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Lip Tint

brand-locked demand (top 5 brands take 100% of clicks) — Lip Tint doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

Market size 10Growth 63Conversion 29Competition 13Returns 99Price range 16Avg price 21Brand share 0Review moat 24Quality gap 82
This niche Category average · 2,481 niches

Is Lip Tint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lip Tint is a £42K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Lip Tint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +40.7% over the last 90 days and 2.3% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr10K
Search volume / yr+40.7%241K
Conversion rate2.3%
Avg price£7.38

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 31
Top-5 product click share84%
Open market0%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews5,676

Top Lip Tint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • e.l.f.80%
  • Benefit20%
  • Open — no brand owns it (0%)

Lip Tint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume241KCVR2.3%Products8Brands2Top 5 Brands100%OOS Rate5.9%Rating4.2★Reviews5,676Avg BSR#39
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Top Lip Tint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elf lip stain56K/yr
  • benetint43K/yr
  • elf tint16K/yr
  • elf lip tint18K/yr
  • lip and cheek tint16K/yr
  • cheek tint13K/yr
  • benetint cheek & lip stain12K/yr
  • benefit lip tint9K/yr
  • elf blush tint6K/yr
  • elf sheer for it blush tint5K/yr

What reviews say buyers love and hate about Lip Tint

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Color37%

subtle colour

Quality-Overall8%

This is just as good as more expensive brands I have used before

Value For Money7%

Its definitely worth the money

Durability6%

Long-lasting and cute colour

Advertised Vs Actual Product5%

Does the job

What buyers complain about

56% of reviews
Moist/Dry14%

I experienced intense dryness

Durability12%

does not last

Color11%

The colour fades after a very short time

Stain Resistance4%

The stain doesn't last as long as I would like

Dilute/Watery4%

It's very watery

Lip Tint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
33%
2Value For Money
17%
3Thin
17%
4Color
17%
5Product Condition
8%

Common Lip Tint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lip Tint 37/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +40.7% over the last 90 days.
Search demand for Lip Tint on Amazon United Kingdom peaks in Jul–Aug–Sep–Oct–Nov–Dec, where the busiest month runs 2.8× the quietest.