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Loreal Age Perfect

Fail

The top 5 brands take 98% of clicks, so Loreal Age Perfect is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£170K/yr229K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
42%top-5 click share · 8 brands · 410 sellers

Flapen Score

Loreal Age Perfect against its category

The dotted line is the Beauty average. Past it, Loreal Age Perfect is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Age Perfect market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loreal Age Perfect 229K times last year and spent an estimated £170K. The top 5 brands take 98% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
9.7%
Market size, estimated
£170Ka year
Peak month
September2.2× the quietest month
Top search term
loreal age perfect45K searches a year

02 · Price

A sale here is worth £7.64.

Listings sell for £7.64 on average, from £1.67 to £21.43. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.64 that is £4K to £6K a year per listing.

Average price
£7.64under the $15 to $100 sweet spot
Price range
£1.67–£21.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #188 within Face. It carries 3,289 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
95%
Out of stock, average day
1.0%
Average rank
#188in Face
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,289per listing
Listings tracked
43

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Loreal Age Perfect products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

410

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

2%

  • Brand 176%
  • Brand 217%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Loreal Age Perfect search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.2×

Search terms

Top Loreal Age Perfect search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal age perfect45K/yr
  • loreal age perfect day cream28K/yr
  • loreal toner22K/yr
  • age perfect day cream21K/yr
  • cleanser and toner set27K/yr
  • nivea cleanser17K/yr
  • loreal toner for face10K/yr
  • nivea cleanser and toner 2 in 18K/yr
  • age perfect11K/yr
  • age perfect collagen expert day cream5K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Age Perfect

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
12%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Skin irritation”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Loreal Age Perfect questions

Answered from the same tracked data.