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Loreal Face Cream

Fail

The top 5 brands take 100% of clicks, so Loreal Face Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£190K/yr351K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
41%top-5 click share · 4 brands · 364 sellers

Flapen Score

Loreal Face Cream against its category

The dotted line is the Beauty average. Past it, Loreal Face Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Face Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loreal Face Cream 351K times last year and spent an estimated £190K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
7.0%
Market size, estimated
£190Ka year
Peak month
October1.6× the quietest month
Top search term
loreal face cream81K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £3.46 to £13.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.71 that is £6K to £8K a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£3.46–£13.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Face. It carries 4,864 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#222in Face
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,864per listing
Listings tracked
34

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Loreal Face Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

364

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 88%

Open market

0%

  • Brand 186%
  • Brand 213%
  • Brand 31%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Loreal Face Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Loreal Face Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal face cream81K/yr
  • loreal moisturiser for women40K/yr
  • revitalift day cream32K/yr
  • loreal moisturiser25K/yr
  • loreal day cream22K/yr
  • loreal revitalift day cream19K/yr
  • loreal cream20K/yr
  • loreal hydra genius aloe water18K/yr
  • loreal face cream for women22K/yr
  • loreal collagen face cream13K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Face Cream

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Skin irritation”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Loreal Face Cream questions

Answered from the same tracked data.