Lip Scrub
prices mostly outside the sweet spot ($2.38–$12.03) — Lip Scrub doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Lip Scrub profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lip Scrub is a £145K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 43/100.
Lip Scrub: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -34.8% over the last 90 days and 9.4% of searches end in a purchase.
£145K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Lip Scrub products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary PHA 5% Exfoliating Lip Serum Hydrating Overnight Lip Exfoliator Treatment 15ml
- Price
- £6.16
- Rating
- 4.4/5
- Reviews
- 1,252
- Age
- 9mo ago
Barry M Exfoliating Lip Scrub
- Price
- £4.04
- Rating
- 4.3/5
- Reviews
- 3,134
- Age
- 6y ago
W7 Sweet Dreams Lip Scrub & Overnight Lip Mask Duo - 2 Piece Gift Set - Strawberry Flavour - Exfoliate Condition Soothe & Hydrate
- Price
- £4.81
- Rating
- 4.3/5
- Reviews
- 1,224
- Age
- 2y ago
e.l.f. Lip Exfoliator Moisturising Scented Lip Scrub For Exfoliating & Smoothing Lips Infused With Jojoba Oil Vegan & Cruelty-free Strawberry
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 6,078
- Age
- 3y ago
Dr.PAWPAW Lip Scrub and Lip Balm Duo 16g Natural Sugar Lip Scrub with Hydrating Pawpaw Balm Vegan Lip Care for Smooth Soft Lips and Sensitive Skin
- Price
- £6.31
- Rating
- 4.4/5
- Reviews
- 1,115
- Age
- 7y ago
Trending
90-day click momentum
essence lip care SUGAR SCRUB moisturizing/hydrating regenerating caring (9g)
- Price
- £2.54
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 1y ago
essence LIP swirl sugar scrub caring natural (8g)
- Price
- £2.38
- Rating
- 4.2/5
- Reviews
- 222
- Age
- 10mo ago
The Ordinary PHA 5% Exfoliating Lip Serum Hydrating Overnight Lip Exfoliator Treatment 15ml
- Price
- £6.16
- Rating
- 4.4/5
- Reviews
- 1,252
- Age
- 9mo ago
Wonderskin Lip Scrub Exfoliator & Moisturizer 3-in-1 Lip Exfoliator Scrub Hydrating Balm for Soft Nourished Flake-Free Lips with One-Step Prep
- Price
- £12.03
- Rating
- 4.3/5
- Reviews
- 976
- Age
- 5y ago
KIKO Milano Lip Scrub | Gentle lip scrub 4.2 g (Pack of 1)
- Price
- £4.83
- Rating
- 4.4/5
- Reviews
- 2,938
- Age
- 7y ago
Newest
by launch dateThe Ordinary PHA 5% Exfoliating Lip Serum Hydrating Overnight Lip Exfoliator Treatment 15ml
- Price
- £6.16
- Rating
- 4.4/5
- Reviews
- 1,252
- Age
- 9mo ago
essence LIP swirl sugar scrub caring natural (8g)
- Price
- £2.38
- Rating
- 4.2/5
- Reviews
- 222
- Age
- 10mo ago
essence lip care SUGAR SCRUB moisturizing/hydrating regenerating caring (9g)
- Price
- £2.54
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 1y ago
The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 15ml
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 1,912
- Age
- 1y ago
W7 Sweet Dreams Lip Scrub & Overnight Lip Mask Duo - 2 Piece Gift Set - Strawberry Flavour - Exfoliate Condition Soothe & Hydrate
- Price
- £4.81
- Rating
- 4.3/5
- Reviews
- 1,224
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
65
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
21%
- The Ordinary38%
- Barry M11%
- W79%
- e.l.f.8%
- Dr. PAWPAW ORIGINAL BALM7%
- Essence Cosmetics7%
Lip Scrub demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Top Lip Scrub search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lip scrub159K/yr
- lip scrub exfoliator38K/yr
- lip exfoliator28K/yr
- ordinary lip serum9K/yr
- the ordinary lip serum20K/yr
- lip scrub and balm set10K/yr
- lip exfoliator scrub9K/yr
- the ordinary lip9K/yr
- lip scrub for dark lips6K/yr
- ordinary lip5K/yr
What reviews say buyers love and hate about Lip Scrub
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“doesn't dry out”
“Goes on smooth”
“Excellent Product”
“This is a very good exfoliator”
“The scent is like vanilla sugar”
What buyers complain about
63% of reviews“they were very dry”
“A little expensive”
“Didn't work”
“Small”
“However unfortunately I found them too harsh for face cleansing”
Lip Scrub return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lip Scrub questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
