Loreal Men Expert Moisturiser
FailThe top 5 brands take 100% of clicks, so Loreal Men Expert Moisturiser is a Fail.
- Flapen Score
- 33 / 100Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 4733
- Market size
- £124K/yr138K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 86%top-5 click share · 2 brands · 263 sellers
Flapen Score
Loreal Men Expert Moisturiser against its category
The dotted line is the Beauty average. Past it, Loreal Men Expert Moisturiser is stronger. Inside it, weaker.
Market
The Loreal Men Expert Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loreal Men Expert Moisturiser 138K times last year and spent an estimated £124K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £124Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- loreal men expert moisturiser41K searches a year
02 · Price
A sale here is worth £7.28.
Listings sell for £7.28 on average, from £4.32 to £12.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.28 that is £11K to £15K a year per listing.
- Average price
- £7.28under the $15 to $100 sweet spot
- Price range
- £4.32–£12.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #156 within Face. It carries 5,285 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #156in Face
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,285per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Loreal Men Expert Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Men Expert Hydra Energetic XXL Moisturiser 24H Anti-Fatigue Hydration Energises Mens Skin Fighting Signs of Fatigue with Vit C & Protein Fast-absorbing even on beards 100ml
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 20,104
- Age
- 5y ago

LOréal Men Expert Hydra Energetic Anti-Fatigue Moisturiser: 24hr Hydration for Mens Skin. Combats Dryness and Dark Circles. Fast-absorbing Enriched with Vitamin C. 50ml
- Price
- £5.07
- Rating
- 4.6/5
- Reviews
- 17,248
- Age
- 15y ago

LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 5,687
- Age
- 3y ago

LOréal Men Expert Hydra Energetic 24h Moisturiser SPF15. Anti-Fatigue with Vitamin C & Guarana. Broad UV protection for Tired Skin. Hydrates 24H 50ml.
- Price
- £5.70
- Rating
- 4.6/5
- Reviews
- 2,209
- Age
- 4y ago

LOreal Men Expert Hydra Energetic Comfort Max 75ml - Introducing the Ultimate Comfort for Men!
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 2y ago
Trending
estimated 90-day click momentum
LOréal Paris Men Expert Barber Club Beard and Face Moisturiser XL Softening Soothing Face Hydration Enriched with Natural Cedarwood Essential Oil Paraben Free 100ml
- Price
- £11.16
- Rating
- 4.6/5
- Reviews
- 712
- Age
- 2y ago

LOreal Men Expert Hydra Energetic Comfort Max 75ml - Introducing the Ultimate Comfort for Men!
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 2y ago

LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 5,687
- Age
- 3y ago

LOréal Men Expert Hydra Energetic XXL Moisturiser 24H Anti-Fatigue Hydration Energises Mens Skin Fighting Signs of Fatigue with Vit C & Protein Fast-absorbing even on beards 100ml
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 20,104
- Age
- 5y ago

LOréal Paris men expert Pure Carbon Anti Imperfection Daily Care Face Cream 50ml
- Price
- £4.32
- Rating
- 4.5/5
- Reviews
- 555
- Age
- 5y ago
Newest
by launch date
LOréal Paris Men Expert Barber Club Beard and Face Moisturiser XL Softening Soothing Face Hydration Enriched with Natural Cedarwood Essential Oil Paraben Free 100ml
- Price
- £11.16
- Rating
- 4.6/5
- Reviews
- 712
- Age
- 2y ago

LOreal Men Expert Hydra Energetic Comfort Max 75ml - Introducing the Ultimate Comfort for Men!
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 2y ago

LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 5,687
- Age
- 3y ago

NEW LOréal Men Expert Power Age Moisturiser Hydrating & Revitalising Hyaluronic Acid Moisturiser for Men designed for Ageing Dry & Dull Skin 50ml
- Price
- £6.56
- Rating
- 4.5/5
- Reviews
- 2,621
- Age
- 3y ago

LOréal Men Expert Hydra Energetic 24h Moisturiser SPF15. Anti-Fatigue with Vitamin C & Guarana. Broad UV protection for Tired Skin. Hydrates 24H 50ml.
- Price
- £5.70
- Rating
- 4.6/5
- Reviews
- 2,209
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
263
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- L’Oréal Paris men expert95%
- L'ORÉAL5%
Demand
Loreal Men Expert Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Loreal Men Expert Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- loreal men expert moisturiser41K/yr
- loreal mens moisturiser25K/yr
- loreal men expert hydra energetic13K/yr
- loreal moisturiser men15K/yr
- loreal hydra energetic10K/yr
- mens loreal moisturiser9K/yr
- loreal men moisturiser8K/yr
- hydra energetic moisturiser4K/yr
- loreal mens face cream4K/yr
- men expert moisturiser4K/yr
Reviews and returns
What reviews say buyers love and hate about Loreal Men Expert Moisturiser
We read the reviews and the return reasons for every product selling here.
“Way too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loreal Men Expert Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









