Lipstick Sets

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months

275K

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

1.9%

Market size, estimated

£40Ka year

Peak month

December3.5× the quietest month

Top search term

kiko lipstick79K searches a year

Listings sell for £7.70 on average, from £4.17 to £10.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.70 that is £0 to £770 a year per listing.

Average price

£7.70under the $15 to $100 sweet spot

Price range

£4.17–£10.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£770

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #181 within Make-up. It carries 4,233 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#181in Make-up

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,233per listing

Listings tracked

40

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months