Lip Treatment
prices mostly outside the sweet spot ($2.39–$8.81) — Lip Treatment doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Lip Treatment profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lip Treatment is a £296K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.
Lip Treatment: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -45.0% over the last 90 days and 13.4% of searches end in a purchase.
£296K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Lip Treatment products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aquaphor Lip Repair (2 Pack)
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 15,139
- Age
- 3y ago
OKeeffes Lip Repair Unscented Lip Balm 4.2g For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 13,021
- Age
- 9y ago
Aquaphor Lip Repair Stick - Soothes Dry Cracked Lips - 2 Sticks
- Price
- £8.81
- Rating
- 4.6/5
- Reviews
- 26,866
- Age
- 6y ago
OKeeffes Lip Repair Overnight 7g - Intensive Overnight Treatment for Dry Cracked Lips Long-Lasting Moisture & Repair
- Price
- £4.56
- Rating
- 4.4/5
- Reviews
- 5,793
- Age
- 5y ago
2PCS Lip Repair Ointment Lip Balm Repair Lip Repair Cream Lip Balm Set with Protect Long-Lasting Moisture to Soothe Dry Chapped Lips lip repair balm Lip Tube Moisturizer Intensive for Cracked
- Price
- £5.04
- Rating
- 4.0/5
- Reviews
- 109
- Age
- 2y ago
Trending
90-day click momentum
OKeeffes Lip Repair Multipack 3 x 4.2g Contains Unscented SPF and Cherry - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago
OKeeffes Lip Repair Unscented Lip Balm Twin Pack 2 x 4.2 g - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 13,021
- Age
- 1y ago
Aquaphor Lip Repair Stick - Soothes Dry Cracked Lips - 2 Sticks
- Price
- £8.81
- Rating
- 4.6/5
- Reviews
- 26,866
- Age
- 6y ago
Aquaphor 72140010119 Lip Repair with Protect Carded Pack 0.35 Fluid Ounce
- Price
- £6.54
- Rating
- 4.3/5
- Reviews
- 17,328
- Age
- 13y ago
Eucerin Aquaphor Sos Lip Regenerator 10ml
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 6y ago
Newest
by launch dateOKeeffes Lip Repair Multipack 3 x 4.2g Contains Unscented SPF and Cherry - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago
OKeeffes Lip Repair Unscented Lip Balm Twin Pack 2 x 4.2 g - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 13,021
- Age
- 1y ago
2PCS Lip Repair Ointment Lip Balm Repair Lip Repair Cream Lip Balm Set with Protect Long-Lasting Moisture to Soothe Dry Chapped Lips lip repair balm Lip Tube Moisturizer Intensive for Cracked
- Price
- £5.04
- Rating
- 4.0/5
- Reviews
- 109
- Age
- 2y ago
E45 Lips & Dry Skin Lip Balm - Moisturising Natural Lip Balm for Dry & Cracked Lips and Skin - Hydrating and Nourishing Lips Balm with Vitamin E - E45 Cream Lipbalm for Chapped Lips - 30ml
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,127
- Age
- 3y ago
Aquaphor Lip Repair (2 Pack)
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 15,139
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
172
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Aquaphor42%
- O'Keeffe's40%
- BigyQiu7%
- Eucerin5%
- E454%
- La Roche-Posay1%
- Open — no brand owns it (0%)
Lip Treatment demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.3×
Top Lip Treatment search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aquaphor lip balm108K/yr
- okeefe lip balm38K/yr
- lip repair37K/yr
- okeeffes lip repair23K/yr
- aquaphor lip repair20K/yr
- lip repair balm11K/yr
- o keefe lip balm19K/yr
- aquaphor lip13K/yr
- lip balm for dry cracked lips21K/yr
- e45 lip balm13K/yr
What reviews say buyers love and hate about Lip Treatment
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Very hydrating”
“Decent enough lip balm”
“Excellent value”
“It is a very effective product”
“SOFT AND COMFORTABLE”
What buyers complain about
65% of reviews“No moisture”
“Waste of money”
“Even sensitive skin products can irritate my skin”
“Very small tube”
“they've just not worked; however, this product pretty much sorted out the crack in my bottom lip within a couple of days”
Lip Treatment return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lip Treatment questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
