Liquid Eyeshadow
prices mostly outside the sweet spot ($3.06–$10.90) — Liquid Eyeshadow doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Liquid Eyeshadow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Liquid Eyeshadow is a £27K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 40/100.
Liquid Eyeshadow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.3% over the last 90 days and 2.2% of searches end in a purchase.
£27K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 30 products
Top Liquid Eyeshadow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Liquid Metallic Eyeshadow High-impact Eyeshadow With A Metallic Finish Long-Lasting Gel-Based Formula Quick Drying Moon
- Price
- £4.93
- Rating
- 4.3/5
- Reviews
- 10,943
- Age
- 5y ago
e.l.f. Cosmetics Bite-Size Eyeshadow 4 Ultra-Pigmented Matte & Shimmer Shades Creamy & Blendable Powder Formulas Acai You 0.12 Oz (3.5g)
- Price
- £4.54
- Rating
- 4.3/5
- Reviews
- 17,488
- Age
- 4y ago
e.l.f. Perfect 10 Eyeshadow Palette Ten Ultra-pigmented Neutral Shades Blendable Formula Vegan & Cruelty-free Need It Nude (Packaging May Vary)
- Price
- £8.69
- Rating
- 4.5/5
- Reviews
- 4,826
- Age
- 3y ago
e.l.f. Fine as Fleck Glitter Eyeshadow Long-Lasting Sheer Eye Makeup with a Shimmer Finish Soft Smooth Formula Vegan & Cruelty-Free Champagne Showers
- Price
- £5.27
- Rating
- 4.4/5
- Reviews
- 2,073
- Age
- 1y ago
e.l.f. Liquid Metallic Eyeshadow High-impact Eyeshadow With A Metallic Finish Long-Lasting Gel-Based Formula Quick Drying Little Dipper
- Price
- £5.23
- Rating
- 4.3/5
- Reviews
- 10,943
- Age
- 5y ago
Trending
90-day click momentume.l.f. Cosmetics Bite-Size Eyeshadow 4 Ultra-Pigmented Matte & Shimmer Shades Creamy & Blendable Powder Formulas Acai You 0.12 Oz (3.5g)
- Price
- £4.54
- Rating
- 4.3/5
- Reviews
- 17,488
- Age
- 4y ago
Rimmel London WonderCloud Liquid Eyeshadow 008 Thunder Grey
- Price
- £3.93
- Rating
- 4.0/5
- Reviews
- 1,250
- Age
- 5y ago
Erinde 8PCS Neutral Liquid Eyeshadow Set High Pigmented Soft Matte Eye Shadow Longwear Waterproof Creamy Liquid Eyeshadows for Women Smooth Blendable Natural Smokey Eye Makeup
- Price
- £7.48
- Rating
- 3.5/5
- Reviews
- 42
- Age
- 9mo ago
3INA MAKEUP - The 24H Color Liquid Eyeshadow 532 - Golden brown Liquid Eyeshadow - 24H Long-Wearing Waterproof Formula
- Price
- £4.56
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 1y ago
KIKO Milano Long Lasting Liquid Eyeshadow 06 | Long-Lasting Liquid Eyeshadow
- Price
- £7.90
- Rating
- 4.2/5
- Reviews
- 641
- Age
- 5y ago
Newest
by launch dateErinde 8PCS Neutral Liquid Eyeshadow Set High Pigmented Soft Matte Eye Shadow Longwear Waterproof Creamy Liquid Eyeshadows for Women Smooth Blendable Natural Smokey Eye Makeup
- Price
- £7.48
- Rating
- 3.5/5
- Reviews
- 42
- Age
- 9mo ago
Maybelline Shadow Drip Eye Tint Liquid Eye Shadow Up to 16HR Long Wear Easy Blend Lumious Shimmer Weightless Feel & Long Lasting Finish Shade: Amethyst
- Price
- £5.19
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 9mo ago
3INA MAKEUP - The 24H Color Liquid Eyeshadow 532 - Golden brown Liquid Eyeshadow - 24H Long-Wearing Waterproof Formula
- Price
- £4.56
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 1y ago
Long Lasting Waterproof Liquid Matte Eyeshadow In Neutral Nude Brown - Velvet Cream Eyeshadow Makeup
- Price
- £3.27
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago
e.l.f. Fine as Fleck Glitter Eyeshadow Long-Lasting Sheer Eye Makeup with a Shimmer Finish Soft Smooth Formula Vegan & Cruelty-Free Champagne Showers
- Price
- £5.27
- Rating
- 4.4/5
- Reviews
- 2,073
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
96
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
10%
- e.l.f.72%
- Rimmel5%
- Max Factor4%
- NatrLuxe3%
- LANGMANNI3%
- Erinde2%
- Open — no brand owns it (7 brands, 10%)
Liquid Eyeshadow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Liquid Eyeshadow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- liquid eyeshadow71K/yr
- elf eyeshadow74K/yr
- elf eyeshadow palette19K/yr
- elf liquid eyeshadow14K/yr
- elf eye shadow9K/yr
- liquid eye shadow5K/yr
- elf glitter eyeshadow6K/yr
- elf eye4K/yr
- armani eye tint5K/yr
What reviews say buyers love and hate about Liquid Eyeshadow
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Good neutral colours”
“Good value”
“Really pleased with this eyeshadow”
“Lasts all day”
“Definitely brightens”
What buyers complain about
53% of reviews“Not quite the colour pictured”
“A bit dry”
“Poor quality”
“needs so much pressure it feels like it might break it”
“Quite expensive for those reasons”
Liquid Eyeshadow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Liquid Eyeshadow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
