lip liner set
Worth a lookShows low returns (0.4%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£2.85–£30.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,443.94avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 198K searches
According to Flapen's Amazon United Kingdom niche tracking, lip liner set is a £46K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lip liner set market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £37K–£45K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #352
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 8.0%
- Avg brand age
- 28 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
154
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
38%
Top 20: 73%
Open market
28%
- HQDA25%
- HOPHAT17%
- Noerrors12%
- KYLIE8%
- LANGMANNI6%
- LOPHE4%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -17.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top lip liner set search terms
- lip liner and lipstick set38K/yr
- lip kit40K/yr
- lip combo set18K/yr
- lip combo22K/yr
- lip liner and gloss set13K/yr
- kylie lip kit14K/yr
- lipstick and lip liner set10K/yr
- kylie jenner lip kits10K/yr
- lip kits for women7K/yr
- lipliner and lipstick set5K/yr
Top lip liner set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3PCS Matte Liquid Lipstick Lip Balm & Lip Liner Lip Kit Hydrating Tinted Pink Lip Balm Collagen Lip Gloss For Dry Lips Waterproof Make Up Set (# 01 Nude Pink)
HOPHAT£4.964.3★169 rev
Noerrors 3PCS Matte Liquid Lipstick Lip Balm & Lipliner Kit Hydrating Tinted Brown Lipstick Nude Mocha Mousse Lip Gloss For Dry Lips Dewy Plumping Effect Moisturising Waterproof Lips Combo Trio Set
Noerrors£6.164.1★65 rev
Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V05+104)
HQDA£4.953.9★29 rev
LANGMANNI 6 Matte Lipstick with 6 Lipliners Durable Lip Gloss Long-Lasting&Waterproof Non-Stick Cup High Pigmented Velvet Lipgloss Kit Beauty Cosmetics Gift for Girls(12PCS)
LANGMANNI£7.284.1★6,977 rev
Kylie Cosmetics Matte Lip Kit - 700 Bare For Women 2 Pc 0.10oz Matte Liquid Lipstick 0.039oz Lip Liner
KYLIE£20.904.6★3 rev
Newest
by launch dateLip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V05+104)
HQDA£4.9529 rev
Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V04+104)
HQDA£4.9629 rev
Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V02+104)
HQDA£4.9929 rev
Noerrors 3PCS Matte Liquid Lipstick Lip Balm & Lipliner Kit Hydrating Tinted Brown Lipstick Plum Cherry Lip Gloss For Dry Lips Dewy Plumping Effect Moisturising Waterproof Lips Combo Trio Set #02
Noerrors£5.8565 rev
LOPHE 3-Piece Lip Liner and Lipstick Set Hydrating Matte Liquid Lipstick & Lip Gloss Long-Lasting Nude Lip Makeup Kit for Daily Use & Christmas Gift Vegan #01 Nude Pink
LOPHE£4.25131 rev
Trending
90-day click momentumLOPHE 3-Piece Lip Liner and Lipstick Set Hydrating Matte Liquid Lipstick & Lip Gloss Long-Lasting Nude Lip Makeup Kit for Daily Use & Christmas Gift Vegan #01 Nude Pink
LOPHE£4.254.2★
Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V05+104)
HQDA£4.953.9★
Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V04+104)
HQDA£4.963.9★
Noerrors 3PCS Matte Liquid Lipstick Lip Balm & Lipliner Kit Hydrating Tinted Brown Lipstick Plum Cherry Lip Gloss For Dry Lips Dewy Plumping Effect Moisturising Waterproof Lips Combo Trio Set #02
Noerrors£5.854.1★
Lip Gloss and Lip Liner Set Tinted Lip Gloss with Lip Pencil Waterproof Long Lasting Glossy Lip Combo Nude Lip Makeup Kit for Women (#V02+104)
HQDA£4.993.9★
What buyers say about lip liner set
What buyers praise and complain about, mined from review topics.What buyers love
“beautiful colours”
“A lovely gift set and fantastic quality”
“Great value”
“Nice application, very easy”
“gives that smooth”
“The longevity and stay on are perfect”
“Great for moisturising as well”
“Easy to Use”
“smooth texture”
“Great coverage”
What buyers complain about
“not lasting”
“Colour wasnt what expected”
“Dry”
“Not good quality”
“Waste of money”
“Smaller than expected”
“nothing like the picture”
“Doesn't work”
“doesn't stain lips enough”
“The application is a bit different at first”
Top return reasons
Common questions
- Is lip liner set profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 53 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the lip liner set niche?
- 27 brands and 154 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in lip liner set?
- Top complaints mined from reviews: Durability, Color, Moist/Dry. The return rate is 0.4%.
- When does demand for lip liner set peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the lip liner set niche?
- Listings span £2.85–£30.97; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 2,444 reviews — the moat a new listing must climb.