loreal professional conditioner
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good954.08avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£318K£318K/yr · 332K searches
Price range
Okay£2.87–£23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.11avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, loreal professional conditioner is a £318K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
loreal professional conditioner market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £228K–£273K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #600
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 40%
- Out of stock
- 0.7%
- Avg brand age
- 69 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
191
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 96%
Open market
0%
- L'Oreal Paris74%
- L'Oréal Professionnel Paris24%
- L'ORÉAL1%
- OGX1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top loreal professional conditioner search terms
- loreal conditioner151K/yr
- elvive conditioner93K/yr
- loreal elvive conditioner29K/yr
- conditioner loreal12K/yr
- bond repair conditioner11K/yr
- loreal conditioner elvive10K/yr
- conditioner elvive6K/yr
- loréal conditioner6K/yr
- loreal bond repair conditioner5K/yr
- loreal hair conditioner5K/yr
Top loreal professional conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Elvive Glycolic Gloss Conditioner With Gloss Complex and Glycolic Acid Fills and Seals Hair Fibres For Long-lasting Smooth and Shiny Hair Ideal for Dull Hair 150ml
L'Oreal Paris£5.244.4★1,286 rev
LOreal Paris Elvive Bond Repair Conditioner with Citric Acid Complex Deep Repair & Bonding Hair Care for Severely Damaged Hair 98% Less Breakage 82% Stronger 150ml
L'Oreal Paris£5.124.4★1,885 rev
LOréal Paris Elvive Extraordinary Oil Nourishing Conditioner With Marula & Camellia Oils Restores Lipids For 90% Instant Nourishment 8 Weeks Of Shine 500ml
L'Oreal Paris£4.434.5★107 rev
LOréal Professionnel Conditioner With Protein And Gold Quinoa for Dry And Damaged Hair Serie Expert Absolut Repair
L'Oréal Professionnel Paris£11.804.6★3,015 rev
LOreal Paris Elvive Growth Booster Conditioner Anti Hair Loss and Hair Thickening with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 150ml
L'Oreal Paris£5.204.1★131 rev
Newest
by launch date
LOreal Paris Elvive Hydra Hyaluronic Haircare Duo 400ml Moisture Plumping Shampoo & 300ml Moisture Locking Conditioner Set for Dehydrated Hair
L'Oreal Paris£12.6812 rev
LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
L'Oreal Paris£5.3973 rev
OGX Bond Protein Repair Conditioner with 8% Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml
OGX£3.83491 rev
Colour Protect Conditioner 200ml
L'Oreal Paris£3.475 rev
Dream Lengths Conditioner 200ml
L'Oreal Paris£2.8723 rev
Trending
90-day click momentumLOreal Paris Elvive Hydra Hyaluronic Haircare Duo 400ml Moisture Plumping Shampoo & 300ml Moisture Locking Conditioner Set for Dehydrated Hair
L'Oreal Paris£12.684.0★
LOreal Paris Elvive Hyaluronic Conditioner 400ml
L'ORÉAL£12.154.2★
LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
L'Oreal Paris£5.394.3★
LOréal Paris Elvive Colour Protect Conditioner with Vitamin Cg and UV filters for Coloured & Highlighted Hair Suitable for all hair textures 300ml
L'Oreal Paris£3.684.5★
LOréal Paris Elvive Extraordinary Oil Nourishing Conditioner With Marula & Camellia Oils Restores Lipids For 90% Instant Nourishment 8 Weeks Of Shine 500ml
L'Oreal Paris£4.434.5★
What buyers say about loreal professional conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“It smells nice and leave your hair super smooth and shining”
“Excellent product”
“Smooths hair amazingly”
“Good value”
“feels moisturised also”
“hair feels amazing”
“As described”
“Shiny and soft”
“Excellent hair conditioner”
“Love this conditioner leaves your hair beautifully soft and bouncy”
What buyers complain about
“Waste of money”
“my hair didnt feel soft or conditioned after”
“extremely difficult to get out of bottle as so thick”
“Irritated scalp”
“Not keen it done nothing for my hair which is shoulder length”
“Leaves hair worse off”
“Cheap”
“It does not do what it claims on the package”
“its much too small”
“Smells nothing,”
Common questions
- Is loreal professional conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £318K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the loreal professional conditioner niche?
- 4 brands and 191 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loreal professional conditioner?
- Top complaints mined from reviews: Value For Money, Hair Related, Thickness. The return rate is 0.0%.
- When does demand for loreal professional conditioner peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the loreal professional conditioner niche?
- Listings span £2.87–£23.04; the average listing price is £9.11 (sweet spot $15–$100). The average incumbent carries 954 reviews — the moat a new listing must climb.