liquid blush
Skip itPrices mostly outside the sweet spot ($2.43–$6.53) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Review moat
Bad10,709.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£69K£69K/yr · 453K searches
Avg price
Bad£4.55avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£2.43–£6.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, liquid blush is a £69K/yr Amazon United Kingdom market (453K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
liquid blush market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £68K–£91K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
82
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
2%
- e.l.f.74%
- MUA11%
- Revolution Beauty London6%
- ZDHSOY4%
- MCoBeauty2%
- Max Factor2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top liquid blush search terms
- liquid blush157K/yr
- elf blush95K/yr
- mua makeup47K/yr
- mua25K/yr
- elf blusher25K/yr
- liquid blusher for cheeks21K/yr
- elf liquid blush20K/yr
- elf camo liquid blush13K/yr
- blush liquid14K/yr
- elf cream blush8K/yr
Top liquid blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Camo Liquid Blush Long-Lasting Liquid Blush For High-Pigment Colour Creates A Soft Dewy Finish Vegan & Cruelty-Free Dusty Rosé
e.l.f.£5.274.5★14,657 rev
e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee
e.l.f.£5.064.5★14,657 rev
e.l.f. Monochromatic Multi-Stick Blush Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rosé 5g
e.l.f.£4.884.3★86,040 rev
Makeup Revolution Superdewy Liquid Blusher Flushing For You 15 ml
Revolution Beauty London£3.354.2★4,259 rev
e.l.f. Halo Glow Blush Beauty Wand Liquid Blush Wand For Radiant Flushed Cheeks Infused With Squalane Vegan & Cruelty-free Rosé You Slay
e.l.f.£5.714.5★5,337 rev
Newest
by launch date
MUA Makeup Academy Beauty Balm Multi-Use Face Balm for Cheeks Lips & Eyes Rouge Noir - Vegan & Cruelty Free
MUA£3.2093 rev
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
MCoBeauty£4.85217 rev
MUA Makeup Academy Blushed Liquid Cream Blusher Highly Pigmented for Cheeks & Lips Dusky Rose 10ml - Vegan & Cruelty Free
MUA£2.43409 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.£4.668,438 rev
MUA Makeup Academy Satin Sheen Lip Stylo Lipstick Heroic Vegan & Cruelty Free
MUA£2.8088 rev
Trending
90-day click momentum
e.l.f. Primer-Infused Blush Long-Lasting & Budge-Free Makeup Lightweight Feel & Medium Coverage Vegan & Cruelty-Free Always Tempting
e.l.f.£6.534.5★
MUA Makeup Academy Beauty Balm Multi-Use Face Balm for Cheeks Lips & Eyes Rouge Noir - Vegan & Cruelty Free
MUA£3.204.3★
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
MCoBeauty£4.854.4★
e.l.f. Monochromatic Multi-Stick Blush Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rosé 5g
e.l.f.£4.884.3★
e.l.f. Camo Liquid Blush Long-Lasting Liquid Blush For High-Pigment Colour Creates A Soft Dewy Finish Vegan & Cruelty-Free Comin In Hot Pink
e.l.f.£5.634.5★
What buyers say about liquid blush
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colour”
“Good price”
“Lovely product and nice summer colour”
“Smooth application”
“Lasts all day”
“Really like this, nice and bright, stays put all day”
“Nice smooth product blends well with the matching brush”
“Perfect buildable cream blush for my beutral to cool tone skin”
“Ease of use”
“As described”
What buyers complain about
“Different Colour”
“Broken”
“It does dry your lips out”
“Does not work”
“OPENED AND USED PRODUCT”
“Not brilliant leaves a nice lip stain”
“waste money”
“Little tough to blend”
“my skin changing from very oily to quite dry”
“small”
Top return reasons
Common questions
- Is liquid blush profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the liquid blush niche?
- 7 brands and 82 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in liquid blush?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.1%.
- When does demand for liquid blush peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the liquid blush niche?
- Listings span £2.43–£6.53; the average listing price is £4.55 (sweet spot $15–$100). The average incumbent carries 10,710 reviews — the moat a new listing must climb.