lipstick sets
Skip itPrices mostly outside the sweet spot ($4.17–$10.31) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,233.28avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.70avg listing price — sweet spot $15–$100
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 275K searches
Price range
Bad£4.17–£10.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lipstick sets is a £40K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lipstick sets market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £46K–£62K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 8.1%
- Avg brand age
- 34 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
48
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
10%
- Kiko Milano72%
- LANGMANNI5%
- Revolution Pro4%
- Nestmuse4%
- Beliky Girl3%
- Newvenper2%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top lipstick sets search terms
- kiko lipstick79K/yr
- lipstick set92K/yr
- kiko milano lipstick34K/yr
- lipstick sets for women30K/yr
- lip stick set7K/yr
- lipstick sets6K/yr
- makeup lipstick5K/yr
- matte lipstick set4K/yr
- matte lip gloss4K/yr
- lipstick gift set8K/yr
Top lipstick sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish
Kiko Milano£5.224.4★13,126 rev
KIKO Milano Unlimited Stylo 03 | Long-Lasting 10-Hour Hold Creamy Lipstick
Kiko Milano£8.384.2★3,499 rev
KIKO Milano Coloured Balm 06 | Coloured Moisturizing Lip Balm With A Pleasant Fruity Aroma
Kiko Milano£5.344.5★5,714 rev
KIKO Milano Smart Fusion Lip Set 03 Lip Kit With 3 Radiant-Finish Lipsticks
Kiko Milano£8.784.6★435 rev
KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
Kiko Milano£9.964.4★11,986 rev
Newest
by launch date
6 Colors Nude Lipstick Makeup Set - Velvet Matte Long-Lasting Waterproof Non-Stick Cup Not Fade Pink Lip Gloss Red Lipstick Makeup Set Gift Kit For Women (6 Colors Lipstick Set)
Nestmuse£5.9112 rev
KIKO Milano 3D Hydra Lip Stylo 05 - Hydrating Lipstick with Radiant Glossy Finish Creamy Lip Stick with Long Lasting Comfort Moisturising Lipsticks by KIKO Milano Makeup
Kiko Milano£8.88488 rev
LANGMANNI 10 Colors Sparkling Lipstick Set With Angled Tip | Diamond-Reflective Shimmer & Long Lasting Gloss | Smooth Glow Lip Color Sticks Gift-Ready for Women Girls
LANGMANNI£8.1949 rev
LANGMANNI 12Colors Velvet Matte Lipstick Set Nude to Bold Shades | High Pigment & Non-Drying | Creamy Lip Color Sticks With Angled Tip in Premium Gift Box for Women
LANGMANNI£8.2746 rev
KIKO Milano Jelly Stylo 509 Wet Look Finish Glossy Lipstick
Kiko Milano£7.45833 rev
Trending
90-day click momentum
KIKO Milano Unlimited Double Touch 131 | Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
Kiko Milano£10.284.4★
KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
Kiko Milano£9.964.4★
KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish
Kiko Milano£5.224.4★
KIKO Milano 3D Hydra Lip Stylo 05 - Hydrating Lipstick with Radiant Glossy Finish Creamy Lip Stick with Long Lasting Comfort Moisturising Lipsticks by KIKO Milano Makeup
Kiko Milano£8.884.2★
KIKO Milano Unlimited Double Touch 121 | Liquid lipstick with a bright finish in a two-step application. Lasts up to 12 hours. No-transfer base colour
Kiko Milano£10.314.4★
What buyers say about lipstick sets
What buyers praise and complain about, mined from review topics.What buyers love
“Great colours”
“Nice quality and applies easy”
“Great price”
“Smooth feel as it glides on”
“a good moisturiser”
“I remember these being more durable”
“Compact and handy as a gift set”
“Smooth to apply and looks great”
“the texture is smooth”
“Love the size”
What buyers complain about
“a little too light in colour”
“not long lasting”
“Drying”
“Really small”
“It really is rubbish”
“The stickiness is not perfect”
“it wasn't smudge prove”
“Smell awful”
“Waste of money”
“Not as advertised”
Top return reasons
Common questions
- Is lipstick sets profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 40 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the lipstick sets niche?
- 13 brands and 48 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in lipstick sets?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.5%.
- When does demand for lipstick sets peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the lipstick sets niche?
- Listings span £4.17–£10.31; the average listing price is £7.70 (sweet spot $15–$100). The average incumbent carries 4,233 reviews — the moat a new listing must climb.