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Lip Gloss Making Kit

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -22.3% this quarter, so Lip Gloss Making Kit is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Market size
£70K/yr77K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
59%top-5 click share · 14 brands · 105 sellers

Flapen Score

Lip Gloss Making Kit against its category

The dotted line is the Beauty average. Past it, Lip Gloss Making Kit is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Gloss Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lip Gloss Making Kit 77K times last year and spent an estimated £70K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
4.9%
Market size, estimated
£70Ka year
Peak month
December3.9× the quietest month
Top search term
lip balm making kit18K searches a year

02 · Price

A sale here is worth £18.30.

Listings sell for £18.30 on average, from £7.54 to £26.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.30 that is £2K to £5K a year per listing.

Average price
£18.30inside the $15 to $100 sweet spot
Price range
£7.54–£26.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #745 within Make-up. It carries 376 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#745in Make-up
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
376per listing
Listings tracked
19

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Lip Gloss Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

105

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

29%

  • Brand 128%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Lip Gloss Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Lip Gloss Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip balm making kit18K/yr
  • lip gloss making kit21K/yr
  • lip balm making kit for girls10K/yr
  • lip gloss kit6K/yr
  • lip balm kit6K/yr
  • make your own lip balm kit5K/yr
  • lipgloss making kit5K/yr
  • make your own lip gloss4K/yr
  • make your own lip balm3K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Gloss Making Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gifting Purpose”
18%of negative reviews mention “Value For Money”
0.6%of orders come back
“Too expensive for very small box”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lip Gloss Making Kit questions

Answered from the same tracked data.