Lip Liner Set
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $46K a year here, so Lip Liner Set is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £46K/yr198K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 38%top-5 click share · 27 brands · 154 sellers
Flapen Score
Lip Liner Set against its category
The dotted line is the Beauty average. Past it, Lip Liner Set is stronger. Inside it, weaker.
Market
The Lip Liner Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lip Liner Set 198K times last year and spent an estimated £46K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £46Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- lip liner and lipstick set38K searches a year
02 · Price
A sale here is worth £7.42.
Listings sell for £7.42 on average, from £2.85 to £30.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.42 that is £742 to £2K a year per listing.
- Average price
- £7.42under the $15 to $100 sweet spot
- Price range
- £2.85–£30.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £742–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #352 within Make-up. It carries 2,444 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 98%
- Out of stock, average day
- 8.0%
- Average rank
- #352in Make-up
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,444per listing
- Listings tracked
- 53
04 · Newcomers
0 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Lip Liner Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
154
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
38%
Top 20: 73%
Open market
28%
- Brand 125%
- Brand 217%
- Brand 312%
- Brand 48%
- Brand 56%
- Brand 64%
Demand
Lip Liner Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Lip Liner Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lip liner and lipstick set38K/yr
- lip kit40K/yr
- lip combo set18K/yr
- lip combo22K/yr
- lip liner and gloss set13K/yr
- kylie lip kit14K/yr
- lipstick and lip liner set10K/yr
- kylie jenner lip kits10K/yr
- lip kits for women7K/yr
- lipliner and lipstick set5K/yr
Reviews and returns
What reviews say buyers love and hate about Lip Liner Set
We read the reviews and the return reasons for every product selling here.
“not lasting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lip Liner Set questions
Answered from the same tracked data.









