How competitive is the Lip Primer niche on Amazon United Kingdom?

3 brands and 107 sellers compete in Lip Primer on Amazon United Kingdom. The top 5 Lip Primer products take 64% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Lip Primer?

Lip Primer buyers on Amazon United Kingdom complain most about Value For Money, Smell, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Lip Primer niche?

Lip Primer sells for £11.81 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.13–£18.70. The average incumbent carries 2,915 reviews — the moat a new listing must climb.

Lip Primer

brand-locked demand (top 5 brands take 100% of clicks) — Lip Primer doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

This niche Category average · 2,481 niches

Is Lip Primer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lip Primer is a £234K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.

Lip Primer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.6% over the last 90 days and 13.4% of searches end in a purchase.

£234K

revenue / yr

Units sold / yr25K

Search volume / yr-38.6%148K

Conversion rate13.4%

Avg price£11.81

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 107

Top-5 product click share64%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Lip Primer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Elizabeth Arden Eight Hour Cream Lip Protectant Lip Balm Stick SPF15 3.7g for Nourished Hydrated Smooth Lips Travel-Friendly Unisex

Price: £10.09
Rating: 4.5/5
Reviews: 6,229
Age: 15y ago

Elizabeth Arden Eight Hour Cream Nourishing Lip Balm SPF 20 14.8ml Long-lasting Moisture & Conditioning Sun Protection for Dry Lips Unisex

Price: £11.24
Rating: 4.6/5
Reviews: 1,445
Age: 13y ago

E45 Lips & Dry Skin Lip Balm - Moisturising Natural Lip Balm for Dry & Cracked Lips and Skin - Hydrating and Nourishing Lips Balm with Vitamin E - E45 Cream Lipbalm for Chapped Lips - 30ml

Price: £5.13
Rating: 4.5/5
Reviews: 1,127
Age: 3y ago

Elizabeth Arden Eight Hour Cream Intensive Lip Repair Balm for Dry & Chapped Lips 11.6ml Long-lasting Moisture & Conditioning for Dry Lips Unisex

Price: £9.06
Rating: 4.5/5
Reviews: 3,382
Age: 12y ago

Eight Hour Cream Lip Protectant Stick Sheer Tint Sunscreen SPF 15 Honey 3.7g

Price: £11.65
Rating: 4.4/5
Reviews: 643
Age: 18y ago

Newest

by launch date

Clinique Chubby Stick Tinted Lip Color Balm | Moisturising + Hydrating 3 g

Price: £14.67
Rating: 4.6/5
Reviews: 1,489
Age: 5mo ago

Elizabeth Arden Eight Hour Cream Lip Protectant Stick SPF 15 Super Hero Limited Edition (3.7g) nourishing lip balm dry lips

Price: £11.42
Rating: 4.4/5
Reviews: 60
Age: 2y ago

E45 Lips & Dry Skin Lip Balm - Moisturising Natural Lip Balm for Dry & Cracked Lips and Skin - Hydrating and Nourishing Lips Balm with Vitamin E - E45 Cream Lipbalm for Chapped Lips - 30ml

Price: £5.13
Rating: 4.5/5
Reviews: 1,127
Age: 3y ago

E45 Protecting Lip Balm - nourishing and softening balm for dry and chapped lips - SPF30 for all-year-round high UVA/UVA Protection - 10ml

Price: £5.73
Rating: 4.0/5
Reviews: 16
Age: 3y ago

Elizabeth Arden Eight Hour Cream Intensive Lip Repair Balm 11.6 ml

Price: £16.53
Rating: 4.6/5
Reviews: 85
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

107

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Elizabeth Arden82%
E4511%
Clinique7%

Lip Primer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR13.4%Products18Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,915Avg BSR#170

Peak months: Feb, Dec · busiest ÷ quietest = 2.8×

Top Lip Primer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

elizabeth arden lip balm81K/yr -44.9%12.8% conv.
e45 lip balm13K/yr -30.3%14.2% conv.
clinique lip balm12K/yr -21.4%4.3% conv.
elizabeth arden 8 hour lip balm7K/yr -20.5%11.1% conv.
lip hydration6K/yr -34.5%0.3% conv.
lip conditioner7K/yr -30.5%0.9% conv.
elizabeth arden lip6K/yr -35.7%7.9% conv.
clinique lip5K/yr +0.6%4.3% conv.
e45 lip and dry skin balm5K/yr -47.9%16.6% conv.
elizabeth arden 8 hour cream lip balm5K/yr -35.3%12.1% conv.

What reviews say buyers love and hate about Lip Primer

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Moist/Dry22%

“It's super hydrating”

Quality-Overall18%

“excellent product very rich and long lasting”

Color14%

“Lovely colour”

Value For Money11%

“Great price”

Soft Feel6%

“Lips are soft”

What buyers complain about

67% of reviews

Value For Money18%

“Expensive”

Smell10%

“This product smells and tastes (!) very heavily like petroleum / gasoline”

Moist/Dry8%

“It seems like more dry after use”

Durability7%

“It breaks”

Adhesion/Stickiness6%

“is much stickier so less pleasant”

Lip Primer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

29%

2Smell

18%

3Functionality-Overall

13%

4Defective Material/Parts

10%

5Product Condition

Common Lip Primer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lip Primer 42/100 on Amazon United Kingdom — Skip it. The niche generates £234K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -38.6% over the last 90 days.