Lipstick

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £286K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

2.5%

Market size, estimated

£286Ka year

Peak month

December1.6× the quietest month

Top search term

lipstick949K searches a year

Listings sell for £5.09 on average, from £2.59 to £15.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £5.09 that is £3K to £4K a year per listing.

Average price

£5.09under the $15 to $100 sweet spot

Price range

£2.59–£15.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #33 within Make-up. It carries 11,223 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#33in Make-up

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,223per listing

Listings tracked

48

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months