Lipstick
prices mostly outside the sweet spot ($2.59–$15.48) — Lipstick doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Lipstick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lipstick is a £286K/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Lipstick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.2% over the last 90 days and 2.5% of searches end in a purchase.
£286K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 48 products
Top Lipstick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel Lasting Finish Lipstick 066 Heather Shimmer Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.00
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 17y ago
Max Factor Lipfinity Long-Lasting Two Step Lipstick - 016 Glowing Pink 4.2g
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 14,912
- Age
- 11y ago
Rimmel Lasting Finish Lipstick 206 Pink-Key-Promise Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 17y ago
Revlon Super Lustrous Lipstick 4.2 g Number 420 Blushed
- Price
- £4.08
- Rating
- 4.4/5
- Reviews
- 17,400
- Age
- 16y ago
Max Factor Colour Elixir Lipstick with Vitamin E Shade Dusky Rose 095
- Price
- £4.52
- Rating
- 4.5/5
- Reviews
- 9,564
- Age
- 7y ago
Trending
90-day click momentum
Maybelline Color Sensational Lipstick - 133 Almond Hustle
- Price
- £3.67
- Rating
- 4.4/5
- Reviews
- 18,030
- Age
- 6y ago
LOréal Paris Color Riche Satin Smooth Lipstick Moisturising Pure Pigment Lip Colour With Omega 3 & Vitamin E 118 French Made
- Price
- £5.80
- Rating
- 4.3/5
- Reviews
- 1,454
- Age
- 5y ago
Rimmel Lasting Finish Lipstick 290 Sunset Rose Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.08
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 2y ago
Super Lustrous Lipstick by Revlon 430 Soft Silver Rose
- Price
- £4.35
- Rating
- 4.4/5
- Reviews
- 27,511
- Age
- 16y ago
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 500 Wine Not
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 3,404
- Age
- 2y ago
Newest
by launch date
MUA Makeup Academy Creamy Matte Lipstick Heartfelt (Nude) Highly Pigmented - Vegan & Cruelty Free (Pack of 1)
- Price
- £2.82
- Rating
- 4.3/5
- Reviews
- 182
- Age
- 1y ago
4pcs Plumping Lipstick Set Plumping Lip Gloss Set Tinted Lip Balm Lip Gloss Set Nude Lipstick Sets for Women Lipstick Long Lasting Waterproof Lip Stick Set High Pigmented Lip Balm Makeup Sets
- Price
- £4.17
- Rating
- 3.7/5
- Reviews
- 212
- Age
- 1y ago
MUA Makeup Academy Creamy Matte Lipstick Super Nude (Nude) Highly Pigmented - Vegan & Cruelty Free (Pack of 1)
- Price
- £2.84
- Rating
- 4.3/5
- Reviews
- 182
- Age
- 1y ago
Rimmel Lasting Finish Lipstick 290 Sunset Rose Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.08
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 2y ago
LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 500 Wine Not
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 3,404
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
385
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
36%
Top 20: 71%
Open market
12%
- Rimmel33%
- Max Factor16%
- Revlon16%
- L'Oreal Paris9%
- Maybelline9%
- MUA5%
- Open — no brand owns it (8 brands, 12%)
Lipstick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Lipstick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lipstick949K/yr
- lipstick long lasting192K/yr
- rimmel lipstick153K/yr
- nude lipstick136K/yr
- revlon lipsticks109K/yr
- long lasting lipstick77K/yr
- lipsticks91K/yr
- lipsticks for older women79K/yr
- matte lipstick82K/yr
- max factor lipstick62K/yr
What reviews say buyers love and hate about Lipstick
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“vibrant colour”
“Excellent price”
“A good quality lipstick at a decent price”
“creamy soft”
“it moisturizes”
What buyers complain about
70% of reviews“Colour not as expected”
“not lasting”
“almost like dried”
“a bit costly”
“However the top is very loose”
Lipstick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lipstick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
