lip scrub
Skip itPrices mostly outside the sweet spot ($2.38–$12.03) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay£145K£145K/yr · 299K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,896.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.18avg listing price — sweet spot $15–$100
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.38–£12.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lip scrub is a £145K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lip scrub market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £130K–£155K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 4.7%
- Avg brand age
- 33 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
65
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
21%
- The Ordinary38%
- Barry M11%
- W79%
- e.l.f.8%
- Dr. PAWPAW ORIGINAL BALM7%
- Essence Cosmetics7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Top lip scrub search terms
- lip scrub159K/yr
- lip scrub exfoliator38K/yr
- lip exfoliator28K/yr
- ordinary lip serum9K/yr
- the ordinary lip serum20K/yr
- lip scrub and balm set10K/yr
- lip exfoliator scrub9K/yr
- the ordinary lip9K/yr
- lip scrub for dark lips6K/yr
- ordinary lip5K/yr
Top lip scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary PHA 5% Exfoliating Lip Serum Hydrating Overnight Lip Exfoliator Treatment 15ml
The Ordinary£6.164.4★1,252 rev
Barry M Exfoliating Lip Scrub
Barry M£4.044.3★3,134 rev
W7 Sweet Dreams Lip Scrub & Overnight Lip Mask Duo - 2 Piece Gift Set - Strawberry Flavour - Exfoliate Condition Soothe & Hydrate
W7£4.814.3★1,224 rev
e.l.f. Lip Exfoliator Moisturising Scented Lip Scrub For Exfoliating & Smoothing Lips Infused With Jojoba Oil Vegan & Cruelty-free Strawberry
e.l.f.£4.614.5★6,078 rev
Dr.PAWPAW Lip Scrub and Lip Balm Duo 16g Natural Sugar Lip Scrub with Hydrating Pawpaw Balm Vegan Lip Care for Smooth Soft Lips and Sensitive Skin
Dr. PAWPAW ORIGINAL BALM£6.314.4★1,115 rev
Newest
by launch dateThe Ordinary PHA 5% Exfoliating Lip Serum Hydrating Overnight Lip Exfoliator Treatment 15ml
The Ordinary£6.161,252 rev
essence LIP swirl sugar scrub caring natural (8g)
Essence Cosmetics£2.38222 rev
essence lip care SUGAR SCRUB moisturizing/hydrating regenerating caring (9g)
Essence Cosmetics£2.54359 rev
The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 15ml
The Ordinary£6.371,912 rev
W7 Sweet Dreams Lip Scrub & Overnight Lip Mask Duo - 2 Piece Gift Set - Strawberry Flavour - Exfoliate Condition Soothe & Hydrate
W7£4.811,224 rev
Trending
90-day click momentumessence lip care SUGAR SCRUB moisturizing/hydrating regenerating caring (9g)
Essence Cosmetics£2.544.3★
essence LIP swirl sugar scrub caring natural (8g)
Essence Cosmetics£2.384.2★
The Ordinary PHA 5% Exfoliating Lip Serum Hydrating Overnight Lip Exfoliator Treatment 15ml
The Ordinary£6.164.4★
Wonderskin Lip Scrub Exfoliator & Moisturizer 3-in-1 Lip Exfoliator Scrub Hydrating Balm for Soft Nourished Flake-Free Lips with One-Step Prep
Wonderskin£12.034.3★
KIKO Milano Lip Scrub | Gentle lip scrub 4.2 g (Pack of 1)
Kiko Milano£4.834.4★
What buyers say about lip scrub
What buyers praise and complain about, mined from review topics.What buyers love
“doesn't dry out”
“Goes on smooth”
“Excellent Product”
“This is a very good exfoliator”
“The scent is like vanilla sugar”
“not expensive”
“Silky Texture”
“Good for exfoliating lips”
“The colour looked great”
“There is a decent amount in them so last a while”
What buyers complain about
“they were very dry”
“A little expensive”
“Didn't work”
“Small”
“However unfortunately I found them too harsh for face cleansing”
“the quality it's no there at all”
“even this was starting to irritate my lips”
“has a horrible texture that sticks to lips”
“which made me not want to use it”
“Been using a few month I dont see much of a difference”
Top return reasons
Common questions
- Is lip scrub profitable to sell on Amazon United Kingdom?
- The niche generates £145K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the lip scrub niche?
- 12 brands and 65 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in lip scrub?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Functionality-Overall. The return rate is 0.1%.
- When does demand for lip scrub peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the lip scrub niche?
- Listings span £2.38–£12.03; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 3,896 reviews — the moat a new listing must climb.