Lip Liner
prices mostly outside the sweet spot ($1.67–$11.60) — Lip Liner doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Lip Liner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lip Liner is a £336K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.
Lip Liner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.2% over the last 90 days and 5.2% of searches end in a purchase.
£336K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Lip Liner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.86
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Rimmel Lasting Finish 8HR Lip Liner Brownie Pie Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Rimmel Lasting Finish 8HR Lip Liner 90s Nude Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.85
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Cream Glide Lip Liner - Mauve Aside
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 16,256
- Age
- 2y ago
12 PCS Lip Liner Gloss Set Lipstick Pencil Lip Liners Stain Smooth Lips Stain for Women. Perfect for Everyday Wear
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago
Trending
90-day click momentum
Catrice Plumping Lip Liner moisturizing/hydrating longlasting mattifying colour intense matte (0.35g)
- Price
- £2.32
- Rating
- 4.4/5
- Reviews
- 1,197
- Age
- 2y ago
Wonderskin Lip Liner Pencil - 360 Contour Lipliner Long Lasting Sharpenable Lip Pencil Waterproof and Transfer-Proof Brown Lip Liner (Saddle)
- Price
- £11.60
- Rating
- 4.0/5
- Reviews
- 4,302
- Age
- 2y ago
Rimmel Lasting Finish 8HR Lip Liner Brownie Pie Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Wet n Wild Color Icon Lipliner Pencil Lip Pencil with Rich Creamy and Anti-Smudge Formula Precise Application Lip Liner with Silky Texture and Full Vibrant Color Brandy Wine
- Price
- £1.67
- Rating
- 4.2/5
- Reviews
- 4,603
- Age
- 12y ago
Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.86
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Newest
by launch date
e.l.f. Cream Glide Lip Liner Highly Pigmented Pencil for Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free That Merlot Tho
- Price
- £3.14
- Rating
- 4.4/5
- Reviews
- 16,256
- Age
- 1y ago
e.l.f. Cream Glide Lip Liner Highly Pigmented Pencil for Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Espresso Martini
- Price
- £3.18
- Rating
- 4.4/5
- Reviews
- 16,256
- Age
- 1y ago
12 PCS Lip Liner Gloss Set Lipstick Pencil Lip Liners Stain Smooth Lips Stain for Women. Perfect for Everyday Wear
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 1y ago
SHEGLAM Lip Liner Creamy Matte Pencil High Pigment Not Easy to Fade Silky Smooth Matte Contour Tint Lip Makeup-Misty Rose
- Price
- £4.15
- Rating
- 4.2/5
- Reviews
- 851
- Age
- 1y ago
Catrice Plumping Lip Liner moisturizing/hydrating longlasting mattifying colour intense matte (0.35g)
- Price
- £2.32
- Rating
- 4.4/5
- Reviews
- 1,197
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
48
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- Rimmel63%
- e.l.f.19%
- OlymGrow5%
- Kiko Milano3%
- Wet n Wild3%
- Wonderskin2%
- Open — no brand owns it (3 brands, 5%)
Lip Liner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Lip Liner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lip liner814K/yr
- lip liner set107K/yr
- rimmel lip liner81K/yr
- lip liners80K/yr
- lipliner61K/yr
- elf lip liner59K/yr
- lip pencil45K/yr
- rimmel cappuccino lip liner38K/yr
- nude lip liner34K/yr
- mac lip liner31K/yr
What reviews say buyers love and hate about Lip Liner
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Beautiful colour”
“Excellent product”
“Good value”
“stays on all day”
“Love this, it's so creamy and I've no complaints”
What buyers complain about
77% of reviews“Does not last”
“Too dark colour”
“Cheaper ones better”
“has a dry consistency”
“its cheap”
Lip Liner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lip Liner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
