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Loreal Men Expert Shower Gel

Fail

The top 5 brands take 100% of clicks, so Loreal Men Expert Shower Gel is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£216K/yr232K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
79%top-5 click share · 1 brands · 146 sellers

Flapen Score

Loreal Men Expert Shower Gel against its category

The dotted line is the Beauty average. Past it, Loreal Men Expert Shower Gel is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Men Expert Shower Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loreal Men Expert Shower Gel 232K times last year and spent an estimated £216K. One brand takes every click. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
10.8%
Market size, estimated
£216Ka year
Peak month
November2.2× the quietest month
Top search term
loreal men expert shower gel74K searches a year

02 · Price

A sale here is worth £8.58.

Listings sell for £8.58 on average, from £2.32 to £18.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £8.58 that is £11K to £13K a year per listing.

Average price
£8.58under the $15 to $100 sweet spot
Price range
£2.32–£18.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #358 within Bath & Body. It carries 2,325 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#358in Bath & Body
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,325per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Loreal Men Expert Shower Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Loreal Men Expert Shower Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Loreal Men Expert Shower Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal men expert shower gel74K/yr
  • loreal shower gel for men34K/yr
  • loreal shower gel20K/yr
  • loreal mens shower gel20K/yr
  • loreal men shower gel17K/yr
  • mens loreal shower gel9K/yr
  • loreal body wash men8K/yr
  • loreal shower gel for men xxxl8K/yr
  • loreal body wash5K/yr
  • men expert shower gel5K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Men Expert Shower Gel

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
14%of negative reviews mention “Leak-Proof”
<0.1%of orders come back, a rate Amazon rounds to zero
“arrive leaking”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Loreal Men Expert Shower Gel questions

Answered from the same tracked data.