Lip Plumper

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £299K a year.

Searches, last 12 months

674K

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

5.3%

Market size, estimated

£299Ka year

Peak month

July1.3× the quietest month

Top search term

lip plumper237K searches a year

Listings sell for £8.32 on average, from £2.31 to £19.04. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £8.32 that is £2K to £4K a year per listing.

Average price

£8.32under the $15 to $100 sweet spot

Price range

£2.31–£19.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #51 within Make-up. It carries 4,442 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#51in Make-up

Average rating

3.90 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,442per listing

Listings tracked

26

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months