loreal face cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Okay£190K£190K/yr · 351K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,863.82avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.46–£13.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, loreal face cream is a £190K/yr Amazon United Kingdom market (351K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
loreal face cream market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £231K–£308K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
364
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 88%
Open market
0%
- L'Oreal Paris86%
- L'ORÉAL13%
- L’Oréal Paris men expert1%
- medicube1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +6.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top loreal face cream search terms
- loreal face cream81K/yr
- loreal moisturiser for women40K/yr
- revitalift day cream32K/yr
- loreal moisturiser25K/yr
- loreal day cream22K/yr
- loreal revitalift day cream19K/yr
- loreal cream20K/yr
- loreal hydra genius aloe water18K/yr
- loreal face cream for women22K/yr
- loreal collagen face cream13K/yr
Top loreal face cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris SPF50 Cream Revitalift Filler Deep Replumping Anti-Ageing UV Protection Moisturising Intensely Hydrates and Smooth Wrinkles with Macro Micro and Micro-Epidermic Hyaluronic Acid 50ml
L'Oreal Paris£10.814.5★2,636 rev
LOréal Paris Revitalift Hydrating SPF 30 Day Cream Powerful Formula to Smooth appearance of Wrinkles Firm & Moisturize Skin Infused with Pro-Retinol & Elasti-Peptides SPF30 Sun Protection 50ml
L'Oreal Paris£5.954.5★11,044 rev
LOréal Paris Hydra Genius Aloe Water - Specifically designed for Dry Skin Provides Intense Liquid Hydration for Glowing Skin Lightweight Formula with Aloe Water & Hyaluronic Acid 70ml
L'ORÉAL£8.164.6★2,758 rev
LOréal Paris Day Cream Revitalift Filler Deep Replumping Hyaluronic Acid Anti-Ageing Cream Fills Wrinkles & Restores Volume Intensely Hydrates Replumps Skin and Smooth Wrinkles Age 35+ 50ml
L'Oreal Paris£9.774.6★2,552 rev
LOréal Paris Revitalift Hydrating Day Cream Clinically proven to visibly firm Skin & Reduce Wrinkles; Moisturises and Hydrates Skin; Formulated with Pro-Retinol and Elasti-Peptides 50ml
L'Oreal Paris£6.104.6★2,702 rev
Newest
by launch date
LOréal Paris Face Serum Age Defying Serum Le Duo Collagen Peptide Booster and Vitamins B3 & C* Instant Firmness & Radiance Clinically Proven Reverse Appearance of Upto 5 Years of Wrinkles* 30ml
L'Oreal Paris£13.971,463 rev
LOréal Paris Age Perfect Collagen Expert Retightening Day Cream SPF30 For 50+ For Visibly Firmer more Supple Skin Moisturise and Hydrated Skin Formulated with Micro Collagen Peptides 50ml
L'Oreal Paris£6.06611 rev
LOréal Paris Face Moisturiser Revitalift Filler Plumping Water Cream Lightweight Face Cream with Micro-Epidermic Hyaluronic Acid Multi-Layer Skin Hydration Smooths & Re-Plumps Wrinkles 50ml
L'Oreal Paris£11.57971 rev
LOréal Paris Day Cream Age Perfect Cell Renew Anti-Aging Moisturiser Antioxidant Recovery Complex for Anti Wrinkles & Firmness Skin Cell Renewal Formula for Radiance Dermatologist Validated 50ml
L'Oreal Paris£11.18424 rev
LOreal Paris Wrinkle Expert Anti Wrinkle 65+ Day Cream Moisturiser provides Daily Hydration & Targets Signs of Ageing Wrinkles Appear Reduced & Skin Feel Firmer 50ml
L'ORÉAL£3.912,070 rev
Trending
90-day click momentum
LOréal Paris Revitalift Hydrating Fragrance-Free Day Cream Visibly Lift Firm and Moisturise Skin Formulated with With Natural Probiotic Extracts 50ml
L'ORÉAL£6.454.5★
LOreal Paris Wrinkle Expert Anti-Wrinkle 45+ Day Cream Moisturiser Formulated to Address Advanced Signs of Ageing Diminishes appearance of Wrinkles & Skin Firmness 50ml
L'Oreal Paris£3.644.6★
LOréal Paris Day Cream Age Perfect Cell Renew Anti-Aging Moisturiser Antioxidant Recovery Complex for Anti Wrinkles & Firmness Skin Cell Renewal Formula for Radiance Dermatologist Validated 50ml
L'Oreal Paris£11.184.5★
LOréal Paris Triple Active Day 24H Hydrating Moisturiser - Sensitive. Hydrate and Protect Sensitive and Dry Skin Comforts skins Formulated with Vitamin E & Ceramides 50ml
L'Oreal Paris£3.464.5★
LOréal Paris SPF50 Cream Revitalift Filler Deep Replumping Anti-Ageing UV Protection Moisturising Intensely Hydrates and Smooth Wrinkles with Macro Micro and Micro-Epidermic Hyaluronic Acid 50ml
L'Oreal Paris£10.814.5★
What buyers say about loreal face cream
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product as previously bought”
“Excellent moisturiser”
“Leaves skin soft”
“Excellent value for money”
“Great for sensitive skin”
“It helps with dryness and overall skin feel,”
“Easily absorbed”
“It also has a noticeable scent”
“gives a natural glow”
“Fine texture”
What buyers complain about
“Skin irritation”
“Not very hydrating”
“the stickiness remained”
“drying on skin”
“Smells disgusting”
“Damage my skin”
“Expensive”
“Too pink”
“Unusual texture”
“Does not work on wrinkles”
Top return reasons
Common questions
- Is loreal face cream profitable to sell on Amazon United Kingdom?
- The niche generates £190K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the loreal face cream niche?
- 4 brands and 364 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loreal face cream?
- Top complaints mined from reviews: Allergies, Moist/Dry, Adhesion/Stickiness. The return rate is 0.0%.
- When does demand for loreal face cream peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the loreal face cream niche?
- Listings span £3.46–£13.97; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 4,864 reviews — the moat a new listing must climb.