Lip Mask

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £729K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-25.5%

Conversion, latest week

4.0%

Market size, estimated

£729Ka year

Peak month

December3.4× the quietest month

Top search term

laneige359K searches a year

Listings sell for £14.76 on average, from £4.81 to £36.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £14.76 that is £11K to £15K a year per listing.

Average price

£14.76under the $15 to $100 sweet spot

Price range

£4.81–£36.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£11K–£15K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #347 within Face. It carries 3,041 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

92%

Out of stock, average day

3.5%

Average rank

#347in Face

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,041per listing

Listings tracked

26

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months