Liquid Blush
prices mostly outside the sweet spot ($2.43–$6.53) — Liquid Blush doesn't clear our bar today.
Flapen Score
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Is Liquid Blush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Liquid Blush is a £69K/yr Amazon United Kingdom market (453K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.
Liquid Blush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.3% over the last 90 days and 3.3% of searches end in a purchase.
£69K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Liquid Blush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Camo Liquid Blush Long-Lasting Liquid Blush For High-Pigment Colour Creates A Soft Dewy Finish Vegan & Cruelty-Free Dusty Rosé
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 14,657
- Age
- 2y ago
e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee
- Price
- £5.06
- Rating
- 4.5/5
- Reviews
- 14,657
- Age
- 1y ago
e.l.f. Monochromatic Multi-Stick Blush Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rosé 5g
- Price
- £4.88
- Rating
- 4.3/5
- Reviews
- 86,040
- Age
- 7y ago
Makeup Revolution Superdewy Liquid Blusher Flushing For You 15 ml
- Price
- £3.35
- Rating
- 4.2/5
- Reviews
- 4,259
- Age
- 4y ago
e.l.f. Halo Glow Blush Beauty Wand Liquid Blush Wand For Radiant Flushed Cheeks Infused With Squalane Vegan & Cruelty-free Rosé You Slay
- Price
- £5.71
- Rating
- 4.5/5
- Reviews
- 5,337
- Age
- 3y ago
Trending
90-day click momentum
e.l.f. Primer-Infused Blush Long-Lasting & Budge-Free Makeup Lightweight Feel & Medium Coverage Vegan & Cruelty-Free Always Tempting
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 6,836
- Age
- 2y ago
MUA Makeup Academy Beauty Balm Multi-Use Face Balm for Cheeks Lips & Eyes Rouge Noir - Vegan & Cruelty Free
- Price
- £3.20
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 7mo ago
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 11mo ago
e.l.f. Monochromatic Multi-Stick Blush Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rosé 5g
- Price
- £4.88
- Rating
- 4.3/5
- Reviews
- 86,040
- Age
- 7y ago
e.l.f. Camo Liquid Blush Long-Lasting Liquid Blush For High-Pigment Colour Creates A Soft Dewy Finish Vegan & Cruelty-Free Comin In Hot Pink
- Price
- £5.63
- Rating
- 4.5/5
- Reviews
- 14,657
- Age
- 2y ago
Newest
by launch dateMUA Makeup Academy Beauty Balm Multi-Use Face Balm for Cheeks Lips & Eyes Rouge Noir - Vegan & Cruelty Free
- Price
- £3.20
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 7mo ago
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 11mo ago
MUA Makeup Academy Blushed Liquid Cream Blusher Highly Pigmented for Cheeks & Lips Dusky Rose 10ml - Vegan & Cruelty Free
- Price
- £2.43
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
- Price
- £4.66
- Rating
- 4.3/5
- Reviews
- 8,438
- Age
- 1y ago
MUA Makeup Academy Satin Sheen Lip Stylo Lipstick Heroic Vegan & Cruelty Free
- Price
- £2.80
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
82
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
2%
- e.l.f.74%
- MUA11%
- Revolution Beauty London6%
- ZDHSOY4%
- MCoBeauty2%
- Max Factor2%
- Open — no brand owns it (1 brand, 2%)
Liquid Blush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Liquid Blush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- liquid blush157K/yr
- elf blush95K/yr
- mua makeup47K/yr
- mua25K/yr
- elf blusher25K/yr
- liquid blusher for cheeks21K/yr
- elf liquid blush20K/yr
- elf camo liquid blush13K/yr
- blush liquid14K/yr
- elf cream blush8K/yr
What reviews say buyers love and hate about Liquid Blush
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Amazing colour”
“Good price”
“Lovely product and nice summer colour”
“Smooth application”
“Lasts all day”
What buyers complain about
77% of reviews“Different Colour”
“Broken”
“It does dry your lips out”
“Does not work”
“OPENED AND USED PRODUCT”
Liquid Blush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Liquid Blush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
