- 4.7/5
- Reviews
- 357
- Age
- 1y ago
LOreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair Neutralizes Yellow & Orange Tones Highlighted Brunette Blonde & Grey Hair 6.7 Fl. Oz
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 6,076
- Age
- 2y ago
LOreal Professionnel Serie Expert DUO Silver Shampoo 300ml and Conditioner 200ml
- Price
- £23.34
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
133
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- L'Oréal Professionnel Paris69%
- L'Oreal Paris28%
- L'ORÉAL3%
Loreal Purple Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.6×
Top Loreal Purple Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- loreal purple shampoo24K/yr
- loreal silver shampoo professional12K/yr
- purple shampoo loreal7K/yr
- loreal silver shampoo8K/yr
- loreal purple shampoo and conditioner7K/yr
- elvive purple shampoo and conditioner5K/yr
- loreal silver4K/yr
- loreal shampoo purple4K/yr
What reviews say buyers love and hate about Loreal Purple Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good quality, good for grey hair use”
“I feel it is helping my hair to keep its colour”
“Shampoo was brilliant made my granddaughter hair so soft thankyou”
“Love the colour too”
“good price”
What buyers complain about
85% of reviews“it doesnt make your hair dry”
“Honestly, I didn't really see any difference from my normal shampoo and conditioner”
“Did not produce the effect mentioned”
“My hair still looked very brassy”
“Too purple for me”
Loreal Purple Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Loreal Purple Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
