Is liquid latex profitable to sell on Amazon United Kingdom?

The niche generates £69K/yr across 14 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (40/100).

How competitive is the liquid latex niche?

9 brands and 11 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in liquid latex?

Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for liquid latex peak?

Demand peaks in Oct–Nov; the busiest month runs 14.7× the quietest.

What does it cost to enter the liquid latex niche?

Listings span £2.68–£16.33; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 1,386 reviews — the moat a new listing must climb.

liquid latex

Skip it

Prices mostly outside the sweet spot ($2.68–$16.33) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,385.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.59

avg listing price — sweet spot $15–$100

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£69K

£69K/yr · 99K searches

Price range

Bad£2.68–£16.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, liquid latex is a £69K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

liquid latex market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £86K–£107K; units × avg price
Conversion rate: 8.1%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 16.1%
Avg brand age: 66 months
Avg seller age: 213 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Trustleaf36%
Mysense31%
Moon Terror13%
GO HO10%
CHASPA3%
Fright Fest2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 14.7×

Open Trend

Top liquid latex search terms

liquid latex48K/yr -2.8%8.1% conv.
liquid latex sfx makeup45K/yr +0.1%9.0% conv.
liquid latex makeup6K/yr -39.0%7.3% conv.

All search terms

Top liquid latex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mysense Liquid Latex SFX Makeup Halloween Moster Zombie Special Effects Makeup For Scar Cut Wound Peeling Skin Wrinkes Stipples Burns Blisters Light FleshNude) 30ml

Mysense£5.684.4★269 rev

Trustleaf 1 litre Liquid Latex Dipping Rubber for Mould Making/Casting/SFX... (1 Litre)

Trustleaf£11.204.5★1,428 rev

GO HO Liquid Latex SFX Makeup Halloween Moster Zombie Special Effects Makeup For Scar Cut Wound Peeling Skin Wrinkes Stipples Burns Blisters Light Flesh(Nude) 60ml

GO HO£7.204.4★269 rev

Trustleaf 500ml Liquid Latex Dipping Rubber for Mould Making/Casting/SFX... (500ml)

Trustleaf£9.024.5★1,428 rev

Moon Terror Pro Liquid Latex sfx Makeup | 50ml | SFX Make up for Halloween works with Fake Blood & Face Paint | Special Effects Make up

Moon Terror£4.474.4★446 rev

Newest

by launch date

Bowitzki Fake Blood & Liquid Latex Kit Pro SFX Makeup Set with 50ml Dark Fake Blood 50ml Fresh Spray Blood 2pcs Liquid Latex Coagulated Blood Sponge & Spatula for Halloween Cosplay

Bowitzki£12.5335 rev

1y ago

1 Litre Prevulcanised Liquid Latex Dipping Rubber Mold Mould Making/Masks/Casts/SFX

Trustleaf£12.44118 rev

3y ago

Mysense Liquid Latex Scar Wax SFX Makeup Kit for Fake Scars Wounds Burns With 6 Color Bruise Wheel Face Body Paint Stage Blood Coagulated Blood Gel and Spatula Sponges Q-tips

Mysense£16.33628 rev

3y ago

Mysense Liquid Latex SFX Makeup Halloween Moster Zombie Special Effects Makeup For Scar Cut Wound Peeling Skin Wrinkes Stipples Burns Blisters Light FleshNude) 30ml

Mysense£5.68269 rev

4y ago

GO HO Liquid Latex SFX Makeup Halloween Moster Zombie Special Effects Makeup For Scar Cut Wound Peeling Skin Wrinkes Stipples Burns Blisters Light Flesh(Nude) 60ml

GO HO£7.20269 rev

4y ago

What buyers say about liquid latex

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Easy to use”

Advertised Vs Actual Product17%

“Exactly as its advertised perfect for halloween”

Value For Money13%

“Great price”

Size-Overall6%

“good product, good value for large quantity”

Quality-Overall6%

“Good product”

Flexibility6%

“The quality, flexibility, and consistency of this product are excellent, which is why it has become my preferred latex”

Allergies4%

“I am not allergic to liquid latex”

Texture/Consistency-Overall4%

“It's a good liquid consistency not being too thick”

What buyers complain about

Smell15%

“The product smelled horribly of ammonia this time”

Quality-Overall11%

“Poor quality”

Advertised Vs Actual Product11%

“Is what it is. As it says on the bottle, liquid latex”

Leak-Proof11%

“Leakage”

Moist/Dry9%

“Wont dry clear and literally BURNS”

Material Quality6%

“Im genuinely disappointed because its a key material in my work”

Ease Of Application6%

“was a thick glob so not easy to apply”

Ease Of Use4%

“it hard to work with”

Functionality-Overall4%

“Didn't cure”

Adhesion/Stickiness4%

“I used this product a few years ago to seal the bottom of a campervan carpet, it was fantastic then, this batch, not at all, I'm left with a sticky carpet which I am now going to have to line with something else otherwise it will stick to the campervan floor”

Top return reasons

Size-Overall19%

Functionality-Overall13%

Material Quality13%

Defective Material/Parts9%

Color6%

Thickness6%

Moist/Dry6%

Compatibility-Overall6%