Lip Gloss
Lip Gloss shows low returns (0.1%), but pricing outside the sweet spot ($5.50 avg) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Lip Gloss profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lip Gloss is a £509K/yr Amazon United Kingdom market (3.2M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Lip Gloss: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.5% over the last 90 days and 2.9% of searches end in a purchase.
£509K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 58 products
Top Lip Gloss products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-Shine Finish Infused With apricot oil Vegan & Cruelty-Free Rose Envy
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 29,759
- Age
- 2y ago
Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid 002 Ice (Light Pink) Creates Fuller-Looking Shiny Moisturised and Plumped Lips. Non-sticky
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 27,047
- Age
- 5y ago
Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Creates Fuller-Looking Shiny Moisturised and Plumped Lips. Non-sticky 003 Moon (Nude Pink)
- Price
- £4.98
- Rating
- 4.4/5
- Reviews
- 27,047
- Age
- 5y ago
essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)
- Price
- £1.27
- Rating
- 4.5/5
- Reviews
- 1,286
- Age
- 1y ago
NYX PROFESSIONAL MAKEUP This Is Milky Gloss Vegan Lip Gloss - Cherry Skimmed
- Price
- £4.68
- Rating
- 4.4/5
- Reviews
- 913
- Age
- 2y ago
Trending
90-day click momentum
NYX Professional Makeup Lip Gloss Butter Gloss Non-sticky formula Easy Application Leaves Your Lips Feeling Silky Smooth Glossy Finish Shade Crème Tiramiu 8ml
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 64,597
- Age
- 13y ago
KIKO Milano 3D Hydra Lipgloss 32 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 10,442
- Age
- 5y ago
Revolution Beauty Pout Bomb Plumping Lip Gloss High-Shine for Glossy Fuller & Plump Lips with Hyaluronic Acid & Peptides Vegan & Cruelty-Free Sheer Milky Nude
- Price
- £4.49
- Rating
- 4.2/5
- Reviews
- 289
- Age
- 1y ago
Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
- Price
- £6.11
- Rating
- 3.6/5
- Reviews
- 267
- Age
- 6mo ago
essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)
- Price
- £1.27
- Rating
- 4.5/5
- Reviews
- 1,286
- Age
- 1y ago
Newest
by launch dateVaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml
- Price
- £6.11
- Rating
- 3.6/5
- Reviews
- 267
- Age
- 6mo ago
e.l.f. Squeeze Me Lip Balm Duo Moisturizing Lip Balm for a Sheer Tint of Colour Infused with Hyaluronic Acid Vegan & Cruelty-Free CHERRY/BUBBLEGUM
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 949
- Age
- 7mo ago
essence BIRTHDAY BOMB shiny lipgloss natural shiny dewy shimmery (10ml)
- Price
- £1.27
- Rating
- 4.5/5
- Reviews
- 1,286
- Age
- 1y ago
Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Pink Drip
- Price
- £4.81
- Rating
- 4.3/5
- Reviews
- 2,752
- Age
- 1y ago
e.l.f. Glow Reviver Lip Oil Nourishing and Hydrating with High-Shine Glimmer Finish & Sheer Wash of colour Minty Scent Non-Sticky Vegan & Cruelty-free Candy Coded
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 6,743
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
23 falling
Sellers
266
Top-5 brand share
72%
Top 20: 98%
Top-5 click share
37%
Top 20: 70%
Open market
23%
- e.l.f.25%
- Maybelline21%
- NYX PROFESSIONAL MAKEUP11%
- Essence Cosmetics8%
- Kiko Milano7%
- Rimmel5%
Lip Gloss demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Lip Gloss search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lip gloss1.4M/yr
- lip oil428K/yr
- lipgloss189K/yr
- lip gloss set191K/yr
- elf lip gloss122K/yr
- lip135K/yr
- lip glosses75K/yr
- elf lip oil83K/yr
- nyx lip gloss69K/yr
- lips80K/yr
What reviews say buyers love and hate about Lip Gloss
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Color is nice, as described”
“Quite hydrating”
“Smells fruity”
“Excellent value for money”
“Best lip gloss ever”
What buyers complain about
63% of reviews“Misleading colour”
“becomes sticky”
“The wand broke before I ever got to try it”
“Not moisturising”
“price is very high”
Lip Gloss return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lip Gloss questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
