Lip Primer

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

-38.6%

Conversion, latest week

13.4%

Market size, estimated

£234Ka year

Peak month

February2.8× the quietest month

Top search term

elizabeth arden lip balm81K searches a year

Listings sell for £11.81 on average, from £5.13 to £18.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £11.81 that is £15K to £18K a year per listing.

Average price

£11.81under the $15 to $100 sweet spot

Price range

£5.13–£18.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

£15K–£18K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

33% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Make-up. It carries 2,915 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#170in Make-up

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,915per listing

Listings tracked

18

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months