Lip Oil
a concentrated shelf (top 5 take 100% of clicks) — Lip Oil doesn't clear our bar today.
Flapen Score
Ranks 2,429 of 2,481 Beauty niches · −17 vs the category median of 47
Is Lip Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lip Oil is a £30K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Lip Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -35.7% over the last 90 days and 3.9% of searches end in a purchase.
£30K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 4 products
Top Lip Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BYOMA Liptide pH Lip Oil (5ml) Glossy Non-Sticky Gloss with pH Adaptive Tint - Reduces the Appearance of Fine Lines - Softens Plumps Hydrates
- Price
- £7.50
- Rating
- 4.1/5
- Reviews
- 703
- Age
- 1y ago
BYOMA Liptide Lip Oil (5ml) Glossy Non-Sticky Gloss - Reduces the Appearance of Fine Lines - With Peptides and Avocado Oil - Softens Plumps Hydrates Vegan
- Price
- £7.20
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 1y ago
BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 11mo ago
BYOMA Liptide Lip Mask (5ml) Ultra Nourishing Overnight Mask - Repair and Restore Lips with Peptides Babassu Oil and PHA - Hydrating Exfoliating Balm Vegan
- Price
- £7.58
- Rating
- 3.7/5
- Reviews
- 518
- Age
- 1y ago
Trending
90-day click momentumBYOMA Liptide Lip Mask (5ml) Ultra Nourishing Overnight Mask - Repair and Restore Lips with Peptides Babassu Oil and PHA - Hydrating Exfoliating Balm Vegan
- Price
- £7.58
- Rating
- 3.7/5
- Reviews
- 518
- Age
- 1y ago
BYOMA Liptide pH Lip Oil (5ml) Glossy Non-Sticky Gloss with pH Adaptive Tint - Reduces the Appearance of Fine Lines - Softens Plumps Hydrates
- Price
- £7.50
- Rating
- 4.1/5
- Reviews
- 703
- Age
- 1y ago
BYOMA Liptide Lip Oil (5ml) Glossy Non-Sticky Gloss - Reduces the Appearance of Fine Lines - With Peptides and Avocado Oil - Softens Plumps Hydrates Vegan
- Price
- £7.20
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 1y ago
BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 11mo ago
Newest
by launch dateBYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 11mo ago
BYOMA Liptide pH Lip Oil (5ml) Glossy Non-Sticky Gloss with pH Adaptive Tint - Reduces the Appearance of Fine Lines - Softens Plumps Hydrates
- Price
- £7.50
- Rating
- 4.1/5
- Reviews
- 703
- Age
- 1y ago
BYOMA Liptide Lip Oil (5ml) Glossy Non-Sticky Gloss - Reduces the Appearance of Fine Lines - With Peptides and Avocado Oil - Softens Plumps Hydrates Vegan
- Price
- £7.20
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 1y ago
BYOMA Liptide Lip Mask (5ml) Ultra Nourishing Overnight Mask - Repair and Restore Lips with Peptides Babassu Oil and PHA - Hydrating Exfoliating Balm Vegan
- Price
- £7.58
- Rating
- 3.7/5
- Reviews
- 518
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- BYOMA100%
- Open — no brand owns it (0%)
Lip Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top Lip Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gisou lip oil33K/yr
- byoma lip oil35K/yr
- byoma lip13K/yr
- byoma lip balm7K/yr
- rare beauty lip oil5K/yr
- byoma lip gloss3K/yr
- fenty lip oil2K/yr
- glazed lip oil3K/yr
What reviews say buyers love and hate about Lip Oil
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“It is a good quality product”
“is very hydrating”
“Colour”
“these were a great little gift for teenage girls”
“my lips have felt really comfortable ever since Ive been using this”
What buyers complain about
81% of reviews“The bottle leaks”
“Poorly made applicator”
“I expected better quality”
“Brush came off stick”
“The head is far too big”
Common Lip Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
