Is lip plumper profitable to sell on Amazon United Kingdom?

The niche generates £299K/yr across 26 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the lip plumper niche?

17 brands and 159 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in lip plumper?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Sensitivity-Overall. The return rate is 0.2%.

When does demand for lip plumper peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the lip plumper niche?

Listings span £2.31–£19.04; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 4,442 reviews — the moat a new listing must climb.

lip plumper

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Good£299K

£299K/yr · 674K searches

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Review moat

Bad4,442.23

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.31–£19.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.32

avg listing price — sweet spot $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, lip plumper is a £299K/yr Amazon United Kingdom market (674K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lip plumper market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: £208K–£250K; units × avg price
Conversion rate: 5.3%
Avg BSR: #51
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 2.5%
Avg brand age: 35 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

159

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

34%

DR.MELAXIN23%
Too Faced14%
Maybelline8%
e.l.f.8%
Barry M7%
RoC6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top lip plumper search terms

lip plumper237K/yr +0.2%3.4% conv.
dr melaxin lip plumper33K/yr +161.1%8.9% conv.
lip plumper extreme81K/yr -9.3%3.3% conv.
plumping lip gloss55K/yr -0.8%3.9% conv.
too faced51K/yr -12.6%0.1% conv.
lip plumper for older women31K/yr -27.8%2.6% conv.
roc lip volumizer plumper21K/yr -51.5%6.5% conv.
revolution lip gloss22K/yr +24.2%0.7% conv.
lip gloss plumping10K/yr +67.4%4.4% conv.
lip filler22K/yr -20.3%0.6% conv.

All search terms

Top lip plumper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr.Melaxin BP Spicule Plumping LIP Shot Maxi (4ml) Instant Volumizing Gloss for Fuller-Looking Lips High Shine Hydration & Plumping Effect K-Beauty

DR.MELAXIN£11.333.2★763 rev

Too Faced Lip Injection Extreme Plumping Clicks | Hydrating Sheer-To-Medium Buildable Coverage Lip Plumper with Click Applicator

Too Faced£12.203.8★7,497 rev

RoC Derm Correxion Lip Volumizer | Plumping Balm with Hyaluronic Acid & Collagen Peptides | 10 ml

RoC£19.043.3★731 rev

Revolution Beauty Pout Bomb Plumping Lip Gloss High-Shine for Glossy Fuller & Plump Lips with Hyaluronic Acid & Peptides Vegan & Cruelty-Free Sheer Milky Nude

Revolution Skincare London£4.494.2★289 rev

Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating + Plumping 4.1ml

Too Faced£13.723.5★2,437 rev

Newest

by launch date

2PCS Lip Plumper Extreme & Hydrating Oil Set Li/p Plumper for Older Women for Fuller Moisturized Li/ps. Lip Plumping L/ip Gloss Reduces Lines Boosts Volume (30% + 60% 5ml)

Yongst£5.3920 rev

6mo ago

Dr.Melaxin Lip Plumping Gloss Mild (4ml BP Spicule) Gentle Lip Plumper for Fuller Lips Hydrating & Glossy Shine Comfortable Daily Volumizing Lip Gloss K-Beauty

DR.MELAXIN£11.37255 rev

7mo ago

e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper for a High-Shine Plump Finish Infused with Jojoba Oil Vegan & Cruelty-Free Piggy Bank

e.l.f.£6.221,008 rev

8mo ago

LOréal Paris Plump Ambition Transformative PH Plumping Lip Oil With Hyaluronic Acid and Tripeptide & Vanilla Oil Smoother Lips & Volumizing Shine 113 Cristal Ice

L'Oreal Paris£8.66145 rev

9mo ago

VTCOSMETICS Reedle Shot Lip Plumper 0.15 oz (4.3 g) Moisturizing Transparent Lip Gloss Fragrance-free Korean Cosmetics (Expert-)

VT COSMETICS£11.431,425 rev

10mo ago

What buyers say about lip plumper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Overall, it holds its own really well”

Moist/Dry12%

“It gives hydration”

Value For Money11%

“Good value for money”

Color10%

“Good shade”

Brightness/Shine/Glow9%

“has a nice shimmer”

Soft Feel7%

“Lovely and soft on my lips”

Smell4%

“I also like the light minty scent as it feels quite fresh when you apply it”

Efficiency4%

“Does work”

Ease Of Application2%

“Applies really nice and smoothly”

Tooth Brightening2%

“Excellent for lips”

What buyers complain about

Functionality-Overall28%

“Not good enough for performance”

Value For Money15%

“Not worth the money”

Sensitivity-Overall6%

“It can sting quite a lot”

Durability6%

“Doesnt last”

Adhesion/Stickiness5%

“It just looks sticky”

Quality-Overall4%

“Rubbish”

Color4%

“That redness was sore and ugly”

Advertised Vs Actual Product4%

“Doesn't do what it says”

Moist/Dry3%

“cause terrible dryness”

Smell2%

“does not have a pleasant smell”

Top return reasons

Functionality-Overall38%

Advertised Vs Actual Product14%

Color14%

Product Condition6%

Size-Overall4%

Skin Health2%

Leak-Proof2%

Adhesion/Stickiness2%

Durability2%

Value For Money2%

Common questions

Is lip plumper profitable to sell on Amazon United Kingdom?: The niche generates £299K/yr across 26 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (58/100).
How competitive is the lip plumper niche?: 17 brands and 159 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in lip plumper?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Sensitivity-Overall. The return rate is 0.2%.
When does demand for lip plumper peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lip plumper niche?: Listings span £2.31–£19.04; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 4,442 reviews — the moat a new listing must climb.