Is lip brush profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 22 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (48/100).

How competitive is the lip brush niche?

19 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in lip brush?

Top complaints mined from reviews: Quality-Overall, Ease Of Application, Durability. The return rate is 0.1%.

When does demand for lip brush peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the lip brush niche?

Listings span £2.62–£5.87; the average listing price is £3.83 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.

lip brush

Skip it

Prices mostly outside the sweet spot ($2.62–$5.87) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great350.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Market size

Bad£47K

£47K/yr · 82K searches

Avg price

Bad£3.83

avg listing price — sweet spot $15–$100

Price range

Bad£2.62–£5.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, lip brush is a £47K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lip brush market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £38K–£48K; units × avg price
Conversion rate: 15.1%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.3%
Avg brand age: 28 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

31%

IMPORA LONDON21%
Sliverdew16%
Abeillo9%
ZHIYE9%
BQMEZRNUS8%
G2PLUS7%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -16.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top lip brush search terms

lip brush32K/yr -13.9%10.6% conv.
lip brushes11K/yr -7.9%15.6% conv.
lipstick brush11K/yr -8.6%10.2% conv.
lip brush for lipstick13K/yr -36.8%12.5% conv.
retractable lip brush7K/yr -10.3%7.0% conv.
disposable lip brushes4K/yr -14.2%14.3% conv.
lip brushes disposable3K/yr -9.4%19.3% conv.

All search terms

Top lip brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Retractable Lip Makeup Brush by Impora London. Perfect for Travel Lightweight Handbag Ready. Lipstick Brush with Lid.

IMPORA LONDON£2.624.5★768 rev

2 Pack Retractable Lip Brush for Lipstick Lip Gloss Double-Ended Lip Makeup Brushes with Cap Lipstick Brush Applicator Travel

Sliverdew£4.504.4★1,106 rev

Retractable Lip Makeup Brush Portable Dual End Lipstick Brush Lipstick Gloss Makeup Brushes Concealer Brushes Lip Contours Makeup Tool (Gold)

Abeillo£3.324.4★324 rev

ZHIYE Lip Brushes 200Pcs Black Lip Brushes Make Up Brush Lipstick Lip Gloss Wands Applicator Tool Makeup Beauty Tool Kits

ZHIYE£4.144.5★676 rev

300PCS Disposable Lip Brushes Black lip wands Lipstick Applicators Lip Gloss Wands Concealer Brushes Lip Applicators Lipstick Eyeshadow Applicator Tool Disposable Cosmetic Brush Tool

BQMEZRNUS£4.914.9★20 rev

Newest

by launch date

400 PCS Disposable Lip Brushes Lip Gloss Wands Applicators Disposable Makeup Applicator Brushes Flocked Tip Lipstick Applicator Bulk Pack for Beauty Salon & Home Use

StreamSafe£5.875 rev

3mo ago

Lip Brush for Lipstick 2PCS Lip Brushes Retractable Double-Ended Metal Handle with Sharp Tip and Rounded End for Lipstick Lip Gloss and Eyeshadow Application

ValueBargain£3.652 rev

4mo ago

2 Pack Retractable Lip Brush for Lipstick Lipstick Brush Lip Liner Pencil Brushes Flat Lips Balm Applicator Travel Lipliner Brushes for Lipsticks Lipgloss Eyeshadow Travel

Zyghjort£3.033 rev

4mo ago

Silicone Lip Brush 6 PCS Lip Gloss Brush Applicator Reusable Lip Brushes for Lipstick Balm Gloss Stick(Dry wet universal 3 Pcs length 4.33inch and 3Pcs length 1.97inch)

shejinqiuyuan£3.084 rev

5mo ago

Sorcristy 2 Pcs Retractable Lip Brush for Lipstick Makeup Brushes with Cap

Sorcristy£3.083 rev

6mo ago

What buyers say about lip brush

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“not expensive either”

Quality-Overall20%

“These disposable brushes are excellent quality”

Brush Quality16%

“Very good brush, good quality”

Ease Of Use14%

“Useful & practical”

Advertised Vs Actual Product5%

“It does at it should”

Ease Of Cleaning4%

“Very handy and bristles keep clean because of lid and hidden brushes”

Ease Of Application4%

“These are really good disposable lipstick/gloss applicators”

Efficiency3%

“Worked well”

Material Quality3%

“It's useful and has a good material”

Recycle/Reuse3%

“Saves any wastage”

What buyers complain about

Quality-Overall30%

“Poor quality”

Ease Of Application20%

“I am frustrated why one works successfully snapping into the lid and the other does not, all it does is fall apart making it hard to stop lipstick going all through my bag and applying”

Durability10%

“Not great, it feel apart when I opened it”

Size-Overall10%

“Small”

Strength3%

“They don't feel particularly robust”

Top return reasons

Quality-Overall25%

Material Quality13%

Functionality-Overall13%

Compatibility-Overall13%

Size-Overall13%

Brush Quality13%

Defective Material/Parts13%

Common questions

Is lip brush profitable to sell on Amazon United Kingdom?: The niche generates £47K/yr across 22 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (48/100).
How competitive is the lip brush niche?: 19 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in lip brush?: Top complaints mined from reviews: Quality-Overall, Ease Of Application, Durability. The return rate is 0.1%.
When does demand for lip brush peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the lip brush niche?: Listings span £2.62–£5.87; the average listing price is £3.83 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.