Lip Gloss

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

2.9%

Market size, estimated

£509Ka year

Peak month

December2.0× the quietest month

Top search term

lip gloss1.4M searches a year

Listings sell for £5.50 on average, from £1.27 to £18.07. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £5.50 that is £6K to £7K a year per listing.

Average price

£5.50under the $15 to $100 sweet spot

Price range

£1.27–£18.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

£6K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #45 within Make-up. It carries 10,793 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#45in Make-up

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,793per listing

Listings tracked

58

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

42 months