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Lip Gloss Making Kit

Lip Gloss Making Kit shows low returns (0.6%), but soft demand (-22.3% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

Market size 17Growth 14Conversion 58Competition 43Returns 97Price range 60Avg price 83Brand share 66Review moat 81Quality gap 90
This niche Category average · 2,481 niches

Is Lip Gloss Making Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lip Gloss Making Kit is a £70K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Lip Gloss Making Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.3% over the last 90 days and 4.9% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr4K
Search volume / yr-22.3%77K
Conversion rate4.9%
Avg price£18.30

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers14 · 105
Top-5 product click share59%
Open market35%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)11· 0 succeeded
Avg rating4.1★
Avg reviews376

Top Lip Gloss Making Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

105

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

29%

  • PURPLE LADYBUG28%
  • Vezerd12%
  • CHIT CHAT9%
  • Allony9%
  • GirlZone8%
  • JUYRLE6%

Lip Gloss Making Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR4.9%Products19Brands14Top 5 Brands65%OOS Rate9.1%Rating4.1★Reviews376Avg BSR#745
5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Top Lip Gloss Making Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lip balm making kit18K/yr
  • lip gloss making kit21K/yr
  • lip balm making kit for girls10K/yr
  • lip gloss kit6K/yr
  • lip balm kit6K/yr
  • make your own lip balm kit5K/yr
  • lipgloss making kit5K/yr
  • make your own lip gloss4K/yr
  • make your own lip balm3K/yr

What reviews say buyers love and hate about Lip Gloss Making Kit

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Gifting Purpose21%

Great gift

Ease Of Use18%

Quick and easy

Quality-Overall11%

Good quality kit

Instructions/User Manual/Troubleshooting9%

The instructions are straight forward

Value For Money8%

supplies to make 6 lip balms which I thought was a good amount for the price

What buyers complain about

68% of reviews
Value For Money18%

Too expensive for very small box

Size-Overall10%

Smaller than expected

Functionality-Overall10%

Did not actually work

Ease Of Cleaning8%

Gloopy mess

Instructions/User Manual/Troubleshooting5%

There is no instructions guide and the items are tiny and badly labeled

Lip Gloss Making Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Quality-Overall
20%
3Instructions/User Manual/Troubleshooting
9%
4Gifting Purpose
7%
5Functionality-Overall
7%

Common Lip Gloss Making Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lip Gloss Making Kit 54/100 on Amazon United Kingdom — Worth a look. The niche generates £70K/yr across 19 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -22.3% over the last 90 days.
Search demand for Lip Gloss Making Kit on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.9× the quietest.