Skip to content

Lip Brush

Fail

Prices span $2.62–$5.87, mostly outside the sweet spot, so Lip Brush is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£47K/yr82K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
56%top-5 click share · 19 brands · 22 sellers

Flapen Score

Lip Brush against its category

The dotted line is the Beauty average. Past it, Lip Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lip Brush 82K times last year and spent an estimated £47K. The top 5 brands take 62% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
15.1%
Market size, estimated
£47Ka year
Peak month
November1.4× the quietest month
Top search term
lip brush32K searches a year

02 · Price

A sale here is worth £3.83.

Listings sell for £3.83 on average, from £2.62 to £5.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £3.83 that is £2K to £3K a year per listing.

Average price
£3.83under the $15 to $100 sweet spot
Price range
£2.62–£5.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #26 within Tools & Accessories. It carries 350 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#26in Tools & Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
350per listing
Listings tracked
22

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Lip Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

22

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

31%

  • Brand 121%
  • Brand 216%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Lip Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lip Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip brush32K/yr
  • lip brushes11K/yr
  • lipstick brush11K/yr
  • lip brush for lipstick13K/yr
  • retractable lip brush7K/yr
  • disposable lip brushes4K/yr
  • lip brushes disposable3K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
30%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lip Brush questions

Answered from the same tracked data.