Liquid Eyeshadow
FailPrices span $3.06–$10.90, mostly outside the sweet spot, so Liquid Eyeshadow is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £27K/yr206K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 96 sellers
Flapen Score
Liquid Eyeshadow against its category
The dotted line is the Beauty average. Past it, Liquid Eyeshadow is stronger. Inside it, weaker.
Market
The Liquid Eyeshadow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Liquid Eyeshadow 206K times last year and spent an estimated £27K. The top 5 brands take 88% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £27Ka year
- Top search term
- liquid eyeshadow71K searches a year
02 · Price
A sale here is worth £6.00.
Listings sell for £6.00 on average, from £3.06 to £10.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.00 that is £600 to £2K a year per listing.
- Average price
- £6.00under the $15 to $100 sweet spot
- Price range
- £3.06–£10.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £600–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #119 within Make-up. It carries 4,375 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 93%
- Out of stock, average day
- 1.1%
- Average rank
- #119in Make-up
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,375per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Liquid Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Liquid Metallic Eyeshadow High-impact Eyeshadow With A Metallic Finish Long-Lasting Gel-Based Formula Quick Drying Moon
- Price
- £4.93
- Rating
- 4.3/5
- Reviews
- 10,943
- Age
- 5y ago

e.l.f. Cosmetics Bite-Size Eyeshadow 4 Ultra-Pigmented Matte & Shimmer Shades Creamy & Blendable Powder Formulas Acai You 0.12 Oz (3.5g)
- Price
- £4.54
- Rating
- 4.3/5
- Reviews
- 17,488
- Age
- 4y ago

e.l.f. Perfect 10 Eyeshadow Palette Ten Ultra-pigmented Neutral Shades Blendable Formula Vegan & Cruelty-free Need It Nude (Packaging May Vary)
- Price
- £8.69
- Rating
- 4.5/5
- Reviews
- 4,826
- Age
- 3y ago

e.l.f. Fine as Fleck Glitter Eyeshadow Long-Lasting Sheer Eye Makeup with a Shimmer Finish Soft Smooth Formula Vegan & Cruelty-Free Champagne Showers
- Price
- £5.27
- Rating
- 4.4/5
- Reviews
- 2,073
- Age
- 1y ago

e.l.f. Liquid Metallic Eyeshadow High-impact Eyeshadow With A Metallic Finish Long-Lasting Gel-Based Formula Quick Drying Little Dipper
- Price
- £5.23
- Rating
- 4.3/5
- Reviews
- 10,943
- Age
- 5y ago
Trending
estimated 90-day click momentum
e.l.f. Cosmetics Bite-Size Eyeshadow 4 Ultra-Pigmented Matte & Shimmer Shades Creamy & Blendable Powder Formulas Acai You 0.12 Oz (3.5g)
- Price
- £4.54
- Rating
- 4.3/5
- Reviews
- 17,488
- Age
- 4y ago

Rimmel London WonderCloud Liquid Eyeshadow 008 Thunder Grey
- Price
- £3.93
- Rating
- 4.0/5
- Reviews
- 1,250
- Age
- 5y ago

Erinde 8PCS Neutral Liquid Eyeshadow Set High Pigmented Soft Matte Eye Shadow Longwear Waterproof Creamy Liquid Eyeshadows for Women Smooth Blendable Natural Smokey Eye Makeup
- Price
- £7.48
- Rating
- 3.5/5
- Reviews
- 42
- Age
- 9mo ago

3INA MAKEUP - The 24H Color Liquid Eyeshadow 532 - Golden brown Liquid Eyeshadow - 24H Long-Wearing Waterproof Formula
- Price
- £4.56
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 1y ago

KIKO Milano Long Lasting Liquid Eyeshadow 06 | Long-Lasting Liquid Eyeshadow
- Price
- £7.90
- Rating
- 4.2/5
- Reviews
- 641
- Age
- 5y ago
Newest
by launch date
Erinde 8PCS Neutral Liquid Eyeshadow Set High Pigmented Soft Matte Eye Shadow Longwear Waterproof Creamy Liquid Eyeshadows for Women Smooth Blendable Natural Smokey Eye Makeup
- Price
- £7.48
- Rating
- 3.5/5
- Reviews
- 42
- Age
- 9mo ago

Maybelline Shadow Drip Eye Tint Liquid Eye Shadow Up to 16HR Long Wear Easy Blend Lumious Shimmer Weightless Feel & Long Lasting Finish Shade: Amethyst
- Price
- £5.19
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 9mo ago

3INA MAKEUP - The 24H Color Liquid Eyeshadow 532 - Golden brown Liquid Eyeshadow - 24H Long-Wearing Waterproof Formula
- Price
- £4.56
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 1y ago

Long Lasting Waterproof Liquid Matte Eyeshadow In Neutral Nude Brown - Velvet Cream Eyeshadow Makeup
- Price
- £3.27
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago

e.l.f. Fine as Fleck Glitter Eyeshadow Long-Lasting Sheer Eye Makeup with a Shimmer Finish Soft Smooth Formula Vegan & Cruelty-Free Champagne Showers
- Price
- £5.27
- Rating
- 4.4/5
- Reviews
- 2,073
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
96
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 88%
Open market
10%
- e.l.f.72%
- Rimmel5%
- Max Factor4%
- NatrLuxe3%
- LANGMANNI3%
- Erinde2%
- Open — no brand owns it (7 brands, 10%)
Demand
Liquid Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6× · 8 of 12 months tracked
Search terms
Top Liquid Eyeshadow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liquid eyeshadow71K/yr
- elf eyeshadow74K/yr
- elf eyeshadow palette19K/yr
- elf liquid eyeshadow14K/yr
- elf eye shadow9K/yr
- liquid eye shadow5K/yr
- elf glitter eyeshadow6K/yr
- elf eye4K/yr
- armani eye tint5K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Not quite the colour pictured”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









