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Liquid Latex

prices mostly outside the sweet spot ($2.68–$16.33) — Liquid Latex doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

Market size 17Growth 23Conversion 79Competition 22Returns 95Price range 10Avg price 24Brand share 18Review moat 53Quality gap 72
This niche Category average · 2,481 niches

Is Liquid Latex profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquid Latex is a £69K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Liquid Latex: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.5% over the last 90 days and 8.1% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr13K
Search volume / yr-3.5%99K
Conversion rate8.1%
Avg price£8.59

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 11
Top-5 product click share74%
Open market7%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews1,386

Top Liquid Latex products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

5%

  • Trustleaf36%
  • Mysense31%
  • Moon Terror13%
  • GO HO10%
  • CHASPA3%
  • Fright Fest2%
  • Open — no brand owns it (3 brands, 5%)

Liquid Latex demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR8.1%Products14Brands9Top 5 Brands93%OOS Rate16.1%Rating4.3★Reviews1,386Avg BSR#119
20K15KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 14.7×

Top Liquid Latex search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liquid latex48K/yr
  • liquid latex sfx makeup45K/yr
  • liquid latex makeup6K/yr

What reviews say buyers love and hate about Liquid Latex

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Ease Of Use17%

Easy to use

Advertised Vs Actual Product17%

Exactly as its advertised perfect for halloween

Value For Money13%

Great price

Size-Overall6%

good product, good value for large quantity

Quality-Overall6%

Good product

What buyers complain about

80% of reviews
Smell15%

The product smelled horribly of ammonia this time

Quality-Overall11%

Poor quality

Advertised Vs Actual Product11%

Is what it is. As it says on the bottle, liquid latex

Leak-Proof11%

Leakage

Moist/Dry9%

Wont dry clear and literally BURNS

Liquid Latex return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
19%
2Functionality-Overall
13%
3Material Quality
13%
4Defective Material/Parts
9%
5Color
6%

Common Liquid Latex questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquid Latex 40/100 on Amazon United Kingdom — Skip it. The niche generates £69K/yr across 14 tracked products. Search demand moved -3.5% over the last 90 days.
Search demand for Liquid Latex on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 14.7× the quietest.