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Liquid Blush

Fail

Prices span $2.43–$6.53, mostly outside the sweet spot, so Liquid Blush is a Fail.

Flapen Score
35
35 / 100
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Market size
£69K/yr453K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
62%top-5 click share · 7 brands · 82 sellers

Flapen Score

Liquid Blush against its category

The dotted line is the Beauty average. Past it, Liquid Blush is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Blush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Blush 453K times last year and spent an estimated £69K. The top 5 brands take 97% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
453K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
3.3%
Market size, estimated
£69Ka year
Peak month
December1.4× the quietest month
Top search term
liquid blush157K searches a year

02 · Price

A sale here is worth £4.55.

Listings sell for £4.55 on average, from £2.43 to £6.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.55 that is £3K to £5K a year per listing.

Average price
£4.55under the $15 to $100 sweet spot
Price range
£2.43–£6.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Make-up. It carries 10,710 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Make-up
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,710per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Liquid Blush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

82

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • Brand 174%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Liquid Blush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Liquid Blush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid blush157K/yr
  • elf blush95K/yr
  • mua makeup47K/yr
  • mua25K/yr
  • elf blusher25K/yr
  • liquid blusher for cheeks21K/yr
  • elf liquid blush20K/yr
  • elf camo liquid blush13K/yr
  • blush liquid14K/yr
  • elf cream blush8K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Blush

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Color”
31%of negative reviews mention “Color”
0.1%of orders come back
“Different Colour”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liquid Blush questions

Answered from the same tracked data.