lip stain
Skip itPrices mostly outside the sweet spot ($2.12–$14.92) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great£1.0M£1.0M/yr · 2.9M searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,377.87avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£2.12–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lip stain is a £1.0M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lip stain market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- £953K–£1.2M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
49
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Wonderskin66%
- Sacheu14%
- e.l.f.8%
- Essence Cosmetics5%
- Max Factor2%
- Petansy2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top lip stain search terms
- lip stain989K/yr
- wonderskin lip stain658K/yr
- wonderskin232K/yr
- lip tint271K/yr
- lip stain peel off180K/yr
- sacheu lip stain86K/yr
- peel off lip stain83K/yr
- lip stain long lasting60K/yr
- lip liner stain56K/yr
- lip tint peel off42K/yr
Top lip stain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wonderskin Wonder Blading All Day Lip Stain Peel Off Masque - Long Lasting Waterproof and Transfer Proof Nude Lip Tint Matte Finish Peel Off Makeup (Whimsical Masque)
Wonderskin£13.223.9★7,164 rev
Sacheu Lip Liner STAY-N Peel Off Lip Stain - Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (p-INKED)
Sacheu£10.024.0★21,448 rev
Wonderskin Wonder Blading Lip Stain Peel Off Masque - Long Lasting Waterproof and Transfer Proof Nude Lip Tint Matte Finish Peel Off Makeup (Lovely Masque)
Wonderskin£13.303.8★2,567 rev
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup
Wonderskin£14.924.2★2,630 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.£4.664.3★8,438 rev
Newest
by launch date
essence line n STAIN! TATTOO LIP LINER longlasting defining tinting effect colour intense (2.5ml)
Essence Cosmetics£2.14843 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.£4.668,438 rev
Peel Off Lip Tint 3 Colors Detachable Lip Liner Long Lasting Waterproof Matte Lip Gloss Liquid Lipstick Pigmented Lip Pencil (3Colors/Set)
Petansy£6.896,528 rev
essence line n STAIN! TATTOO LIP LINER longlasting defining tinting effect colour intense (2.5ml)
Essence Cosmetics£2.12895 rev
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup
Wonderskin£14.922,630 rev
Trending
90-day click momentumessence line n STAIN! TATTOO LIP LINER longlasting defining tinting effect colour intense (2.5ml)
Essence Cosmetics£2.124.2★
essence line n STAIN! TATTOO LIP LINER longlasting defining tinting effect colour intense (2.5ml)
Essence Cosmetics£2.144.2★
NYX Lip Gloss Professional Makeup Lip IV Lip Stain 1-Swipe Vitamin-Infused Longwear Color Hydrating Gloss Up to 12HR Hydration High Pigment Wet Shine Finish Vegan Korean Makeup Drippin In Rose
NYX PROFESSIONAL MAKEUP£6.224.3★
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup
Wonderskin£14.924.2★
Wonderskin Wonder Blading Lip Stain Peel Off Masque - Long Lasting Waterproof and Transfer Proof Nude Lip Tint Matte Finish Peel Off Makeup (Lovely Masque)
Wonderskin£13.303.8★
What buyers say about lip stain
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting colour”
“Great lip product”
“stays on all day”
“Easy to use”
“Does what it says”
“Worth the price”
“Easy to apply”
“Blends with my skin so well”
“Glides on well and blends in”
“A nice natural glow”
What buyers complain about
“way too dark”
“longevity poor”
“Not worth the cost”
“dried out”
“Misleading”
“it leave any stain at all”
“it doesnt apply very evenly or neatly”
“Rubbish product”
“Allergic reaction”
“application could be messy”
Top return reasons
Common questions
- Is lip stain profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the lip stain niche?
- 7 brands and 49 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in lip stain?
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.5%.
- When does demand for lip stain peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the lip stain niche?
- Listings span £2.12–£14.92; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 7,378 reviews — the moat a new listing must climb.