Lipstick Sets
prices mostly outside the sweet spot ($4.17–$10.31) — Lipstick Sets doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Lipstick Sets profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lipstick Sets is a £40K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Lipstick Sets: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.6% over the last 90 days and 1.9% of searches end in a purchase.
£40K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 40 products
Top Lipstick Sets products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 13,126
- Age
- 1y ago
KIKO Milano Unlimited Stylo 03 | Long-Lasting 10-Hour Hold Creamy Lipstick
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 3,499
- Age
- 3y ago
KIKO Milano Coloured Balm 06 | Coloured Moisturizing Lip Balm With A Pleasant Fruity Aroma
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 5,714
- Age
- 4y ago
KIKO Milano Smart Fusion Lip Set 03 Lip Kit With 3 Radiant-Finish Lipsticks
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 2y ago
KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 11,986
- Age
- 2y ago
Trending
90-day click momentum
KIKO Milano Unlimited Double Touch 131 | Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
- Price
- £10.28
- Rating
- 4.4/5
- Reviews
- 11,986
- Age
- 5y ago
KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 11,986
- Age
- 2y ago
KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 13,126
- Age
- 1y ago
KIKO Milano 3D Hydra Lip Stylo 05 - Hydrating Lipstick with Radiant Glossy Finish Creamy Lip Stick with Long Lasting Comfort Moisturising Lipsticks by KIKO Milano Makeup
- Price
- £8.88
- Rating
- 4.2/5
- Reviews
- 488
- Age
- 10mo ago
KIKO Milano Unlimited Double Touch 121 | Liquid lipstick with a bright finish in a two-step application. Lasts up to 12 hours. No-transfer base colour
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 11,986
- Age
- 6y ago
Newest
by launch date
6 Colors Nude Lipstick Makeup Set - Velvet Matte Long-Lasting Waterproof Non-Stick Cup Not Fade Pink Lip Gloss Red Lipstick Makeup Set Gift Kit For Women (6 Colors Lipstick Set)
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 10mo ago
KIKO Milano 3D Hydra Lip Stylo 05 - Hydrating Lipstick with Radiant Glossy Finish Creamy Lip Stick with Long Lasting Comfort Moisturising Lipsticks by KIKO Milano Makeup
- Price
- £8.88
- Rating
- 4.2/5
- Reviews
- 488
- Age
- 10mo ago
LANGMANNI 10 Colors Sparkling Lipstick Set With Angled Tip | Diamond-Reflective Shimmer & Long Lasting Gloss | Smooth Glow Lip Color Sticks Gift-Ready for Women Girls
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 1y ago
LANGMANNI 12Colors Velvet Matte Lipstick Set Nude to Bold Shades | High Pigment & Non-Drying | Creamy Lip Color Sticks With Angled Tip in Premium Gift Box for Women
- Price
- £8.27
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 1y ago
KIKO Milano Jelly Stylo 509 Wet Look Finish Glossy Lipstick
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 833
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
48
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
10%
- Kiko Milano72%
- LANGMANNI5%
- Revolution Pro4%
- Nestmuse4%
- Beliky Girl3%
- Newvenper2%
- Open — no brand owns it (7 brands, 10%)
Lipstick Sets demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top Lipstick Sets search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kiko lipstick79K/yr
- lipstick set92K/yr
- kiko milano lipstick34K/yr
- lipstick sets for women30K/yr
- lip stick set7K/yr
- lipstick sets6K/yr
- makeup lipstick5K/yr
- matte lipstick set4K/yr
- matte lip gloss4K/yr
- lipstick gift set8K/yr
What reviews say buyers love and hate about Lipstick Sets
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great colours”
“Nice quality and applies easy”
“Great price”
“Smooth feel as it glides on”
“a good moisturiser”
What buyers complain about
62% of reviews“a little too light in colour”
“not long lasting”
“Drying”
“Really small”
“It really is rubbish”
Lipstick Sets return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lipstick Sets questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
