Lip Oil

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

-35.7%

Conversion, latest week

3.9%

Market size, estimated

£30Ka year

Peak month

December6.8× the quietest month

Top search term

gisou lip oil33K searches a year

Listings sell for £7.52 on average, from £7.20 to £7.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £7.52 that is £2K to £4K a year per listing.

Average price

£7.52under the $15 to $100 sweet spot

Price range

£7.20–£7.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Lips. It carries 409 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#2in Lips

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

409per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months