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Lip Liner Set

Lip Liner Set shows low returns (0.4%), but a small market ($46K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 12Growth 16Conversion 39Competition 77Returns 98Price range 57Avg price 21Brand share 61Review moat 41Quality gap 86
This niche Category average · 2,481 niches

Is Lip Liner Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lip Liner Set is a £46K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Lip Liner Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.1% over the last 90 days and 3.1% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr6K
Search volume / yr-17.1%198K
Conversion rate3.1%
Avg price£7.42

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers27 · 154
Top-5 product click share38%
Open market32%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement83%
New entrants (1y)22· 0 succeeded
Avg rating4.1★
Avg reviews2,444

Top Lip Liner Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

154

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

38%

Top 20: 73%

Open market

28%

  • HQDA25%
  • HOPHAT17%
  • Noerrors12%
  • KYLIE8%
  • LANGMANNI6%
  • LOPHE4%

Lip Liner Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume198KCVR3.1%Products53Brands27Top 5 Brands68%OOS Rate8.0%Rating4.1★Reviews2,444Avg BSR#352
7K5KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Lip Liner Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lip liner and lipstick set38K/yr
  • lip kit40K/yr
  • lip combo set18K/yr
  • lip combo22K/yr
  • lip liner and gloss set13K/yr
  • kylie lip kit14K/yr
  • lipstick and lip liner set10K/yr
  • kylie jenner lip kits10K/yr
  • lip kits for women7K/yr
  • lipliner and lipstick set5K/yr

What reviews say buyers love and hate about Lip Liner Set

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Color32%

beautiful colours

Quality-Overall13%

A lovely gift set and fantastic quality

Value For Money11%

Great value

Ease Of Application5%

Nice application, very easy

Soft Feel4%

gives that smooth

What buyers complain about

67% of reviews
Durability18%

not lasting

Color17%

Colour wasnt what expected

Moist/Dry7%

Dry

Quality-Overall7%

Not good quality

Value For Money5%

Waste of money

Lip Liner Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
42%
2Functionality-Overall
8%
3Advertised Vs Actual Product
6%
4Stain Resistance
6%
5Moist/Dry
6%

Common Lip Liner Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lip Liner Set 50/100 on Amazon United Kingdom — Worth a look. The niche generates £46K/yr across 53 tracked products. 0 of 22 products launched in the last 360 days are still selling. Search demand moved -17.1% over the last 90 days.
Search demand for Lip Liner Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.