Loofah
MaybeAn estimated 0.1% of orders come back. But prices span $1.56–$11.71, mostly outside the sweet spot, so Loofah is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,481 Beauty niches · +13 vs the category median of 4760
- Market size
- £528K/yr872K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 46%top-5 click share · 30 brands · 36 sellers
Flapen Score
Loofah against its category
The dotted line is the Beauty average. Past it, Loofah is stronger. Inside it, weaker.
Market
The Loofah market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loofah 872K times last year and spent an estimated £528K. The top 5 brands take 50% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 872K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £528K a year.
- Searches, last 12 months
- 872K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £528Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- loofah300K searches a year
02 · Price
A sale here is worth £5.65.
Listings sell for £5.65 on average, from £1.56 to £11.71. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £5.65 that is £14K to £17K a year per listing.
- Average price
- £5.65under the $15 to $100 sweet spot
- Price range
- £1.56–£11.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #32 within Bath & Body. It carries 1,663 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #32in Bath & Body
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,663per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Loofah products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
36
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
46%
Top 20: 83%
Open market
46%
- Brand 118%
- Brand 211%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Loofah search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Loofah search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loofah300K/yr
- shower puff114K/yr
- shower scrunchie56K/yr
- shower loofah52K/yr
- loofah sponge55K/yr
- body puff36K/yr
- shower scrub34K/yr
- loofa30K/yr
- shower puffs for body28K/yr
- natural loofah24K/yr
Reviews and returns
What reviews say buyers love and hate about Loofah
We read the reviews and the return reasons for every product selling here.
“Extremely small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loofah questions
Answered from the same tracked data.









