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Liquid Eyeshadow

Fail

Prices span $3.06–$10.90, mostly outside the sweet spot, so Liquid Eyeshadow is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£27K/yr206K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
49%top-5 click share · 13 brands · 96 sellers

Flapen Score

Liquid Eyeshadow against its category

The dotted line is the Beauty average. Past it, Liquid Eyeshadow is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Eyeshadow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Eyeshadow 206K times last year and spent an estimated £27K. The top 5 brands take 88% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
2.2%
Market size, estimated
£27Ka year
Top search term
liquid eyeshadow71K searches a year

02 · Price

A sale here is worth £6.00.

Listings sell for £6.00 on average, from £3.06 to £10.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.00 that is £600 to £2K a year per listing.

Average price
£6.00under the $15 to $100 sweet spot
Price range
£3.06–£10.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£600–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #119 within Make-up. It carries 4,375 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
1.1%
Average rank
#119in Make-up
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,375per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Liquid Eyeshadow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

96

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

10%

  • Brand 172%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 10%)

Demand

Liquid Eyeshadow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Liquid Eyeshadow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid eyeshadow71K/yr
  • elf eyeshadow74K/yr
  • elf eyeshadow palette19K/yr
  • elf liquid eyeshadow14K/yr
  • elf eye shadow9K/yr
  • liquid eye shadow5K/yr
  • elf glitter eyeshadow6K/yr
  • elf eye4K/yr
  • armani eye tint5K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Eyeshadow

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
9%of negative reviews mention “Color”
0.1%of orders come back
“Not quite the colour pictured”
A buyer, on “Color”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Liquid Eyeshadow questions

Answered from the same tracked data.