Long Blonde Wig

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-15.5%

Conversion, latest week

2.3%

Market size, estimated

£57Ka year

Peak month

October8.0× the quietest month

Top search term

long blonde wig26K searches a year

Listings sell for £13.99 on average, from £5.12 to £45.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.99 that is £0 to £1K a year per listing.

Average price

£13.99under the $15 to $100 sweet spot

Price range

£5.12–£45.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

5.0%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #417 within Hair Extensions, Wigs & Accessories. It carries 1,650 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

9.4%

Average rank

#417in Hair Extensions, Wigs & Accessories

Average rating

3.99 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,650per listing

Listings tracked

108

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months