lip tint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+40.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,675.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Price range
Bad£4.11–£17.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£42K£42K/yr · 241K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lip tint is a £42K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lip tint market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £59K–£74K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.9%
- Avg brand age
- 39 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- e.l.f.80%
- Benefit20%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top lip tint search terms
- elf lip stain56K/yr
- benetint43K/yr
- elf tint16K/yr
- elf lip tint18K/yr
- lip and cheek tint16K/yr
- cheek tint13K/yr
- benetint cheek & lip stain12K/yr
- benefit lip tint9K/yr
- elf blush tint6K/yr
- elf sheer for it blush tint5K/yr
Top lip tint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.£4.664.3★8,438 rev
Benefit Benetint 6ml Blush Naistelle Pink
Benefit£14.324.3★1,905 rev
e.l.f. Main Stain Lip Marker Lip Stain to Line Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Balletcore
e.l.f.£4.113.6★195 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
e.l.f.£4.784.3★8,438 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Pink Positive
e.l.f.£4.504.3★8,438 rev
Newest
by launch datee.l.f. Main Stain Lip Marker Lip Stain to Line Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Balletcore
e.l.f.£4.11195 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.£4.668,438 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
e.l.f.£4.788,438 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Pink Positive
e.l.f.£4.508,438 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up
e.l.f.£4.518,438 rev
Trending
90-day click momentume.l.f. Main Stain Lip Marker Lip Stain to Line Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Balletcore
e.l.f.£4.113.6★
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
e.l.f.£4.784.3★
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.£4.664.3★
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Pink Positive
e.l.f.£4.504.3★
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up
e.l.f.£4.514.3★
What buyers say about lip tint
What buyers praise and complain about, mined from review topics.What buyers love
“subtle colour”
“This is just as good as more expensive brands I have used before”
“Its definitely worth the money”
“Long-lasting and cute colour”
“Does the job”
“Easy to use”
“Gives a lovely glow”
“Its very easy to apply”
“I do like that it doesn't dry the lips out”
“it actually blends to a beautiful soft look”
What buyers complain about
“I experienced intense dryness”
“does not last”
“The colour fades after a very short time”
“The stain doesn't last as long as I would like”
“It's very watery”
“Severe dryness and irritation after application”
“it looks bad on face”
“After applied the tint the color became patchy”
“Its very thin”
“Does what it say, very sticky and doesnt stay on for very long,”
Top return reasons
Common questions
- Is lip tint profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the lip tint niche?
- 2 brands and 31 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lip tint?
- Top complaints mined from reviews: Moist/Dry, Durability, Color. The return rate is 0.1%.
- When does demand for lip tint peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the lip tint niche?
- Listings span £4.11–£17.07; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 5,676 reviews — the moat a new listing must climb.