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Lip Stain

Fail

Prices span $2.12–$14.92, mostly outside the sweet spot, so Lip Stain is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£1.0M/yr2.9M searches / yr
90-day growth
-0.1%search demand this quarter
Competition
74%top-5 click share · 7 brands · 49 sellers

Flapen Score

Lip Stain against its category

The dotted line is the Beauty average. Past it, Lip Stain is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Stain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lip Stain 2.9M times last year and spent an estimated £1.0M. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
3.8%
Market size, estimated
£1.0Ma year
Peak month
July1.7× the quietest month
Top search term
lip stain989K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £2.12 to £14.92. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £9.53 that is £57K to £76K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£2.12–£14.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£57K–£76K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Make-up. It carries 7,378 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Make-up
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,378per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Lip Stain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

49

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Brand 166%
  • Brand 214%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Lip Stain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Lip Stain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip stain989K/yr
  • wonderskin lip stain658K/yr
  • wonderskin232K/yr
  • lip tint271K/yr
  • lip stain peel off180K/yr
  • sacheu lip stain86K/yr
  • peel off lip stain83K/yr
  • lip stain long lasting60K/yr
  • lip liner stain56K/yr
  • lip tint peel off42K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Stain

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
24%of negative reviews mention “Color”
0.5%of orders come back
“way too dark”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lip Stain questions

Answered from the same tracked data.