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Loreal Men Expert Deodorant

Loreal Men Expert Deodorant shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 6% of 2,481 Beauty niches · +13 vs the category median of 47

Market size 54Growth 63Conversion 88Competition 78Returns 100Price range 59Avg price 52Brand share 0Review moat 73Quality gap 24
This niche Category average · 2,481 niches

Is Loreal Men Expert Deodorant profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Loreal Men Expert Deodorant is a £372K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.

Loreal Men Expert Deodorant: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +41.1% over the last 90 days and 10.2% of searches end in a purchase.

£372K

revenue / yr

Units sold / yr25K
Search volume / yr+41.1%298K
Conversion rate10.2%
Avg price£12.26

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 226
Top-5 product click share37%
Open market0%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement50%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews588

Top Loreal Men Expert Deodorant products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£11K£22K£33K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

226

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 86%

Open market

0%

  • L’Oréal Paris men expert60%
  • L'ORÉAL25%
  • L'Oreal Paris14%
  • L'Oreal Men Expert1%
  • Open — no brand owns it (0%)

Loreal Men Expert Deodorant demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume298KCVR10.2%Products36Brands4Top 5 Brands100%OOS Rate0.5%Rating4.6★Reviews588Avg BSR#356
10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Top Loreal Men Expert Deodorant search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal men expert deodorant83K/yr
  • loreal deodorant for men63K/yr
  • loreal mens deodorant28K/yr
  • loreal roll on deodorant men17K/yr
  • loreal men deodorant13K/yr
  • loreal anti perspirant men11K/yr
  • loreal deodorant12K/yr
  • mens loreal deodorant spray8K/yr
  • loreal men expert roll on9K/yr
  • deodorant for men loreal6K/yr

What reviews say buyers love and hate about Loreal Men Expert Deodorant

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Smell36%

Amazing smell

Value For Money24%

Good value for money

Quality-Overall11%

Nice quality deodorants at a good price

Advertised Vs Actual Product7%

As advertised

Durability6%

it holds up pretty well

What buyers complain about

70% of reviews
Value For Money15%

Overpriced, do not buy

Smell13%

They work and smell fine BUT all six stopped working before they were remotely empty

Durability11%

somehow broke like 4 of them

Advertised Vs Actual Product8%

Misleading

Functionality-Overall7%

Doesnt work

Loreal Men Expert Deodorant return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
38%
2Quality-Overall
13%
3Value For Money
13%
4Advertised Vs Actual Product
13%
5Size-Overall
13%

Common Loreal Men Expert Deodorant questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Loreal Men Expert Deodorant 60/100 on Amazon United Kingdom — Worth a look. The niche generates £372K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +41.1% over the last 90 days.
Search demand for Loreal Men Expert Deodorant on Amazon United Kingdom peaks in Jun–Jul, where the busiest month runs 2.3× the quietest.