lip oil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great408.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.52avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 102K searches
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.20–£7.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lip oil is a £30K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lip oil market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £30K–£38K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- BYOMA100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top lip oil search terms
- gisou lip oil33K/yr
- byoma lip oil35K/yr
- byoma lip13K/yr
- byoma lip balm7K/yr
- rare beauty lip oil5K/yr
- byoma lip gloss3K/yr
- fenty lip oil2K/yr
- glazed lip oil3K/yr
Top lip oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BYOMA Liptide pH Lip Oil (5ml) Glossy Non-Sticky Gloss with pH Adaptive Tint - Reduces the Appearance of Fine Lines - Softens Plumps Hydrates
BYOMA£7.504.1★703 rev
BYOMA Liptide Lip Oil (5ml) Glossy Non-Sticky Gloss - Reduces the Appearance of Fine Lines - With Peptides and Avocado Oil - Softens Plumps Hydrates Vegan
BYOMA£7.204.4★344 rev
BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials
BYOMA£7.804.6★69 rev
BYOMA Liptide Lip Mask (5ml) Ultra Nourishing Overnight Mask - Repair and Restore Lips with Peptides Babassu Oil and PHA - Hydrating Exfoliating Balm Vegan
BYOMA£7.583.7★518 rev
Newest
by launch dateBYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials
BYOMA£7.8069 rev
BYOMA Liptide pH Lip Oil (5ml) Glossy Non-Sticky Gloss with pH Adaptive Tint - Reduces the Appearance of Fine Lines - Softens Plumps Hydrates
BYOMA£7.50703 rev
BYOMA Liptide Lip Oil (5ml) Glossy Non-Sticky Gloss - Reduces the Appearance of Fine Lines - With Peptides and Avocado Oil - Softens Plumps Hydrates Vegan
BYOMA£7.20344 rev
BYOMA Liptide Lip Mask (5ml) Ultra Nourishing Overnight Mask - Repair and Restore Lips with Peptides Babassu Oil and PHA - Hydrating Exfoliating Balm Vegan
BYOMA£7.58518 rev
Trending
90-day click momentumBYOMA Liptide Lip Mask (5ml) Ultra Nourishing Overnight Mask - Repair and Restore Lips with Peptides Babassu Oil and PHA - Hydrating Exfoliating Balm Vegan
BYOMA£7.583.7★
BYOMA Liptide pH Lip Oil (5ml) Glossy Non-Sticky Gloss with pH Adaptive Tint - Reduces the Appearance of Fine Lines - Softens Plumps Hydrates
BYOMA£7.504.1★
BYOMA Liptide Lip Oil (5ml) Glossy Non-Sticky Gloss - Reduces the Appearance of Fine Lines - With Peptides and Avocado Oil - Softens Plumps Hydrates Vegan
BYOMA£7.204.4★
BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials
BYOMA£7.804.6★
What buyers say about lip oil
What buyers praise and complain about, mined from review topics.What buyers love
“It is a good quality product”
“is very hydrating”
“Colour”
“these were a great little gift for teenage girls”
“my lips have felt really comfortable ever since Ive been using this”
“Reasonable value for money”
“Very hydrating”
“It works”
“It smells nice”
“Size is good”
What buyers complain about
“The bottle leaks”
“Poorly made applicator”
“I expected better quality”
“Brush came off stick”
“The head is far too big”
“The wand broke before I ever got to try it”
“Not really fragranced”
“Consistantly leaks and stains”
“when wiped off - lips arent left moisturised at all”
“was stuck inside the bottle rendering it unusable”
Common questions
- Is lip oil profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Skip it (30/100).
- How competitive is the lip oil niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lip oil?
- Top complaints mined from reviews: Leak-Proof, Ease Of Application, Quality-Overall. The return rate is 0.0%.
- When does demand for lip oil peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the lip oil niche?
- Listings span £7.20–£7.80; the average listing price is £7.52 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.